Only a few apps go through trends as quickly as Tiktok. I spend endless hours scrolling the app through the app, and it feels as if a new trend sound, a topic, a song or a new challenge will be viral.
It can be difficult to keep up, and I say this as a content creator and marketer, the task of which is to stay in line with the latest events on social media.
Fortunately, I and a few other creators are precisely enough to see which Tikok trends are in the foreground in 2025.
So if you are curious about which trends you have to pay attention to and what it could be viral in the app this year, you have come to the right blog. Here are some Tikok forecasts for 2025 based on our survey data, content manufacturers and social media marketing experts.
What is a content trend at Tiktok?
Tikok content trends are popular types of videos or topics that spread like a running fire on the platform when new creators adapt a duet, duet or the content to their own history. It may have started with TikK -dances, but now trends can adopt any form with music, sounds, challenges, memes and other types of inspiration.
You will learn more about some of the following trends in which I talk about the Susi Pesto and Pepe granules trends. One of the most famous, as I have just mentioned, are Tikke’s dance problems in which people themselves dance into a certain audio clip – sometimes it’s great. And sometimes? It’s almost funny.
Understanding the TIKTOK content trend cycle
TIKTOK -Content trends often seem to appear by chance – and surprising things are gaining popularity. The more specific a Tikok trend is, the shorter its endurance.
For example, if people use a certain sound and format for their videos, it remains less likely that it stays with them for months than if it is a simple text overlay. The Fancy Like Dance showed a song by Walker Hayes entitled “Fancy Like” and a certain dance:
While it had a lot of residence, it was finally possible when new trends appeared.
On the other hand, the POV trend (perspective) is probably not everywhere. It is easy, with a text overlay of “POV: (whatever the perspective)” in the pictures or a video as follows:
How TikK -Content trends appear
As I already mentioned, there are many options, such as TikK trends get started – and in general, the easier it is, the faster it spreads. Here are three of the most common ways that I have seen:
- Organic: A single creator could publish an idea, a sound or a format that swings with others.
- Trend tones: As soon as someone uses a sound in a certain way – often just a clip of a song with text overlays or dramatic sketches, people take part.
- Relevance of the real world: Depending on what is going on in the world, specific cultural references can become big trends.
When trends and lace win trends
As soon as people see more than a handful of creators who take a trend, the trends become viral extremely quickly, and we see that we are widespread of all possible creators.
The more you deal with a certain trend, the more video you will see. And since certain types of videos are becoming increasingly popular, they are shown more together.
Next you can see how trends develop with new twists and changes. Rust on the climax when it became a commercial with tictokers:
When trends find out and appear
As soon as things hit the big time – or if they are just anywhere, people stop watching each one, and the next trend is increasing.
Just because there is a trend in the downturn does not mean that it is gone forever. One of my favorite -TiKTOK -Content trends is the Grace Kelly song -while he played out a few years ago, the melody is vividly beautiful and catchy.
It was a simple trend. People sing all types of harmonies to the same texts and layer on top of each other: “I could be brown. I could be blue. I could be a violet sky. I could be hurtful. I could be purple. I could be everything you like. “
Then, when the trend of the Grace Kelly slower, Ryan Reynolds breathed a new life before the trend suns:
Funny fact: I’m still looking for this audio, watching this video and smiling.
How your TIIKTOK -CONTRENCE BROUGE can benefit
In the section below over predictions, I share some of the trends with which the experts I spoke to, in 2025 and beyond. Before you immerse yourself directly, you should know and do some things so that you can optimally use the Tikok content trends.
Follow the creator in your room.
Pay attention to trendsetters in their niche, as they often recognize and create trends at an early stage. But remember, it’s not just about your space. It is also about trends from other corners of Tikkok, which are displayed on the Fype of your target group (for your page – the algorithm of content TikTok feeds you).
Have fun with it!
Tikok is fun – and to be successful with it, you can’t take it too seriously.
