Like many people, in the first few years in which I was on LinkedIn, I used it as an online life. In recent years, however, LinkedIn Marketing has become one of the most reliable opportunities that I generate leads, take opportunities and with the most important people who are most important.
If you treat LinkedIn like a marketing platform, with the possibility of going over 1 billion usersNot just a social network, it works hard for you – even if you are offline.
LinkedIn is full of opportunities to build relationships, to keep an eye on your content and to expand your business – if you know how to do it right. Let us immerse yourself so that you can get started and transform it into a lead gene machine.
Table of contents
What is LinkedIn Marketing?
LinkedIn marketing is about using the platform intentionally – to build your brand, expand your network, generate leads and promote real business results.
For me it looked as if new customers were invited to be invited to speak in podcasts and to connect with people again who I didn’t even notice to be attentive. If I treated LinkedIn like a core marketing channel – not just a place where you can share victories, he delivers.
In contrast to other platforms, LinkedIn is built for this type of work. Here people go into discussion, share specialist knowledge and combine with others who do what they do. And if you appear with a clear strategy, LinkedIn gives you the tools to strengthen your reach – from analysis and SEO-friendly profiles for content distribution and search filters. I will do it exactly as I use it right away.
Why is marketing on LinkedIn important?
Most companies concentrate their social energy on the big three: Instagram, Facebook and Tiktok. However, if you build relationships, put on high -quality leads or set your authority -especially in the B2B area -you want to be LinkedIn there.
I have found that the quality of the conversations I led to LinkedIn is higher than on any other platform – and the people who reach the height usually already understand what I do. This is not an accident. It is the result of the consistent appearance and use of LinkedIn as part of my wider marketing strategy.
A breathtaking 96% of the marketers prefer LinkedIn For the lead generation on Facebook or X (formerly Twitter) because decision-makers are here-and they pay attention to this.
Regardless of whether you sell services, build your brand or recruit top talents, LinkedIn can help you do this more effectively – if you know how to use it correctly.
Do you just start? Here is a short primer if you are new to LinkedIn marketing.
Now let’s check the way you can use LinkedIn to the market and expand your business.
LinkedIn Marketing Best Practices
- Use hashtags.
- You know when a LinkedIn profile should be used compared to a LinkedIn page.
- Create contributions with different lengths.
- Share external articles on the platform.
LinkedIn is one of the few platforms on which you build the brand authority, attract qualified leads and expand your company from a profile. But as with any marketing channel, it works best if you use it on purpose.
Here are some of my top tips.
1. Use hashtags.
I am not a big supporter from hashtags on LinkedIn – they are helpful, but they are not magic.
Hashtags may Help to categorize your content for the search and themed -based recognition and let your contribution to people who follow a certain hashtag (e.g. #Remotework or #leadership).
But she habit Magicically increase your reach or commitment or replace good content.
This means that you want to carry out a balance between relevant and popular hashtags by carrying out Hashtag research on LinkedIn. Use the search bar to first query a wide hashtag.
You cannot always see directly on LinkedIn, but you can see how often hashtags are displayed in feeds and who uses you by carrying out a quick search. Alternatively, social media tools often pursue hashtag metrics such as range, commitment and frequency.
If you choose hashtags, do not choose more than three to five to reach your audience and place them at the end of the post.
Pro tip: Some experts like to create a series in which you get business tips (in your niche) to your audience. To follow the advice, create your own hashtags to represent your brand. You can do that too!
2. You know when a LinkedIn profile should be used compared to a LinkedIn page.
Your personal LinkedIn profile and your company side serve very different purposes – and if you try to grow on LinkedIn, it is essential to know when (and how) you are essential.
Your profile is for building relationships. Here they connect one to one, send DMS and show themselves as a real person with a face and a story. If you are a consultant, service provider or personal brand, most of your traction will take place.
Your page is for the scale. It can be followed (no connection required), used for ads and gives your company a “home base” that builds up trust when people look up. In order to extend the range on your side, it is usually a good idea to share it in your profile
I want to be super clear – this is not a competition. They complement each other.
3. Create contributions with different lengths.
Not every contribution has to be a master class-and not every contribution should be a single-line. The Sweet Spot on LinkedIn is variety.
