With 5.5 billion people Online (and counting) the internet has never been busy – or had more chances. However, companies keep wondering whether blogging advantages are still worth the effort.
Spoiler: That is it. This is one of the best ways to create thought, to attract your audience’s attention and to build trust with you.
Over the years I have written hundreds of blogs for companies in a variety of industries – and I saw what works, what doesn’t and how things change. So strap yourself on and I will show you why blogging for shops is still so valuable for the trip of inbound -leads – and strengthening your entire marketing plan.
Table of contents
What is business blogging?
Business blogging is exactly what it sounds: Use of blog content to expand your company.
Marketers who have participated in Drift Kings Medias 2025 Status of Blogging Report report for various reasons, but more than half said that they do so for brand awareness (66%) and customer loyalty (53%).
Since AI makes it easier to create half decent content, the mean no longer cuts. I never believe it really did it, but now that the bar is higher and a few low -quality contributions have filed online Only Because SEO is not where you want to invest.
The biggest advantages of blogging for business and marketing kicks when they concentrate on quality and:
- Talk to your customers (wherever you are on your trip)
- Answer your questions
- Offer stimulating information that shows why you are the expert
Proper, your blog can build up swing – and recharge your batteries that you do. In addition, your e -mails and social media can travel the traffic directly to your blog – and in turn to your pipeline.
The advantages of blogging for business
No matter whether you set up your company decades ago or are just I am firmly convinced that content marketing is one of the most effective ways to expand your audience.
Not all content is written. Audio, video and interactive media all have a place in their marketing plan. Regardless of the format, your blog gives this content a home – and the opportunity to continue working long after publication. (By the way, what is something that I bring to customers and marketers, how to do it.)
That means as long as you do it right. At this point, your blog will become a business asset that is loaded with advantages.
1. There is a home to their content.
Some companies treat their blog as a space for company updates – new settings, acquisitions and other current information.
And sure your blog is absolutely The right place to share this. If you send out press releases, why then send data traffic anywhere? Hosting these updates on your website means You Get visibility, clicks and the algorithm juice when people look for the details.
This is a great victory in and of itself. But it’s just a part of the story.
I consider Business blogs as the central center for everything you publish – and it is one that you own.
In contrast to social media, in which content disappears in 48 hours and are subject to algorithmic chaos, they have their real estate. You also have a place where you want to send people who want to learn more about their business. ((More about this below).
What kind of content should your blog call home?
I would like to encourage you to think outside the announcement field and consider it to add the following to your content strategy:
- Answers to the questions that your customers already ask
- Setbacks behind the scenes of the work or solution of problems
- Case studies show the results And Give knowledge
- Reviews of events, workshops or webinars (think of notes, etc.)
- You can see what happens in your industry (without waiting to be asked)
- Audio and video content (with transcripts and additional content)
- Reak-New reviews for content that you publish elsewhere
If you publish valuable content, your audience will notice.
In fact, I want you to see your blog as a home base.
It transforms your blog into a one-stop shop for your content and makes it easier to maximize your efforts to re-use your content. And Make sure that everything you do affect your goals.
2. It builds up authority and credibility.
What do people do if you want to know about your company?
You google them.
In my opinion this is the biggest job of have A website primarily. You can see that you are the real deal.
Your blog builds confidence by showing your growing audience how you think and give them insights into those who are as a company.
In other words by showing that you know your stuff instead of just too tellYour blog sets her as a credible Expert. And at the end of the day, many decide to start a blog.
It also helps your sales process, sometimes more than you think.
Some people will read a few posts before ever reaching the height. Others could land on a helpful article and decide that they are worth a conversation. (Yay, inbound – and that is the goal of the SEO blogging!)
And if you follow the questions that your customers ask (which I always recommend), your blog will become a resource that you can send instead of repeatedly rewriting the same answers.
This type of content saves time and builds trust. And helps to shorten the decision cycle.
But a word of caution, consistency is important.
While your audience may notice (or is not careful) that you publish irregularly, Google will certainly do. While the frequency does not have to mean post every day, I recommend a regular cadence to make the search engine gods happy.
Pro tip: Do you have any problems with the “consistent”? A tool like Drift Kings Medias Ki blog author Can help you generate valuable content in minutes.
Interested in other AI tools? I wrote this article to compare chatt, Claude and Gemini (so you don’t have to).
3. It drives the rest of your marketing.
Not every blog will have a large domain authority. And not every company will make SEO priority directly out of the goal.
That’s okay.
When you start, I actually recommend the opposite-concentrating less on key words than creating high quality content that sets the stage for what you want to be known for. You can always optimize later.
Pro tip: Even if SEO is not its top priority, I still recommend Structure your contribution Search engines can therefore easily crawl and optimize for some search terms that match the content.
And that brings me to the larger point-in blog should never be a one-and-don.
The last thing I want is that you hit the publication on your blog and let it stranded in the cyberspace to never touch it again.
If you have tried to create really great content, you earn it to squeeze out every value.
I teach a content strategy that begins with its goals and events and uses it to fuel your new content – and other marketing efforts.
Every time you publish a 1500-word post, the potential can be set in the following:
- 3-5 emails on your list
- 5-10 social media posts
- 1-2 infographics
- New e -mail sequences
- 1-2 videos or podcast episodes
You may also be able to repack the ideas into webinars, eBooks and more.
