People are just as important as the technology, processes and infrastructure in the digital transformation of a company. A key part of digital transformation is a company’s culture and what it offers in terms of learning and development, not only to drive digital maturity but also to indicate investment in the future of its employees.
The desire for better learning and development opportunities is growing across industries. Therefore, managers responsible for improving their skills must find innovative ways to empower people while providing them with opportunities to grow within the company.
So how do companies drive the “people” part of digital transformation? In this regard, no one has better knowledge than a professional digital marketing agency. In this blog post, we’ll walk you through the process of effectively transforming your workforce’s digital capabilities for greater productivity and efficiency.
Also read: Reasons why your company should invest in digital transformation
Start with management
True leaders set an example for others to follow. Adopt a digital-first philosophy at work that permeates everything from the boardroom to the mailroom.
Update your board’s digital skills and help your managers become new technology leaders. The effect will extend to the entire employee level after the top level is digitized. You’ll soon have an organized, digitalized workplace!
Balance people skills and technology
Employees perform better when they have access to the appropriate technologies and tools, the training needed to use them, and the flexibility to experiment, learn, and improve processes. Thinking of this as freedom within a framework is a useful way to put this in perspective.
Employers provide the framework or decision-making rights, but beyond that, employees must have the freedom to redefine and design their work to achieve the best results. Employees need to know more than just how to use technology in the workplace to function effectively in the digital age.
Assess the team’s digital needs
What kind of software and applications make your life easier and more effective? Software for diagrams? Time tracking? Focus on everyday activities and processes. Start with an assessment of where you are with your digital assets and where you want to go.
How can you increase your sales, customer service, business automation and other digital marketing strategies? Are the appropriate people in place to use the technology? Create a step-by-step plan based on your team’s digital needs to improve your workplace.
Assign employees new roles, not just new tasks
Many managers believe that if we change the system, structure, and approach, individuals will magically do whatever we want them to do. There is an emphasis on how employees’ responsibilities will change, but little on how employees will feel a change in their job roles and the emotional energy required to manage this transition.
However, if any of these areas are ignored, employees are unlikely to skillfully use new technologies to achieve desired results. Adapting to change requires asking three types of questions.
- What additional competencies (skills, attitudes) are required to master the new job?
- How do roles and responsibilities develop?
- How well can everyone perceive and direct emotional energy in each phase?
Do proper onboarding
This phase is crucial to improving your employees’ digital literacy and is often skipped. Familiarizing everyone involved with your company’s policies and expectations is known as onboarding.
It is important for new employees to feel comfortable using new technologies and carrying out their tasks. It may seem too much to digest at once, so give it some time. Provide them with the resources necessary to carry out each task effectively. One of these tools is a thorough onboarding process that ensures an appropriate welcome into the company.
Provide the right leadership
Proper and supportive leadership is vital to the growth of a business. Leadership is the process by which a person influences the actions and attitudes of others. When you lead by example, others can anticipate obstacles and take quick action to overcome them.
A group led by a person who lacks effective leadership skills will often clash because everyone wants things done their way.
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