- Short contributions are great for quick victories, brave take or questions that trigger talks.
- Medium posts are ideal for sharing tips, frameworks or mini case studies.
- Long -term posts Give them space to tell stories, explain their process or to create thought in the course of time.
I change between all three and I always recommend messing things up – at least until you know what your audience is best responding. It keeps your feed appealing – and gives different types of readers that you can stick to.
If you have more to say than a regular contribution, I also recommend experimenting with Linkedins two long -shaped tools:
- LinkedIn articles. Ideal for evergreen content, detailed How-Tos or SEO-friendly contributions that you position as an expert. Note: If you have a blog, make sure that you are sufficient so that LinkedIn does not take your SEO value away.
- LinkedIn newsletter. A powerful way to create a subscriber base directly on the platform. I saw how creators and companies used this to promote consistent commitment and even bring complete funnel to the market.
I do not publish a weekly article or newsletter, but if I do this, I treat you like anchor contents – and then use it in shorter contributions to expand the value.
Conclusion: Varying the length and format of your contributions keeps your feed dynamic and shows how they are displayed in different ways.
4. Share external articles on the platform.
In contrast to Instagram or Tikkok, LinkedIn plays well with external links – especially if they give people a reason to click.
I often share blog posts, newsletter editions, podcast episodes or industry reports. The only restriction here is that the context is important. Instead of just a link with “Check this out”, lead with an offer, a reaction or a snack that gives a value yourself.
And if you share the content of another, mark it. This additional step can achieve great conversations – and more than once, he means that the original author re -formulating my contribution with your audience. How cool is that?
Nevertheless, there are still some debates about how LinkedIn deals with off-platform links. Some say that it is okay to put the link directly into the contribution. In my experience, the commitment decreases when I take the link into the body, tends to be used – so I usually put it in the first comment and mention this in the post office itself.
Next, I will guide you through some practical options to optimally use LinkedIn’s functions – regardless of whether you use a personal profile, a company page or both.
Some of these tips are aimed at the visibility of the brand and the exchange of content. Others are more useful if they concentrate on the attitude, networking or lead generation. Regardless of your goals, you will find something here to support your strategy.
How to use LinkedIn
- Adjust your public profile -URL.
- Add a LinkedIn background photo to your profile.
- Add the sections of your profile, remove and new.
- Optimize your LinkedIn profile for the search engines.
- Become a service provider at LinkedIn.
- Add blog, portfolio and external links.
- Monitor and participate with network updates.
- Make your profile easy to recognize.
- Take a look at who viewed your LinkedIn profile.
- Design all aspects of your LinkedIn page.
If you want LinkedIn to work for you, your profile must be intended. A strong profile helps you to be discovered, build up trust and give people a reason to turn (or say yes if you do this).
Regardless of whether you use a personal profile, a company page or both, you will find some ways to optimize your presence and make the platform harder for you.
1. Adjust your public profile -URL.
Leave your profile more professional and easier to share Adjust your LinkedIn Public Profile URL. Instead of a URL with confusing numbers at the end, it looks so good and clean:
https://www.linkedin.com/erin-pennings
You can do this by clicking Show profile And then click Edit the public profile and the URL in the upper right corner.
Here you can change your URL into everything you want – like your first and last name or company name – assuming that it has not yet been taken over by another LinkedIn user.
2. Add a LinkedIn background photo to your profile.
Give your LinkedIn profile a little more personality from Add a background photo in the brand.
Most people leave the standard background in their profile – which is a missed opportunity. Your background photo is a free Billboard room to strengthen what you do and who you help.
You can use it to show yourself:
- Your slogan or positioning.
- Company logo or testimonials.
- Some of the customers they worked with.
I made mine with a free Canva template in less than 15 minutes. You don’t need a designer-keep it clean on the desktop and cell phone, in the brand and readable.
As you can see, it is a simple graphic that contains my name, my services and my URL. This allows potential customers to know immediately what I do and how I can serve them.
Alternatively, depending on your role, your company can also provide some templates.
If you create your own, LinkedIn recommends a background photographer of 1584 x 396 pixelsAnd it must be a JPG, PNG or GIF file below 8 MB.
3. Add your profile, remove and order it.
Your LinkedIn profile is modular – and that’s a good thing. You can Drag & drop sections To prioritize what is most important, be it your content presented, services, certifications or your professional experience.
