Americans are becoming more familiar with virtual influencers and are considering purchasing products recommended by virtual influencers.
This emerges from a current survey by The influencer marketing factory among 1,000 people ages 16 and older in the United States.
An infographic (below) covers the key findings the research.
It examines people’s familiarity with virtual influencers, some of the most popular virtual influencers, and what people think about virtual influencers in marketing campaigns.
Check out the infographic: