I remember the frustration of how potential sales seep away.
Buyers would add articles in my customers’ online shops just to disappear without making their purchases.
It was like making money before my eyes and I had no idea why it was happening. The persecution of wagon flawing statistics felt like a puzzle that I could not solve – until I found a better way.
You probably felt this pain if you operate an online shop. The bridge rate of car is one of the biggest challenges that E -Commerce faces facing and finding out why this happens is impossible.
Google Analytics 4 offers a powerful way to pursue these behaviors. But let’s be honest, it can be overwhelming to set up and navigate GA4 on your own.
I was there, switching between WordPress and GA4, dug through menus and tried to understand all the data. It is a lot and it is easy to feel lost or give up completely.
There, Monsterinights saves the day.
It simplifies the entire process of persecution of wagon degrees and gives you clear, implementable insights without a headache. No rates or switching between the tools.
Only the data you need in your WordPress dashboard.
But as easy as it is to use monster insights to pursue leaving the carts, I am firmly convinced of understanding both the fast and complex WordPress processes.
Therefore, I will lead you in this guide by persecution of Cart final reports with and without plugin.
I would like to ensure that you understand how the connection between Google Analytics 4 and Monster Insights enables your E -Commerce metrics.
This is how you follow reports on the abandonment of carts
As already mentioned, I will guide you with a plugin and without by persecution of wagons. So if you want to go to a method that you want to read about, select one of the following links.
After this is said, we start!
So they pursue statistics for the abandonment of cars with monster insights (with a plugin)
Let’s start with a plugin with the persecution of cars. In our case, we will use monster inights because it is the simplest but easiest extended tracking plugin that I used.
Before I show you how it works, let us first understand what this analysis is plugin.
What is monster insights?
Monster Intights is a powerful tracking plugin that connects and helps your WordPress site with GA4 simplify All of these complex data.
Instead of jumping between screens and scratching yourself on the head, you will receive easy-to-read reports directly in your WordPress dashboard.
You still have to set up GA4 (Google Analytics 4) to track abandoned carts, but it is much easier with monster insights.
It divides data such as:
- Page views
- Dwell time
- Return against new visitors
Apart from that, it also follows more advanced metrics such as form launches, users tracking and cart reverment tariff funnel.
Take a look at my complete monster inights review.
Let me show you step by step how to use monster inights to follow your abandonment of your car.
Step 1: Install and activate Monster Intights Pro
Before you set up monster insights, you have to have one Google Analytics account. When you finish it, install this analysis plugin and make sure that the setup is quick and easy.
To make it easier, make sure that you register on Google Analytics Universal Analytics on another tab, but in the same window as you have your WordPress dashboard.
If you don’t have an account, don’t worry, it’s super easy. All you need is a free Mail Mail account.
If you need help, follow these instructions for setting up Google Analytics.
Next you need the Pro version of Monster Insights or higher to pursue the task of cars or to look at detailed reports for the abandoned Cart Google Analytics E -Commerce.
The free version is great in offering basic analyzes for your blog and general site knowledge. Functions such as E -Commerce tracking that contain insights into the abandonment of cars are only available with the Pro plan.
To get monster insights pro, go to Your official website And choose a plan.
As soon as you have completed the purchase, go to your monster insights account and select them Download Tab. Download the ZIP file to your PC here. Copy the license key here. You will need it later.
When you’re done, go to your WordPress dashboard and go to Add plugins »again. Select the off on this screen Upload plugin Button.
Download the Monster Intights Pro Plugin file that you have downloaded beforehand, install them and select them Activate.
If you deal with problems, follow this instructions for installing a plugin to get more information.
After activation, you should see a new menu option in your WordPress dashboard with marked findings that indicate that the installation was a success.
Next go to Insights settings and navigate to the general tab. Add the code you have previously copied into the specified text field and press “Check”.
That’s it! You are now ready to connect monster insights to your Google Analytics 4 account.
Step 2: Connect your website to Google Analytics
To connect GA 4, we will use the monster inights, set up the assistants that are found on the same page as the review bar. That means, Findings »Settings» General.
As soon as you check monster insights, scroll on the page and select Start setup assistant How to open the first screen of the setup process.
On the first screen you will be asked to select the website you have carried out. Use the check box to select between Business website, blog or E -Commerce.
Since we set up the persecution of cars, choose E -Commerce To ensure that the correct settings are used.
Then they beat Save and drive away To switch to the next page of the installation assistant.