When I updated my profile to put case studies and client testimonials at the top, I saw a noticeable increase in the DMS and profile views.
Pro tip: Use the Presented Section to highlight your high-quality contributions, newsletter problems or a lead magnet.
4. Optimize your LinkedIn profile for the search engines.
LinkedIn is a search engine – and like Google, keywords is important.
Make sure that your heading, in terms of section and job title, contain the terms that people would actually look for to find someone like you. That could be:
- “B2B Saas Content marketer”
- “Fractional CMO for E -Commerce brands”
- “Experts in sales drive for medical devices” companies “
Note, do not fill keywords for the sense of having them – just describe your work clearly and of course.
5. Become a service provider at LinkedIn.
If you offer customer services, it is worth offering LinkedIn’s “Open for Business” tool. It adds a service section to your profile, enables you to see in service -related search results and make potential customers easier.
You will also receive a light service page that you can share separately.
This is used to identify freelancers in the user base of LinkedIn. This service corresponds to contractors with project managers who are looking for help.
6. Add blog, portfolio and external links.
You can Left with your websiteLead magnets, podcast or social channels from your profile. I use this to promote traffic to my portfolio and my booking page.
Faster tip: Not only add a raw URL – add the context. Use Linkedin’s section or descriptions of experience to give people a reason to click.
7. Monitor and participate with network updates.
In Linkedin’s homepage -feed – also known as network updates – you can see which connections your connections publish, share or comment.
I love to use my feed:
- Spot trends in your industry.
- In cooperation with people with whom you want to build relationships.
- Stay visible without having to post all the time.
I try to scroll a few times a week and get involved. Commenting the contribution of another takes 10 seconds, but takes a long way to hold your name in front of you.
8. Make your profile easy to recognize.
People should know that they are when they end up in their profile. That means:
- Use your real name (not just initials).
- Up a clear, professional head shot.
- Write a heading that says more than just your job title.
Even their connections will fly over. Your profile should “what do you do and who do you help?” Test in less than five seconds.
Pro tip: You should always have yours Public profile setting Also activates to be visible and identifiable for your audience.
9. Look at who looked at your LinkedIn profile.
LinkedIn’s “Who viewed your profile?With the function you can know who visits your profile. If someone shows your profile again and again, it may be time to report. If your views suddenly address, something you posted is probably a response.
I use this data to recognize potential leads, to make my public relations work and to see which types of content people pull.
Simply note: If you search in private mode, you cannot see who looked at yours.
10. Design all aspects of your LinkedIn page.
If you manage a LinkedIn page, treat it like a homepage. Use your banner image, section and CTA button to leave a strong first impression.
Check out what to do, what Drift Kings Media company side Looks like inspired:
I recommend listing products and services to share why your company exists who you serve and how you take the next step to work with you.
A well-designed page can be a powerful lead gene tool if it is strategically furnished.
Use guides and templates to discover the best ways to design your LinkedIn page.
Next I will go through some LinkedIn posting tips To help them expand their audience. But first I encourage you to check this helpful guide to create a professional LinkedIn profile.
How to create the perfect LinkedIn profile: 21 simple steps
LinkedIn posting strategies
If you want to expand your audience and build credibility on LinkedIn, consistent content is of crucial importance. However, you don’t have to post or become viral every day to see results.
Here are my recommendations.
1. Publish valuable content in your LinkedIn profile.
Most people think that LinkedIn is all about networking. But to build one of the best ways to build trust and visibility? Publish content that help other people.
You don’t have to be a thinker. You just have to talk about what you do, what you have learned or what you see in your room.
Some of my favorite item types include:
- Teaching from a recently carried out customer project.
- A breakdown of how I solved a specific problem.
- Findings from customer interviews or internal discussions.
- Errors that I made (and what I would do differently next time).
When I post this type of transparency, people react to react. I have customers -leads, partnership offers and sensible conversations of contributions that were only loud.
And if you deal with you, your contribution can reach a wider audience. For example, if my connection liked the following post, it appeared in my feed, although I (still) not follow the original poster.
Pro tip: You don’t need 1,000 words. A clear insight is enough to obtain a follow, a comment or a connection request.
