It can get really frustrating when you can’t see the planned SEO results. If, after doing everything right and spending hours on keyword research, backlinks, and publishing new content daily, you still can’t rank your website at the top of Google search results, there is a leak in your SEO strategy .
SEO is a difficult and daunting task. From link building to keyword research, everything takes a lot of time. Additionally, Google is constantly changing its trends, making it more difficult for SEO strategists to drive organic traffic to their websites.
There are many techniques and tricks SEO strategists use to double organic traffic to their website. However, due to changing Google trends, these techniques are constantly changing. Therefore, to get better results, you need to do SEO planning on a quarterly basis. In this blog post, we explain how you can do quarterly SEO planning to achieve better results.
Why quarterly SEO planning is important
Quarterly SEO planning is important because things change quickly on Google. If you don’t monitor your SEO landscape, you’ll fall behind your competitors. You need to closely monitor SEO trends in order to quickly adapt to new changes.
Google may update its algorithm, changing your entire SEO strategy. If you don’t plan SEO quarterly, you won’t be aware of these changes and won’t be able to get organic traffic.
In the latest Google algorithm update, Google introduced Page Experience emphasizing this Core functions of the web are the signals designed to encourage websites to provide a better user interface to the end user. Therefore, to keep track of these updates, you need to do quarterly SEO planning.
If your website does not meet the standards of the new update, you will most likely experience a drop in your Google rankings. Therefore, quarterly SEO planning is important to keep your website up to date. However, this may all seem very overwhelming. Luckily, you can hire a professional digital marketing agency to generate organic traffic.
How to do quarterly SEO planning
Now that you know the importance of quarterly SEO planning, the next thing you need to know is what steps you need to take to do quarterly SEO planning.
Here are the steps you need to follow.
Review key metrics and goals
The first step in developing a strategy is to set goals. Without goals, you don’t know where you want to go or what you want to achieve. To know all this, you must first set your goals.
The first step you need to follow in your quarterly planning is to review all of your goals and core metrics. This will help you get a clear picture of your trip. This will also show you whether you are on the right track or need to make some changes to achieve your goals.
Here are some of the metrics you need to check.
- Page speed
- Keyword rankings
- Conversions
- Backlinks
- Bounce rate
- Organic traffic
- CTR (click-through rate)
You can check most of these using Google Analytics, but you can also use other tools like SEMrush to check the stats.
Check keyword research
The backbone of any SEO plan is keyword research. Keyword research helps you find out what your target audience is searching for, how your competitors are driving traffic to their website and also helps you create content. Therefore, to find all this important information, you need to review your keyword research in your quarterly SEO planning.
Reviewing your keyword research is important as search trends change. So if you want to rank high in search engines, you need to know the latest search trends. You can use Google Trends to check your keyword research.
Check your target audience
This is another important step to follow in your quarterly SEO planning. You need to check what your audience’s search intent is. Once you know your audience’s search intent, you need to use keywords in a way that makes it easier for your audience to find answers to their problems. This will help you rank high in search results.
About Reach First
Reach First makes it easy for companies to market and promote their business worldwide. We use dynamic and innovative marketing strategies for digital and social media. For more information you can visit our website or contact us here.