Then you will be asked on the next screen Register with your Google account.
Remember when I mentioned that both your Google Analytics account and WordPress dashboard were opened in the same window? It is useful here.
So hit the “Connect Monster Insights”.
After you have registered on Google, you will see a list of all registered Google accounts. Select the Google account with which you have created GA 4.
Then select the granting of monster inights access to your Google Analytics account on the next page.
After the connection is successful, you will be returned to your WordPress dashboard to continue the setup process with the assistant.
On this page you can see the recommended settings such as event tracking, file download and extended link assignment. It is best to leave them up unless they have special requirements.
On this page, also make sure that E -Commerce tracking is switched on to ensure that all metrics are sent to your WordPress dashboard.
Finally meet Continue To complete the GA4 connection. It is so easy not to touch code or to include in complex Google Analytics settings!
To confirm whether you have actually connected Google Analytics to WordPress, visit Insights »Settings and go Generally Tab.
Find the “Google Authentication” section in which you can already see your Google and measurement protocol -API from your Google Analytics account from monster insights.
Now let’s set up E -Commerce tracking in monster inigits.
Step 3: Install the E -Commerce Addon
After you have connected your website with GA4, the next important step is to install the E -Commerce Addon in Monster Intights to help you collect the statistics for the abandonment of cars.
This addon enables the possibility to follow certain WooCommerce activities such as product views, add-to-cart events, checkout steps and completed purchases.
To set this up, visit your WordPress dashboard and choose Findings »addons. Then find the available addons until you have found it with the name “E -Commerce”.
As soon as you have found it, select it InstallAnd as soon as the installation is complete, select “Activate”.
That’s it! As soon as the add -on is activated, monster insights automatically begin to track your E -Commerce data without additional setup or code.
Step 4: Monitor the abandonment rate of the carts with monster insights
After you have set up to track users who leave your car without making a purchase, show me how to get this data.
First go to Knowledge » Reports, Where you can see all the metrics of Google Analytics, which are populated in easy -to -read diagrams and columns.
Select the off here E -Commerce Tab “to see a table how your products develop.
However, in order to display the statistics for the abandonment of cars, select the dropdown menu under the end E -Commerce Tab and Click the “Landing” tab.
Once you’re done, you should see key figures related to Like:
- product
- Crowd
- revenue
- Wagen offset rate
- Cash office withdrawal rate
While this detailed report can tell you a lot about how your online shop occurs, I would be happy to go one step further and see the E -Commerce sales works.
For this purpose you only have to select the funnel Tab under the “E -Commerce” tab.
With these E -Commerce funnel you can imagine how your user viewed an article, added and bought it to the shopping cart. You will also get the task for an even better analysis.
Congratulations! You can now pursue the abandonment of cars with monster insights.
As you can see, you can see exactly how customers interact with their products, where they are in the seller and where they may drop.
This is how you follow the abandonment of the car without a plugin
After you understand how to pursue the statistics for leaving cars, we should look at how to set up this without a plugin.
Activate an extended measurement (optional)
Even if monster inigt is handled a large part of the heavy lifting, you can also automatically track common user interactions on your website without needing additional code or Google Day Manager -Setup.
In this way, you can follow events such as side views, scroll metrics, outbound links, video engagement and much more.
With this function you can also automatically track your CART demolition rate from your Google Analytics dashboard.
Take a look at this complete guide to setting up an improved measurement in Google Analytics 4.
If you use monster insight, you do not have to switch on this setting because this statistics plugin does everything for you.
Leave the abandonment of the cart manually
If you want to manually follow the cart cover in GA4 in GA4, you will find a super easy way to do this with the “funnel exploration” function.
It may sound technically, but don’t worry, I will do it step by step.
First register in your GA4 account. Then click in the left menu Explore. On the next screen you can see funnel templates such as free form, funnel research and path research.
In our case, however, we would like to make a custom funter to pursue the abandoned carts. To do this, we choose the “empty” template.
Then under Exploration nameGive your funnel a name that makes you sense, something like “Abandoned car” works great.
Go next to the “Settings” tab and go to Technology. Here, choose Funnel research From the dropdown menu.
Then select the pencil symbol next to Steps To open the funnel settings. This is the place where you add the steps for your funnel.
Remember that you have to be logical and imitate the user trip to your website until he makes a purchase on your website.
In this way you can see the waste in this phase and, above all, understand the abandonment of the car.