I would also encourage them to avoid long instructions and instead concentrate on considerations and insights into how they approach the present task.
2. Keep your publication plan consistently.
You don’t have to post every day – but you have to be consistent.
No matter whether this once a week, twice a week or every other day, your audience will recognize your cadence and Trust that you continue to appear.
I recommend starting small. Choose a day (e.g. Tuesdays) and publish once a week for 30 days. If you miss a week, don’t hike to be forgotten or feelings of guilt. Just come back on the right track.
3. Plan your contributions in advance.
If your best postal time does not match your ideal working time or if you know that you probably don’t think about posting, the planning is your best friend.
LinkedIn now has a native post-scheduler (finally) that makes it easy to plan content in advance to plan third-party tools.
I use the schedule to stack my content while the window publishes with high use and save my longer parts.
LinkedIn Networking tips
The networking of LinkedIn can feel intimidating – especially if you are not sure what you want to say or how to rework. But it doesn’t have to be complicated.
In my experience, the best networking of LinkedIn is aimed at three things:
- With a profile that makes people connect.
- Personalize your approach.
- Follow with real interaction.
That’s how I recommend it.
1. Optimize your profile to invite connection requirements.
If you want the right people to find you, trust you and click on “Connect”, your profile has to check more than all boxes. It has to communicate clearly who they are, what they do and why someone wants to get in touch with them – whether they are a potential customer, employee, employer or peer.
When I finally stopped treating Linkedin like a digital resume and using it as a tool to attract opportunities, the first thing I did was revised my heading and over the section to reflect on what I actually do – not only where I worked. Like: How:
Present your unique promise of value.
Raise what distinguishes you. This can be the kind of customers who serve you, the results you receive, or the lens that you get to your work. Quantifiable results help, but it is therefore delete the positioning of positioning.
Use your heading on purpose.
Your heading will follow you everywhere on LinkedIn – in comments, search results and connection inquiries. Let it count.
Do not just list your job title. Use this room to tell people what problem they solve or who they help: “B2B brands help to increase demand with content that converted.”
At the moment mine focuses on what I do and what I talk about so that people know that they are in the right place:
Add pictures, videos or documents.
Your profile should not be a text wall. Add pictures in your section presented -regardless of whether it is a short video intro, case studies, client testimonials or screenshots of your work. These elements help you to stand out and give visitors a reason to continue scrolling.
Guide with what is most important.
Use LinkedIn drag & drop functionality to reorganize the sections of your profile. The most convincing information is therefore exactly the right thing if you present content, offers or certifications.
If someone ends up in your profile, he should understand immediately:
- What you do.
- Who do you help.
- This is how you start a conversation with you.
Your goal is to connect simple and obviously. How to transform passive views into active opportunities.
2. Personalize your connection inquiries.
The fastest way to be ignored on LinkedIn? Send the standard connection request without context.
I always add a short note – even one sentence – to explain why I grab myself. It could be:
- A mutual connection or a common background.
- Something you posted, which made it.
- A professional reason to connect.
This small step turns a cold click into the beginning of a real relationship. Bonus: This note becomes your first message and gives you an immediate thread to track later.
Here is an example of a current request that I have received:
Something important is that your connection request message is converted into a inbox message. This gives you the opportunity to start a conversation. Consider ask a question or an icebreaker to get people to interact with them after clicking on “accepting”.
After you have associated yourself with someone to LinkedIn, follow follow up to maintain the relationship. Try your content, congratulate them to take place or simply contact yourself to check in regularly. LinkedIn is not just about having hundreds of connections – it’s about promoting everyone.
3 .. deal with the LinkedIn posts of other people.
The commitment is just as important as that publishes – especially if you are still expanding your network.
I like it regularly, comment and post content from people with whom I admire or with whom I want to build relationships. It keeps me visible, helps build good will and often leads to meaningful DMS or new connection requests.
Here is an example of how sharing content with someone I connected to was increased in my feed, since someone else is also connected to comments:
Even if you have nothing to say, comments like “That was helpful – thanks for sharing or” saving “going a long way.
And yes, I used “Comments for Reach” to increase jobs or industry news – and it works.
V.