By that I mean, crazy on the page of Playful (in the back of the head #6 below) and try out many things. You never know which combination could be magic for you. Sometimes it’s about timing. Sometimes it’s about trends, and sometimes it’s just about luck.
Be consistent.
Yes, the timing is everything on Tikkok, but you don’t have to go big or go home. Simply appear and enter into consistently. Things that you do not expect to be viral may start, and things you think you are boring are possibly the ticket for the great time.
Adapt quickly.
I have already talked about Tikok’s unpredictability, but I have not yet asked how quickly they have to act to use the content trends.
As Durga Kudumula, head of growth marketing Draftsays:
“Tikok trends move quickly, and relevant, requires speed, creativity and strong relationships with Creator. Brands have to monitor trends, adjust themselves quickly and work with the creators to ensure that their participation feels real. It’s not just about copying what is popular, but the trends are geared towards their brand history in a way that swings with them. “
Sure, I saw some trends for a while, such as the Susi pesto trend or the Pepe granulator trend, surprising people with their durability.
In other cases, the trends only last a few weeks. So if you want to jump on the train, you cannot afford to wait weeks and weeks of hemwing and the Hawing.
Set basic rules.
If you work with or for a brand, I recommend that you set clear basic rules about it with which you can publish with the with which you can operate, as well as limits and guidelines for what you can and not. The last thing you want is to get into hot water with a guide because you acted without consent. You also don’t want to be so far behind the trend that your content is lost in the ether.
Commit, commit, commit.
The best part of the growth of your audience on Tikkok is the comment area. Sure, there are a few negative things, but the magic really happens here. But so often I see brands that drop the contribution after the post and do not react to their people. If you need help Drift Kings Media’s social media management software could prove useful -try it out here.
Predictions of the TIKTOK content for 2025
1. Backup plan
Before we go on, we turn to the elephants in the room. The legal challenges that TikKok continues to face in the United States means that the creators need a safety plan when the app becomes illegal.
While there are some discussions about whether it can be used on devices on which it is already downloaded, it is reasonable to assume that it is becoming less and less common. Several creators that I follow, including Among the desk messagesCreate backup plans and create accounts on YouTube, Instagram and Substack.
To be honest, even if everything works for Tikok, it is always a good idea to have a backup plan, regardless of whether this means Backup -Tistok accounts or accounts on other platforms. In fact, I always recommend it to customers. You never know when something will happen.
Even if Tikkok goes the path of the Dodo bird (say, it’s not like that!), I think that these trends are continued in relation to other short form video content. So read after and get ready to kill your TikTok (and roles and shorts) videos!
2. Authenticity
It is known that Tikkok is one of the most popular apps under gen z. In fact, 63% of social media users report gene Z in the past 4 weeks in the past 4 weeks.
It is also no secret that gen z consumers long for authenticity and relativity in their media.
Don’t you believe me? A recent survey shows that 82% of the gene Z consumers would trust brands more if they used authentic images of real customers in their advertisements.
Content and data analyst Sundas Khalid According to the ZS preference for authentic content, the content that attracts the most attention to Tiktok.
“I expect storytelling, authenticity and spontaneity to be key topics,” she explains.
Khalid says: “Relativity has been a big issue in recent years, and people have found a value to find people with whom they could relate – but I think it was the point where it lost authenticity . “
She predicts that the relativity for the Tikok audience will still be valuable, but not if the creator or the brand seems to be too relatable for the audience.
“People would still want to move into, but only if it is authentic and not” too exhausting “,” explains Khalid. “Unique on the platform, without contacting itself, more is accepted and encouraged.”
Some of the greatest stars from Tikkok have expanded their platforms by presenting their real, authentic personalities. Perhaps the most convincing example is Keith Lee, one of my preferred TIKTOK content manufacturers.
Lee rose famous by carrying out food ratings in his hometown Las Vega’s local, independent and family -run restaurants in his hometown.
His unique presence in front of the camera, his honest reviews and the kindness helped him to stand out. It also grew his Tikkok after 15 million and earned with celebrities like Kevin Hart and brands like Chipotle.