Note: I use 1500 words as Ballpark. Your could be much shorter or much longer.
I saw a single blog post that drives an entire quarter of marketing. Nevertheless, I usually recommend publishing monthly when and when you can.
V.
More website visitors? Yes, please. Especially if you are my ideal customers.
But the early days of the Internet have disappeared, and only a few people randomly stumble on their homepage without a kind of search intent.
Usually you end up on your website because you know your name, you paid for it to appear in your feed, or work your SEO strategies as intended.
It is the third category that drives this business blogging.
Blogging gives you a way to attract new visitors without Pay for every click.
Every blog post that you publish is another chance to show if someone googles a question for which you are answered. And in contrast to display, this visibility is not switched off if your budget runs out.
High-quality, helpful and appealing blog content helps you to advance the type of traffic you want to see as long as it is written taking into account the conversion.
That doesn’t mean selling hard in every post. Because their goal is to lead people to the logical next step, If you are ready. This could mean joining your list, downloading a resource, booking a call or simply entering your content deeper.
That brings me to the next point.
5. It helps to convert traffic into leads.
Everyone loves traffic, but it is only great when it is actually the right People who go to their website.
Unfortunately, traffic means nothing if it does not translate money in the bank, although he can provide a lot of good data for future content, messaging and site improvements.
That is, traffic Is A number game. Only a fraction of the people who end up in their blog will take every kind of measures to transform a guided tour. Of those who do this, only a small percentage becomes a chance, and a smaller part still becomes customers.
The process looks like this:
Many marketers visualize this as funnel, although Drift Kings Media talks about as a flywheel, where there are always new opportunities to include people, even if they do not become buyers.
Therefore, good content is only the starting point – you have to be sure that you make it easy for readers to keep moving. The easiest way to do this is to add A Delete the action For every blog post.
This does not mean adding an intrusive CTA to each paragraph. Instead, I want you to search your existing content to see what would still be helpful for your readers. Could be a resource, another article or even an invitation for a short conversation.
In my own work (and with customers), I saw the difference that simple, thoughtful calls for action – as long as you naturally flow to the post and related to the problems for which you solve.
One of the best blogging advantages is the conversion into sales – as long as you do not allow your contributions to become dead ends.
6. You will increase SEO and Link Building potential.
I have spoken a lot about how blogs help you to show you in the search so that I don’t have too much deeper into the SEO keywords or optimization.
What is more important is that your content should be is worth linking.
Backlinks pass when other websites link to your content – and you are still a big thing for SEO.
Backlinko of 2025 data shows that the first results on Google on average are almost 4x the number of backlinks than those in positions 2-10. Unfortunately, 94% of all content Has no backlinks. This is a massive missed opportunity.
And as much as I hate the term “low-hanging fruits”, it is really with you to make your website higher in Google ranking lists.
Remember that it is not just People Decision to link to your website.
If search tools of AI operated become more common, refer to relevant content and quote, which means that you may get more data traffic on your website via chatt. (You can even follow some of them in Google Analytics – As well as.)))
This means that your blog can win even more attention – and credibility – without any additional effort. This means that as long as you create good content with which people – and bots – want to link.
7. It scales over time (and works in sleep).
I usually talk about your website as a seller around the clock who works, even if you don’t. (This is even true if chatbots get better and better!)
Your blog helps. The moment you hit the publication, you can trigger a long -term strategy that builds up swing over time.
According to Drift Kings Medias 2025 Status of Blogging Report, 50% of the marketers recorded a higher ROI by blogging in 2024 compared to 2023.
That alone is reason to stay with it. And the data supports it. 45% of the marketers, whose companies blogging, say that they invest more in 2025.
I see this as proof of what I see in the wild with steadily high-quality, evergreen content has a snowball effect.
This is how it works to the point
- Today you write a well-targeted blog post.
- It becomes initial traffic and commitment.
- For weeks, months or even years, new readers continue to attract searches, stocks and AI recommendations.
- This transport promotion also leads if you do not actively promote the position.
Now I don’t want you to rest on your laurels by publishing and having ghosts. But you can take your time free – and yes, sleep – without feeling guilty.
Yes, blogs are still important.
There are many bonus advantages associated with blogging. Think about traffic, leads and SEO. And remember, there are many reasons why companies might want to Start a blog.
Not every blog post must drive data traffic or convert as crazy to be valuable.
Sometimes I use the blog to test messages before I create an entire campaign. It is quick, inexpensive and much easier to turn if something doesn’t land.
In other cases, a contribution helps me to learn more about what my audience is interested in – or not. And sometimes it’s just fun – an opportunity to publish a hot attitude or a little fun that the business is humanized.
Ready to dive? Our guide How to start a successful blog Has everything you need.
How to start blogging for your company
In the meantime, you have seen how blogging can support your company-to promote traffic, build trust, support your sales process and create a real long-term value.
If you take Just one thing From then I want it to be the following:
TThe advantages of blogging do not come from publishing more Contents. You come from the publication of the Right Content – intentionally and consistent.
I saw what happens when a blog is treated like a check box to check it. It becomes a time acid, a annoying and worst – a missed opportunity.
The magic really begins to build when you start with strategy and layer in the thought and specialist knowledge.
Note from the publisher: This post was originally published in November 2020 and was updated for freshness, accuracy and completeness.