LinkedIn groups are hit or missed – but if they are good, they are great. I recommend participating in some well -moderated groups that match their role, industry or audience. Then actually take part:
- Share a question or resource.
- Comment on discussions.
- Search for potential employees or potential customers.
If you are in a transition phase or extend into a new niche, groups can also add a window to you in what interests people – and help you to build up visibility faster.
5. Request and enter recommendations to other LinkedIn users.
Recommendations are underestimated – they build credibility and give people social evidence of their profile.
Whenever I end a project with a satisfied customer, I ask for a short recommendation. I also set out for the habit of first writing it for people with whom I work is a way to strengthen your network and keep relationships warm.
If you really want to promote your existing connections – and want to make it clear that you are a valuable connection, you should give your past and current colleagues a recommendation before you ask for one.
(It also makes it easy to request one later!)
You can even highlight a handful of real recommendations if someone decides whether you should reach or refer you.
Would you not like to write complete recommendations? A quick support for or two skills is still a nice gesture.
6. Send thoughtful direct messages.
DMS is the place where most real networks take place – but only if you send clear, precise and personal messages.
Before you send, ask yourself: ask yourself:
- Does this message promote added value?
- Is it obviously only written for this person?
- Is there a clear reason why I grab myself?
Even something simple like: “I loved her last post about the attitude. I am excited to see how you can approach the content strategy in this quarter”, a valuable conversation can begin.
Here is an example of someone with whom I have associated for a while and who thought of myself to create some connections:
7. Use the extended search functions from LinkedIn.
As soon as you have optimized your profile and heat your existing network, LinkedIn’s extended search will be incredibly powerful.
I use it all the time to:
- Find editors and content from companies that I would like to work with.
- Identify potential employees for projects or events.
- Surface compounds of second degree with common interests.
You can filter according to the job title, company, location, mutual connections and more. This is one of the most efficient ways to proact with your network – especially if you work from a list of target companies.
From there you can filter to people:
If you are looking for contacts at a specific company, you will find the LinkedIn profile of this company:
From there you can search for certain roles for keywords.
8. Use Linkedins “Open To” function.
If you actively open full-time for new work, freelance or rental setting-switch on the function of LinkedIn “Open To”.
You can choose whether this banner is visible to all or only recruiters, and you can indicate what you are open: roles, services or both.
This small optimization makes it easier to come to you – and it signals that you are willing to have conversations.
9. Read or participate in LinkedIn Collaborative articles.
Collaborative articles are a newer function in which LinkedIn experts promptly contribute to the prescribed AI-generated pieces.
If you have been invited to make a contribution, it is worth doing this. Your name and answer are sought-after, high-action-bound content bound and other participants are only one click away if you want to establish a connection.
Even if you are not yet writing your own, you can read these articles to recognize other active specialists in your room – and to start more meaningful networks.
LinkedIn Direct messaging (DM) tips
If you plan to send DMS to LinkedIn, I have found that a thoughtful, strategic message can open doors – especially if you are intended to see how you approach it.
Here are some guidelines that I use when I write or answer on LinkedIn messages.
1. Personalize your messages.
I always try to check a person’s profile before sending messages. I am looking for recent contributions, roles or common connections – everything that can help me adapt my message beyond a generic intro.
When someone has just started a newsletter or spoke at an event, I will refer it directly. It shows that I am not just a cold player. And this little effort often leads to much better answers.
2. Keep it professionally.
Even if my tone is casual in comments or articles, I keep things in DMS professionally – especially in the first message. I avoid slang, double spelling and grammar and make sure that my message is clear and respectful.
Over time, the tone can change based on reports, but I always want to lead with credibility and clarity.
3. Be concise.
When I write a DM, I assume that the person is busy at the other end. So I keep it briefly – a short intro, the reason why I stretch out and a clear question or CTA.
I do not list my entire background and do not leave any text wall. Usually 3–5 sentences are enough to convey the point and invite an answer. And if people want more information, I can have it dropped out.
4. You have a clear purpose.
I learned on the hard tour that rarely get answers. So I always add a clear reason why I turn and what I hoped for next – whether it is a short call, a question or a feedback about something that I shared.
Here is an example of what I could tell someone I want to work with:
“Hello Anna-I love how your team is concerned with product story.
5. track economically.