Lee recently went to several cities across the country to check restaurants, and on some occasions there were breakdowns in the films and unexpected events.
Instead of shy away from these problems or pretending to happen, he told honest stories about what happened behind closed doors and why some restaurants received bad reviews.
His authenticity helped to legitimize his reviews and to build trust with his audience. Authenticity can do the same for your brand on Tikkok.
3 .. educational content
Google was my point of contact for years when I needed information on almost every topic.
While I am still heavily relating to the classic search engine, I start using Tiktok to have insights into all updates of pop culture up to Breaking News up to tutorials.
And I’m not the only one. A recently carried out study showed that 40% of consumers use TikTok for informative content. So it makes sense that creators like Jon Youshaei Predicting educational content will shine on the platform in the coming years.
“Creating educational content is even more important for Tikkok because the platform opens as a search engine,” he says. “For years, Tiktok has been dominated by trends, pop culture and memes.”
However, Yoshaei Says the flood changes when more people contact Tiktok to look for tutorials, recipes and specific questions.
“There will be an increase in creators who can create content that provide answers, which is much easier to monetize and create a sustainable business,” he explains.
For example Tikok Content Creator Mndiaye_97 Has over 16 million followers and is known to publish humorous but educational videos on animal behavior and wild animals.
Mndiayy97 Content not only accumulated millions of followers, but also working with BBC Earth and PBS. On average, his videos collect at least 1 million views and more than 100,000 likes. Some videos have up to 20 million views.
The professional chef Cassie Yeung has over 3 million followers in the app and is known to show their supporters how to cook simple but delicious dishes at home.
Your videos receive between 1 million and 10 million views or more on the platform.
Both creators offer helpful or interesting information in a friendly and casual way.
Mndiaye97 scattered every video with hyperbolic jokes and memes, and Yeung ends every video with “First Bite, Bestie”, followed by a real reaction to its meals.
So consider publishing educational videos, but you do not have to follow the approach of a monotonic lecturer. Have fun and give your followers helpful information in a unique way that fits your brand.
4. More AI generation content
“I think you will see more content created by AI. I think it will come to a point where every other content that you see in the app are in any way with AI generated, ”says Chris Dillon, Content Creator.
And I don’t think this is a long -fetched prediction. Nowadays I often come across videos on Tikkok, which are completely generated or are strongly dependent on AI.
For example, one of the most popular styles of short form videos is: “Which room/house/place would you choose?”
These videos are asked with AI-generated photos of aesthetically appealing bedrooms, landscapes and houses and the users in which they live or relax-many of them have millions of views and tons of engagements together.
The sponge bob R&B covers, which appears in the app, is an equally popular but somewhat worse trend.
In these videos, creator manipulates Ki to manipulate the voices of actors in Spongebob -quad rooms so that the characters make popular R&B songs sing by artists such as Jasmine Sullivan or Keisha Cole.
Note: Although the sponge bob trend is popular, he has raised many questions related to the ethics of the use of actors to say or do things that they would normally not do.
Although I would not look at the Spongebob-cover in her next TikTok campaign (remember: ethics), I can confirm that AI can be an excellent tool for the efficient and quick creation of short form videos.
Just take a look at the video that I did with only AI tools below.
“Finally, ai-generated content is stale and over-saturated on the platform-it is far more important that authenticity becomes even more important,” warns Dillon.
In this sense, I suggest using AI as a more assisting tool, and it is cautious that you are too excessive to generate content to get in touch with your audience.
A page that appears the right balance would be Jeremy by the manager at Tiktok. The Tikok account follows a cat named Jeremy, who lives (and “works”) in Citipups, an animal business in New York.
Employees of the company use a British voice to give the cat the personality of a perishable manager who intimidates its employees. The voice is generated with AI, but the employees create the dialogue and the sketch.
The voice depends on the actual footage of Jeremy, the cat, over the shop. In this example, AI is used for humor and does not decrease the personality and authenticity of the content.
5. Recommendations
Of course I am both a content creator and a chronic tikok scroller, so I think I should insert my own two cent. I assume that videos that give recommendations will see a massive boom next year.
