In today’s competitive world, it is difficult to attract your target audience, sell your products or services to them and convert them into loyal customers without creating a user-friendly website. Most companies lose valuable visitors to their competitors because their websites do not provide quality user experiences.
Today, websites are supposed to be much more than just text and information on a page. Users now expect your website to deliver high-quality, engaging content and provide them with a spontaneous and comfortable experience. A good user experience is a combination of aesthetics, uniqueness, faster loading time and other related factors.
Let’s discuss some ways you can make your website more user-friendly to improve user experience:
Maintaining a simple navigation scheme
Users should be able to instantly find useful information on your website through effortless navigation. If your visitors are having a hard time navigating your website and getting to the information they want, you may want to redesign your navigation mechanism.
Make sure all your navigation features are available to your users at a glance, with menu bars that are immediately visible to them. Remove all old acronyms and multiple levels in your navigation menu. Keeping multiple submenus on your website results in a terrible user experience.
Due to the large number of navigation features, maintaining a search box is crucial for your website. All your visitors need to do is enter a specific keyword in the search box to get relevant information without having to manually visit other pages. Make sure to provide some standard navigation buttons like “Home, About Us, Services, Contact” and more at the top of your website so you can navigate quickly and easily.
Providing readable information
According to recent research, the majority of users typically do not read a website thoroughly. Many visitors scan a website quickly, which is why your website needs to be scannable. To ensure maximum readability, present your content in small paragraphs of three to four lines to quickly grab your user’s attention.
To increase the visibility of your text, you can incorporate some contrast between colors by choosing a background color that is different from your text color. Additionally, you should choose a text font that is simple yet pleasing to the reader’s eye. Last but not least, use memorable formatting techniques such as headings, bullet points, and word highlighting.
Focus on fast charging
One of the crucial components that determine the usability of a website is its loading time. If your website takes too long to load, most users will immediately leave your website and never return. According to recent research, a user tends to abandon a website if it takes longer than ten seconds to load.
To increase your website loading time, remove any extra elements from pages that are no longer in use. Avoid posting too many images and videos on your website as they will significantly slow down your website. Ask your experienced graphic designer to reduce the number of larger images and include fewer videos on your website.
Make your website mobile friendly
Most searches these days are done on smartphones instead of desktops. It’s important to understand what your company’s website looks like and how easily mobile users can navigate it. Therefore, your website needs to be responsive not only for desktop users but also for mobile users.
Start with navigation buttons on your website that are easy to tap on a small screen. Make sure your responsive design layout can produce optimized images. This will help you eliminate scaling and bandwidth issues. Always prefer JPEG, PNG or GIF image formats to improve user experience.
Reach First offers its business customers world-class digital marketing services to increase sales and revenue. Visit our website for more information or contact us for individual support.