Since the outbreak of the COVID-19 pandemic last year, it has become more important than ever for businesses to embrace digital marketing. With 97% of consumers worldwide are switching to online platforms In order to purchase and search for products online, it has become necessary for companies to be found on the Internet. Businesses need to find a way to attract and engage with maximum potential customers in 2021.
Digital marketing is an area of business that is constantly evolving. So if you want your business to thrive this year, you need to stay ahead of the competition and be aware of the latest online marketing trends in 2021.
Below we mention three digital marketing trends that will give you an edge over your competition. Consider these trends as you outline your marketing strategy for this year.
Develop interactive content
Interactive content has been around for many years, but only recently has it been considered a best practice in digital marketing. This is because the algorithms of some of the most popular online platforms have changed to prioritize posts with more engagement. Interactive content not only drives engagement but also increases user enjoyment.
This is why content like quizzes, open-ended questions, surveys, giveaways, and more receive the most traffic and engagement on social media posts and do wonders for the business. Additionally, they increase the time the user spends with your brand, which can help you stand out more in algorithmic feeds and searches.
Interactive content can help you:
- Interact with your customers and clients
- Personalize your brand for your shoppers
- Collect data on user preferences
- Increase user experience
Focus on “no-click” searches or featured snippets
For many years, the goal of SEO has been to get your brand to the top of search results pages. Now, in 2021, the goal has shifted to more SEO visibility at position zero. Position zero refers to the featured snippet block at the top of Google search results pages that provides “quick answers” to users’ questions. In 2021, you will see SEO marketing making this feature a top priority.
Featured snippets are located at the top of Google’s first results page and are separated from other search results page entries by a small box. These snippets also provide relevant information in the form of steps or points to the user’s query and answer their question without them having to click and visit the website. Hence the nickname “no-click search”.
Although it sounds a little absurd that you let people leave without clicking on your website, the recognition you get from doing this exceeds the benefits of a single click/visit. Additionally, featured snippets are read aloud by Google Assistant voice search.
Local SEO
Google regularly updates its local SEO algorithm, which is far more powerful than broad SEO that uses keywords to grab people’s attention. Local SEO involves local searches, where people search for a specific type of business in their geographical location. Such people have a greater intention to purchase an item and hence it is easier to exchange them.
You can set your local SEO by logging into Google My Business (GMB) and then claiming your listings or creating a new one. GMB helps you rank better in Google SERPS and gives you the opportunity to provide additional information about your business in local online searches, such as your business appointments, contact information and Google reviews.
To further optimize your local SEO, incorporate local keywords such as the name of your city or town and other related keywords. For example, if your location has a famous landmark nearby, use its name once or twice to grab consumers’ attention. Here’s how You can improve your GMB listing.
For more information on digital marketing trends for 2021, visit our website or contact us here.