Do you remember what Youshaei said about consumers, use the Tiktok as a search engine?
This includes the search for recommendations. For example, one of my favorite communities is on Tiktok #booktok.
At the hashtag #booktok, the creators recommend classic upcoming books for fans of horror, comedy, romance and much more.
So consider creating content that recommends useful products and services to your consumers. You can also work with an influencer so that you can recommend your brand to your audience.
And trust me, there are definitely consumers who buy a product or service after seeing a recommendation for Tiktok. According to the platform, 50% of the Tikok users I bought something after seeing it live on Tikkok.
Aside from that, 78% of the Tikok users I bought a product after it was seen in Tikok Creator content.
After all, we do not forget that Tikok is particularly popular with Zen Z consumers, and 33% Last year, this population group bought a product from a brand founded by influencers.
6.
People like to laugh. So it makes sense for videos to be leaned into the funny factor. It could mean videos with sarcasm, pranks and almost silly.
Here is the catch – every creator has to decide which playfulness is suitable for you – and it will be important to meet Exactly the right tone.
Too far down on the sarcasm route, and it can be considered tonent or not funny. Too stupid? It cannot be considered serious and unreliable. You can feel common in terms of pranks.
So you have to do it right. Unfortunately, by playing, people could bet on a watered down version of what they want to share.
A few creators and brands that make it good?
Ryanair Has some exaggerated videos to make people laugh, like this:
Chipotle Use a mixture of humor, fun and really great meals that uses Tikkoks video and slide show functions, Like this one.
Conclusion? Having the right tone for humor for your brand is one of the most important Tikok content trends.
7. Is fun
While this seems closely connected to the 6th trend on this list, self -ironic humor and fun is a trend and a mood alone.
Not only does it make fun of itself or does not take too seriously. It is also about making fun of your industry.
Real estate stikers do a great job to play around and get away from the serious.
How Indianahomegirls:
Then there is StarbucksWhich nails make fun of how seriously we take our coffee. The entire channel is gold, but I giggled particularly on this:
8. Niche influencer
Consider a partnership with influencers to build confidence with consumers in the app.
Micro-influencers with 10,000 to 100,000 supporters build deep relationships and communities with their viewers. They often deliver more success for marketers than if they worked with celebrities or macroinfluencers.
In recent years, influencer marketing has become a central trend in the marketing industry. In particular, the marketers of small influencers used smaller than 100,000 with an audience.
This has changed in the past 12 months. While 64% worked with micro-influencers in 2023, this number rose to almost 68% in 2024. Even more interesting? Almost 23% of the marketers who work together with influencers Nano-influencer, Or people with less than 10,000 subscribers.
It makes sense – are you more likely that you are based on the recommendation of a friend or a huge, polished production? I will always trust the person I see as real.
I think it is more than reasonable to predict that niche -influencer marketing becomes an increasingly important TIKTOK -content trend.
Do you think about going beyond influencers to benefit from Tikok ads? Drift Kings Media has an integration that helps you to seamlessly grasp leads.
Or take a look at this video to set up a Tikok shop:
9. Less Polish, more Grit
There is a TikK creator that I love – Dadchat. Everything he publishes is real and generally hysterical. He is a fantastic storyteller and share excerpts from his home life, the antics of his children and anecdotes from his career as a lawyer.
Note that he often breaks out legal concepts and that they share them from a pedagogical point of view to help people understand.
But here the Grit does not come – there is rarely polished in its videos, and this contributes to the charm and relativity:
- Extreme close -ups of his face to emphasize a point
- Different coffee cups (often filled to the edge and somehow never spilled)
- Videos that were shot on a pillow of his dog’s face, in his car and on other non-traditional videos.
In a world in which the AI begins to take over, it is refreshing to see how the creators concentrate on being real. Brands that can use this TIKTOK content trend will continue to build up trust-possibly at a more accelerated speed than brands that concentrate exclusively on high production values, polished content.