I know that LinkedIn messages can be buried – especially if someone does not check their inbox every day. That’s why I give it at least a week before I follow it. And if I do that, I keep it briefly and friendly:
“Hello again! Only circle back if this was buried. No pressure – happy to connect another time again if it doesn’t fit at the moment.”
A follow-up is usually sufficient. If I don’t hear afterwards, I go on or get involved with your content.
6. Let go of the result.
Yes, the jumping point of LinkedIn Marketing are conversions. Of course it is. However, if you connect to DMS, I don’t want you to think about the person with whom you convert as a number or someone.
Instead of pouring your heart and soul into the result of a sale, I want you to change your way of thinking about LinkedIn.
Why? Primarily intent always Seems through. And if you ask yourself how to deal with it, I always tell the customer that you should think of the person at the other than exactly that – a person. If you concentrate on making connections and getting to know people, something great shifts.
It will be easier to write real connection requirements messages and the entire tone of your conversation changes. You could become your biggest lawyer – and you couldn’t.
How to market on LinkedIn
- Use saved search queries and search notifications in the LinkedIn Recruiter.
- List on employment opportunities and recruit new talents with Linkedin’s job committees.
- Use LinkedIn notes.
- Activate the “LinkedIn” function.
- Use the open profile to send messages to people with whom you are not connected.
- Export connections.
- Adjust your connections to expand your professional network.
- Connect LinkedIn groups.
- Create – and remain active – your own LinkedIn group.
- Share your LinkedIn status updates on other platforms.
- Mark people in their status updates to start conversations.
- Create LinkedIn Showcase pages.
- Updates of the company after corporate status and aim at them.
- Experiment with content sponsored by LinkedIn and native ads.
- Use Linkedins publishing tools to create long-term visibility.
- Add a LinkedIn button to your website.
- Follow what works – and do more of it.
1. Use saved searches and search notifications in LinkedIn Recruiter.
If you use LinkedIn RecruiterThe function of the stored search queries is incredibly useful. HR brokers use it to set up warnings for certain roles, and it saves a lot of time. As soon as you have saved your search criteria, LinkedIn notifies you if new candidates match these filters.
You can set notifications daily or weekly and display them directly on your staff dashboard. If the setting is part of your marketing or growth strategy, this tool flows into your pipeline without constant manual ditch.
2. List on employment opportunities and recruit new talents with Linkedin’s job committees.
If you publish job offers on the publication LinkedIn jobs Page, they facilitate qualified candidates to discover their roles. You can filter according to keywords such as job titles, industry, level of experience, salary and location.
I saw how companies attract great applicants by optimizing their job offers and attributing them with corporate pages that regularly share content. It is another way to build credibility and expand your team at the same time.
3. Use LinkedIn notes.
LinkedIn notes are one of the subtle trust signals that can build dynamics over time. When I worked with someone and loved the experience, I will support you – and many will reply.
It is also an easy way to remain visible to people with whom they have worked. If you support the skills of a connection, this can trigger conversations, deepen the relationship or lead to new opportunities.
V.
This surprised me recently: LinkedIn has some users verified – free of charge. And verified profile verified profiles, according to LinkedIn, around 60% more views.
I went through the process myself. It takes a few steps: You confirm your workplace via your work email and check your identity with an ID issued by the government using persona. As soon as they are finished, a small blue check badge appears next to their name.
It adds trust for individual users. It signals professionalism for companies and improves the presence of their team in networking or hiring.
As soon as you are verified, a badge is displayed in your profile that indicates that you have completed the process and other users, recruiters and companies you are, of which you are saying you are.
5. Use the open profile to send messages to people with whom you are not connected.
Usually LinkedIn limits the messages to the first degree connections. But some premium Members enable “Open the profile”What someone has a message to you – even if you are not connected.
I used this when I wandered to potential employees. You can also use In -mail (Contained in some Premium plans), but I would suggest using it sparingly – and always with a personalized note.
Before you press send, check what you offer, the relevant. Otherwise it can occur as cold public relations work, and LinkedIn has to be related.
It depends on how you want to use it, whether you are “worth” or not how you want to use it.
6. Export connections.
If you have set up a strong network on LinkedIn, don’t just leave it live on the platform. I like it regularly Export my connections So I can follow who I hit and connects again when it makes sense.
