Companies that have made considerable investments in content marketing in recent years now harvest the harvest. The past year brought companies great success, which developed solid content strategies and focused on creating valuable content for their audience. Better targeting in terms of content distribution, strategy development, quality content and marketing efforts are some of the most important factors that contribute to this success. After a report 41% of the B2B organizations published by the content marketing institutes were very committed to content marketing in 2017, and 83% of the marketers considered the content strategy very effective for sales.
Now it is high time to determine which parts of your old strategy have worked and which parts have not done this. After that, you can build an extremely successful strategy for dominating 2018. It is very important to carefully check your content strategy in order to realize the growth of the web traffic, the leads and the number of loyal customers. If you do not consider the latest trends in content marketing, your brand will be left behind. Below you will find 4 tips that make your content marketing efforts incredibly successful in 2018:
1. Video will continue to grow
The video has become increasingly popular in recent years. If you have not yet used the power of the graphics and prevent videos in creating videos, now is the right time. A report on Hubspot suggests that that 48% Plan from marketers to add YouTube to their marketing plan in 2018. Smartphones have made it so easy and easy to create professional videos without complex processing software. It is recommended to create educational and entertaining video content at the start in order to create value for viewers and potential customers.
2. Create content with which people are welcome to participate
In 2018, a successful content marketing strategy focused on making interesting content that people really want to participate with. A company should speak less of itself and more of what people like. Paid advertising, advertising content, brands -e emails and contributions are no longer as effective as in the past. Your efforts will probably fall flat if you always create boring content without consumers being the value.
3. Be creative and personal
For the intelligent marketers, personalization Creates a great competitive possibility. With new communication channels that constantly appear, people’s needs and preferences are constantly changing. Creating personalized content is the only way to remain relevant and to offer an excellent user experience that speaks directly to potential customers and customers. We cannot treat all of them in the same way. Content marketing is a unique online marketing option with which you can adapt the buyers directly to the messages and get in touch with them.
Personalization requires data-controlled approach for content marketing. Pulling content increases on social platforms such as LinkedIn and Facebook can ensure that your personalized content reaches the right target group. During the development process, platforms may continent Can help you with insights and industry trends.
4. Influencer marketing continues to grow
People trust people who know them when it comes to making critical purchase decisions. They want expert opinions and follow them blindly. For this reason Influencer marketing Was so effective over the years. Content marketing and influencer marketing can work together to create new opportunities for companies. Influencers could not promote their company without relevant and high -quality content. In addition, the quality of your content should be up to date if you want to start an effective influencer marketing campaign.
To be successful on the Internet in 2018, you have to create innovative and shared content. These 4 tips will definitely help you to develop a very successful content marketing strategy for your brand this year.