SEO is undoubtedly important for the success of your website. The technical aspect of SEO does not deal with the content, but focuses on building a strong structure that your website needs to achieve good performance and cancel yourself. It is the backbone of your website that holds you together. While Google has made significant changes in its approach to understand and deliver optimized results, the assumption that technical SEO is no longer relevant.
Despite the obvious importance of an effective content strategy to improve the visibility of the organic search system, technical and structural improvements in the website bring an incredible value for your company. You can easily leave your online presence by paying attention to technical SEO elements. What follows are some of the most important areas of technical SEO:
Website speed
Regardless of whether you carry out a mega online shop or a single page, the speed is of the utmost importance. If your users have to wait for your website to be loaded, you will surely leave it. Slow load pages are probably the leading factor why people give up locations. If your website loads too slowly, you will lose customers to your competitors.
It also means Pogo-stick effect If a user carries out a search, click on a result and then quickly return to the search result and select another site. Google does not like Pogo-Stick and this could have very bad effects on their general SEO efforts. If your website does not work well, no matter how good your content is, you will lose valuable traffic. This is just an example of why technical SEO is critical.
Related: 20 ways to speed up your website and improve the conversion
Location error
Site errors relate to the high-ranking errors that damage your website as a whole. They frustrate both human users and bots. So do not ignore them and take immediate steps to fix the problem. You can display these errors for the last 90 days in the Crawl error report.
Wrong forwarding, broken links and missing pages are some of the common factors that lead to location errors. Each website has to record 404 errors at some point. However, make sure that you recognize and fix these errors. 301 forwarding can slow down your website speed and have a negative impact on your ranking lists. Google does not send data traffic to websites that are not user -friendly or difficult to navigate.
Related: So you will find and fix 14 technical SEO problems that can now damage your website
Double content
Content blocks inside or through domains that fully match others are referred to as double content. Google constantly improves its ability to find and punish double content. If your website contains double or repeating content, remove it immediately and properly before it comes too late. Content on a website must not be similar to any other website. SEO experts should take serious population and plagiarism problems seriously to prevent rankings and loss of traffic.
Crawl error
Search engines use bots to crawl websites and determine their positions in SERPS based on content and overall structure. A crawl error means that bots have found something wrong that has a negative impact on your search engine ranking. Make sure that all sides are indicated and that there is an effective sitemap. Having an XML sitemap on your website is the best way to avoid problems with the crawling -related. The Crawl error reports It helps them identify elements on their website that Google could not successfully crawl.
If you want to prioritize your search marketing campaigns, make sure that you cover all important aspects of technical SEO. It doesn’t matter how incredible your on-page SEO is when you don’t tackle the technical problems.
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