Simply go to “Settings”, “Data Protection Data Protection” and then click on “Copy your data” to export your LinkedIn connections.
If you add your connections to your Contact management systemI would like to offer you a word of caution -pay attention to e -mail marketing regulations in your state and country (as well as your contacts) before adding someone to your e -mail marketing list.
7. Adjust your connections to expand your professional network.
LinkedIn gives you more control than you may think when it comes to managing your network. I use it to:
- Add or remove Connections strategically.
- Hide my connection list from competitors.
- Tap second or third degree Networks.
- Synchronize e -mail contacts so that I do not lose contact.
If I am used intentionally, this function helps me to deepen existing relationships and to bring my content to the right people more often.
8. Join LinkedIn groups.
I have mixed feelings LinkedIn groups. On the one hand, they still offer a way to build credibility and connect with other group members. But LinkedIn groups differ greatly from Facebook groups -and it can require a lot of work to gain traction.
Nevertheless, it is a LinkedIn marketing strategy that is worth exploring. Especially if you believe that you can identify up to 15 group members every month without a connection of the first degree.
9. Create – and remain active – your own LinkedIn group.
If you cannot find a high -quality group in your niche, build your own. A well -managed group can establish them as a manager, give discussions about important topics in their space and their brand more visibility.
Drift Kings Media has successfully done this with his Inbound marketer group – And you can do the same in your own vertical with consistent moderation and valuable content.
Remember to start the group is just the beginning. You have to stay active – regularly postPresent Messaging members If there is something valuable to share and keep spam out. If you are done correctly, a group can position you as a trustworthy voice and give your brand a uniform point of contact for committed members.
If you are a small company, I would encourage you to carefully think about whether you have time or energy to manage a group.
10. Share your LinkedIn status updates on other platforms.
If I share something valuable on LinkedIn, I usually use it elsewhere – like on threads, Instagram or in my newsletter. There is no reason to leave good content in one place.
Cross-posting helps people to hear their message more than once (which is a good thing) and reach people who may have missed the first time.
People need to repeat themselves to remember them. Even if you feel like a broken plate – trust me, I understand – consistent messaging helps people learn what they do.
In particular, the appearance with the same core idea trust in somewhat different ways, strengthens your expertise and gives your audience more opportunities to get involved in timing Is Right. Sometimes a LinkedIn contribution does not end up -but the same idea that is asked in a story or e -mail receives answers. That is the magic of conversion.
You can use tools like Lifting spot Or metricool to plan it, but I usually add a platform -specific context, so that it still feels personally.
11. Mark people in their status updates to start discussions.
Marking someone in a contribution can be a powerful way to invite him to the conversation. But I only do it if there is a real reason – maybe I refer to your work, stand out a victory or continue a discussion that we have already led.
Use well, mentions commitment and give you a lot of algorithm juice. You can also help you create deeper connections. But don’t overdo it – or only mark people for range. That quickly feels spammy.
12. Create LinkedIn Showcase pages.
If you have several products, services or audience, LinkedIn showcase pages Let them adjust your message without overfilling your main company. I saw how brands used them to donate events, offer new offers or to build niche communities on certain topics.
They are particularly helpful if you want to work deeply in a focus area – such as sustainability efforts, a regional department or a flagship service.
Remember: more pages mean more maintenance. Only create it if you have a clear plan (and content) to keep everyone actively and relevant.
13. Post -company status updates and aim at.
I am thinking of a LinkedIn side of the company that is less like a newsletter than more like a start -up starter. It is a great place to highlight victories, share milestones and give people a feeling of working with them (or for them).
Pro tip: If we publish content that only applies to certain people – let’s say, personnel guides in technology – I will Aim at the post So just see it. In this way, the content feels more relevant, and we do not overload everyone else’s feed.
14. Experiment with LinkedIn sponsored content and ads.
LinkedIn ads are not cheap. Compared to Meta or Google, the costs per click are usually higher. But you also pay to stand in front of a very specific audience, which can make it a super effective LinkedIn marketing strategy.
While you can and should experiment before you drop a serious budget for LinkedIn, make sure you have a solid strategy. And not only “promote” on a random contribution. As with all things, the best results from campaigns come with a clear offer, close targeting and messaging that match where your audience is in the decision -making process.