10. More brands, more creativity
A whopping 67% of the marketers surveyed stated to maintain or increase their investments in TikTok! I think it is for sure to say that we will see more brands in more creative ways on Tikkok to connect with your audience.
“Tikkok develops beyond the senseless entertainment to do business. It becomes a more fully controlled platform that starts a variety of companies and flavors, ”says marketing expert Haley Gray, founder of In2Ititive BIZ solutions.
How will that look? Well, that’s everyone’s assumption. If TikK -Content trends are something, they are unpredictable.
Do you remember when the Susi Pesto trend Tiktok took over at the end of 2023 and well in 2024?
Suzi Vidal posted a video of her pesto recipe, in which it says: “Name me crazy if you want, but I never liked the Store Pesto.”
From there, thousands of people sewed in the first few minutes and shared their crazy stories – that had it Nothing to do with pesto.
Although I have not seen brands how to get this campaign, I could have given it and I missed it. Regardless of this, there are still similar options – and you can bet that brands are ready to jump in!
11. Personal storytelling
Jenn Robbins Is an online influencer, marketer and Tikok creator, whom I happen to know. She said, “It was fascinating to see how they see the Pepe shrimp stories because they are still going and I thought they had died out in the meantime.”
If you are not familiar with Pepe Prawn, he is a Muppets character known as Pepe the King Prawn. His full name, Pepino Rodrigo Serrano Gonzalez, is a big name for a fictional doll character. It is even more important that it always looks in panic, ashamed or completely incredulous.
The trend of the TIKTOK content contains foils from Pepe, which are set to a choir version of Madonna’s “Like a Prayer”, with text embarrassing and sometimes traumatic stories.
Here is one that is a little stupid – and completely assignable:
Robbins continues that she thinks that people have a way to tell stories that are personal. I agree. In addition, I think when brands gives a way to benefit from similar content trends in which you can highlight the real rear scenes of your business, you can really build these connections.
12. TikK ratings
In connection with the TIKTOK content No. 8, companies are increasingly dependent on small influencers to exchange reviews.
Why?
Reviews are important. As a consumer, we take you seriously. Accordingly Capital One Shopping Research92% of us read online reviews before visiting a local company. The same study shows that 84% of us trust online reviews as well as personal recommendations.
And if a picture is worth more than a thousand words, imagine how many words a video check is.
And while influencer partnerships are critical, the best possible ratings are those who come from the heart and do not necessarily try to sell products directly.
After dadchats (which I mentioned above) shared a personal experience with a fire ceiling, they bought several people and he decided to make a promotion to help families in need:
13. The rise of ASMR
What is that? ASMR stands for the autonomous sensory meridic reaction. ASMR videos usually show a mixture of soothing audio and video content. Some people find it relaxing and others find it stimulating.
Brands that do a good job at ASMR will probably get many views. The challenge? Find the right way to do it!
Here are some companies and creators who do a great job with this TIKTOK content:
This stationery stamp:
This craftsman and this potter:
14. Party in the comment area
Remember that not all content is on Tikkok Video. Just like any other platform – and maybe even more on TikKok – the magic happens in the comments. If individual creators often drop video campaigns on comments, not everything is video-controlled.
There are many brands that live in the comments – especially Wendy’s, Pepsi, Planet Fitness and more, which is almost as fun for people, to interact with every original content that they create.
Is it the new way to become viral, a comment from a large brand? Perhaps. In any case, keep in mind that the comment area of your content and other creators is a gold mine of ways to keep an eye on your brand and add a dose of fun.
Last thoughts
So you have it: Four trends creators say that he will take over Tikkok in 2025. In the future, you will make sure that your Tikok videos are authentic but not accessible to be crumb and exaggerated.
Consider creating content that is valuable and helpful, e.g. B. educational videos or product and service recommendations. And finally, they are open to the use of AI as an assistant tool, but do not let it remove their content of the personality.
If you apologize now, I will scroll Tikkok for the next hour or something.
Note from the publisher: This post was originally published in January 2024 and updated for completeness.