In this sense, they name the name “step 1” something like “display object”. Then under the Add new condition Dropdown, select “View_item.”
Can’t you see it Don’t worry, you can create a custom event by name “View_item.” Then select the off Add step Next step button.
Then they will repeat Step 1 Add all steps for your funnel. In our case we created:
- Step 2: Call it “Place in the shopping cart.” Select in the dropdown -down -down -art condition of the new condition or then create in the dropdown “Place in the shopping cart.”
- Step 3: Go with “Start the cash register.”Select in the dropdown -down -down -art condition of the new condition or then create in the dropdown “Begin_Checkout.”
- Step 4 should be named “Buy.”Select in the dropdown -down -down -art condition of the new condition or then create in the dropdown “buy.”
In the end, your funnel steps should look like my sample below. Everything you have to do is selected Apply.
That’s it! You have now created a custom funter that helps you to manually follow the cart in GA4.
Analyze the abandonment data in Google Analytics 4
This funnel shows you exactly where people surrender, whether they display a product, add it to their shopping cart, but never make it to check out or buy.
It is a fantastic way to get a clear picture of your abandoned cart statistics and to recognize where you may have to improve your cash register.
The funnel visualization in GA4 clearly shows how many users are completed in every step by adding products into the car, the start of the checkout process and ultimately a purchase.
You can follow with the funnel:
- Every funnel step and the number of users in percent who have reached this step.
- The actual number of users who have reached each step
- Final rate
- Abandonment rate
There you have it! You can now set up the light hunger funnels both manually and with a plugin. The next question is how to use this data.
What to do with the data of the car degree?
Regardless of whether you use the manual way to collect information about the abandonment of the car or a plugin such as monster insight, the final goal is to understand and use the data.
Here is how:
From If you regularly analyze the shopping cart, you can see TreNDS, test improvements and optimize your sales pages for better conversions.
At the end of my step-by-step tutorial, this will be chasing cars. If something is unclear, read the frequently asked questions below.
FAQs: Persecution of carts
Do I need monster inigTs Pro to watch WordPress’s abandonment in WordPress?
Yes, you need monster insights pro or higher to pursue the abandonment of the car. In the free version, the E -Commerce tracking functions are missing, which are of crucial importance for monitoring the cart and the sales index. The upgrade to Pro or a higher plan provides this findings and helps you to effectively improve the performance of your online shop.
Does monster insights work alongside WooCommerce with E -Commerce platforms?
Absolutely! Monster inights supports various WordPress-based e-commerce platforms. It is optimized for wooCommerce, but also works with simple digital downloads, memberspress and other compatible plugins. This enables them to Follow your E -Commerce data more dynamic.
What is online shopping trolley?
The online shopping car is abandoned if customers add items to the car, but end the website before buying. It is a frequent E -Commerce problem, often due to high shipping costs, long checkout or distractions. However, you can reduce it by simplifying the purchase process and fixing customer problems to increase the conversions.
How can I pursue the task of the shopping cart in Google Analytics?
You can automatically track shopping trolley in Google Analytics by activating an improved E -Commerce tracking. Use the report on checkout behavior to see where customers leave their carts. You can also manually pursue the task of the shopping cart by setting up funnel. In this way, you can monitor waste points and optimize these phases to improve the final rates and sales.
What is the average abandonment of cars for E -Commerce website?
According to Baymard Institute, the average abandonment rate for E -Commerce locations is approx. 70%, although it varies depending on the industry. The general price of the products of an industry primarily determines the bridge rate of the car. For example, most fashion items are cheaper, so that the final rate is lower, while the electronics, which are often higher prices, have a higher final rate. Regardless of your industry, the reduction of this rate includes clear pricing, fast loading times and better checkout options.
Final judgment: Should you follow the abandonment rate of cars?
The persecution of the shopping cart with Google Analytics or the Monster Insights -E -Commerce -Addon is an intelligent strategy to better understand your customers and regain lost sales.
With just a few simple setup steps, you unlock powerful data that show exactly where buyers leave their carts.
This can help you improve your cartridges of your carts and create strategies in order to promote returning customers.
Remember, data only work if you use it correctly! Make it a habit to regularly check your funnel reports and experiment with small changes that could constantly improve your conversion rates.
Take a look at this article if you want to find out how to create a sales funnel in Google Analytics.
Apart from that, there are other articles in which you might be interested in reading.
You will arm these posts with a proper understanding of Google Analytics 4 and the use of the data you collect to improve your sales and conversions.