If you want to start with the LinkedIn advertising platform, I strongly recommend checking Drift Kings Media’s Free guidelines for advertising on LinkedIn Or connect to a reputable LinkedIn advertisement agency.
15. Use Linkedins publishing tools to create long-term visibility.
You do not need a massive supporter to publish articles about LinkedIn. In fact, I saw how long form content here blog posts in relation to reach exceeds-especially if you are tied to timely topics.
These articles have a much longer durability and have often been displayed in search results for months (sometimes years). If you reject blog content, make sure that you optimize it enough so that you cannot SEO-especially cross connections where it makes sense.
Here is an example: If I search for “Can LinkedIn Sales Navigator to export leads to Google”, the two most important results I get are articles published on LinkedIn Pulse on this topic.
Both articles were written by the co -founder and VP of marketing in companies that offer alternative products to export leads by LinkedIn Sales Navigator: Evaboot and Wiza.
The conclusion is that you can take more eyes on your company by using LinkedIn’s publishing function.
16. Add a LinkedIn button to your website.
Do you want more eyes on your content? Make it easy for the people who are already visiting your website to follow you under LinkedIn. A simple one Follow the button In your site foot line, blog side strip or “on” page, your audience can grow quietly over time.
If you already drive the traffic to your website, this is an easy step with a great potential influence. I hate the expression “low -hanging fruit”, but that is exactly that.
17. Pass what works – and do more of it.
Variety can be the spice of life – and it is a good idea to vary ingredients so that they are ready when the algorithm pendulum swings. However, make sure that you pay attention to the data on the way so that you can make well -founded decisions.
I check analysis To see which content has actually landed – was it a story contribution? A tip list? A video? Have certain CTAs cut off better? What kind of people are committed? How about Your ads?
Pro tip: Use third-party tools such as HubSpot to pursue how LinkedIn content fits your larger marketing funnel. In this way, create content that converts.
LinkedIn marketing options
With LinkedIn you can increase the traffic to your website, identify high-quality leads, share your know-how about content on the subject of thought leaders and expand your network. It is also a great way to market job offers and to attract new talents for your company.
By using ads, all of these advantages is reinforced in order to make them even more useful for your company. There are four different ones Types of ads that you can use on LinkedIn. Everyone is manufactured to help you achieve different goals for your company.
1. Sponsored content
The LinkedIn homepage for users has a news feed that is individual for the network of each profile. Sponsored content is displayed in LinkedIn News -Feed and reach a highly committed audience.
This content is referred to as “advertised” and therefore differs from the regular news feed. Sponsored content can include individual image ads, video ads, carousel ads or event advertisements.
2. Sponsored messages
Each user on LinkedIn has a inbox to connect to other users. By carrying out sponsored messaging campaigns, it offers a unique opportunity for you to deal with potential leads and convert them into paying customers.
There are discussions that are in the style “Select your own way” and are located News ads, These are direct news about potential leads.
3. Lead genes forms
Converting leads is the goal of your ads, and collecting your information makes the process for you and your company slightly rationalized. These are pre -filled forms with which you can collect and absorb leads on LinkedIn.
4. Text ads
The LinkedIn platform has a correct rail that can also contain advertisements. This can be text, spotlight or trailer. These are smaller, more condensed advertisements compared to the sponsored content.
Market your company on LinkedIn.
I don’t see LinkedIn as another social platform. I mean, it is – but in my eyes it is really a strategic instrument to grow relationships, to create the guidance of thoughts and to maintain visibility.
Are you wondering where you should start? I always tell people that they should first make it clear what they try to do on LinkedIn and ask questions like:
- Who is I trying to reach?
- What do I want to be known for?
- How do this LinkedIn marketing efforts support my greater goals?
From there, your next steps should be to concentrate on showing consistently and giving added value while actually building relationships.
Regardless of whether you are new to LinkedIn or looking for ideas to get more out of your efforts, but do not try to implement everything I have shared. Instead, start small. Choose 1-2 ideas and give you a shot on how to work for you.
At the end of the day I treat LinkedIn as a place to connect, contribute and grow – and I saw first -hand how powerful it can be.
Note from the publisher: This post was originally published in August 2017 and updated for completeness.