Newer video marketing statistics show that visual storytelling wins. Video is an ever greater way to communicate your brand history, explain your promise of value and to build relationships with your customers and potential customers. I personally like stories, the relativity and the brevity of video content.
To help you use videos in your marketingI have collected new video marketing statistics from Drift Kings Media and third-party studies to highlight how marketing video, its performance and more.
And if you want to start with your own video marketing, we say, say. yesterdayCheckout Clip Creator -Unser free AI-affiliated video mober.
Table of contents
General video marketing statistics
1. 89% of companies use video marketing. ((Wyzowl Video Marketing Statistics 2025)))
2. 13.99% of the marketers state that they will invest more in video market channels in 2025.Drift Kings Media 2025 Marketing State)))
3. 93% of the marketers see video as a decisive part of their overall strategy. ((Wistia 2024 stood the video view)))
4. 37% of the marketers indicate that they have not adopted video marketing because they don’t know where to start. Other common reasons are lack of time lack of time (26%), uncertainty about the ROI of video marketing (16%), the perceived high costs (11%), difficulties in conviction of decision -makers (5%) and not the need for videos (5%). ((Wyzowl Video Marketing Statistics 2025)))
5. 65% of the marketers who do not use video marketing say that they plan to start in 2025. (((Wyzowl Video Marketing Statistics 2025)))
6. 18% of companies use AI tools for their video content production. (Wistia 2024 stood the video supervisor)))
7. Automatically generating captures and transcripts are the top AI application (59%) for videos. ((Wistia 2024 stood the video view)))
8. 254% more companies labeled their videos in 2023 than in 2022.Wistia 2024 stood the video view)))
9. Tech marketers create videos to explain complex products (49%), brand awareness (39%), branding (31%), the generation of leads (29%), a product/a service (27%), increase the engagement (24%) and increase the conversion rates (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%) (17%).Vidco 2024 State of Video Marketing report)))
10. 55% of the marketers produce videos in their own house, 14% outsourcing to providers and 31% use both. ((Wyzowl Video Marketing Statistics 2025)))
11. Company websites are number 1 platform that companies share their video (67%). Followed by E -Mail (49%), LinkedIn (43%), YouTube (40%), Instagram (22%), Facebook (19%), TikTok (7%) and X (4%). ((Wistia 2024 stood the video view)))
12. Video marketing’s budgets are between less than 999 US dollars and over 20,000 US dollars per month. ((Vidco 2024 State of Video Marketing report)))
13. When asked in which content format you want to invest more for 2025, 17.13% of the marketers chose a short video, which makes it a top choice. 13.88% also stated that they would invest in live streaming. (Drift Kings Media 2025 Marketing State of Marketing)))
14. 51% of the marketers stated that KI tools were used for video creation or processing, although 49% did not do so. ((Wyzowl Video Marketing Statistics 2025)))
15. In 2024, 36% of the marketers invested in video ads, while 64% were dependent on organic reach. ((Wyzowl Video Marketing Statistics 2025)))
16. US companies have issued more for digital video ads (85 billion US dollars) than for traditional television advertising (59 billion US dollars) (Statista)))
17. When asked who created videos for their company, 62% people said in the company, 46%, an internal video producer or team, 21% said, freelancers and 16% said a video production agency. ((Wistia 2024 stood the video view)))
Video marketing performance statistics
18. 93% of the marketers indicate a strong ROI of video marketing. ((Wyzowl Video Marketing Statistics 2025)))
19. 21% of the marketers say that short form videos deliver the highest ROI, while live streaming videos take third place with 15.53%. ((Drift Kings Media 2025 Marketing State)))
20. Shorter videos are driving a higher commitment, but longer videos achieve more time. Videos below one minute an average of 16 seconds, while over 60 minutes of an average of 16 and 40 seconds. ((Wistia 2024 stood the video view)))
21. The average engagement rate for 3-5-minute videos is 43%. ((Wistia 2024 stood the video view)))
22. 74% of the companies measure video -roi using engagement metrics such as views, view rate and average time. 48% use conversion rates. 48% use traffic and 33% brand perception. ((Vidco 2024 State of Video Marketing report)))
23. The three most important video types that companies want to create in 2024 are product videos (44%), educational, teaching and online course videos (38%), webinars and live events (32%). ((Wistia 2024 stood the video view)))
24. In 2023, the marketers classified YouTube as a top performance video marketing channel. In a decreasing order of the service, the other channels website, Facebook, Instagram, Tiktok, LinkedIn & email and X & TV. ((Vidco 2024 State of Video Marketing report)))
25. Companies A/B test videos by creating various versions of a video (31%), call-to-action (CTA) or email form (26%), two completely different videos (21%), custom miniature views (18%) and player design or color. (4%) (Wistia 2024 stood the video view)))
Social media video marketing statistics
26. In 2023, 35% of the companies created and planned to do with social media videos to do this in 2024, which made it the fourth most frequent video type. ((Wistia 2024 stood the video view)))
27. When asked what social formats they invest in 2025, the three best answers were YouTube (29.58%), Instagram (28.84%) and TikTok (27.64%). ((Drift Kings Media 2025 Marketing State)))
28. Short form videos such as TikK, Instagram Reels and YouTube shorts are the most frequently used video formats under marketers, with 29.18% using them in their roles. In addition, 19.19% of the marketer live streaming contains in their content mix. ((Drift Kings Media 2025 Marketing State)))
29. Most top publishers have uploaded videos to TIIKTOK shorter than 30 seconds. However, videos between 5 and 10 minutes received the highest average views (Tubular 2024, video state)))
30. Tikok ads with caps receive an additional increase in brand affinity by 95%, an increase in recall by 58%and a unique jump of 25%. ((TIKTOK Creative Center)))
31. 97% of LinkedIn videos are vertical. ((The shipowner, 2025)))
32. 78% of LinkedIn videos are rotated with a smartphone, while 22% are rotated with professional devices. ((The shipowner, 2025)))
33. 65% of LinkedIn-in-feed videos have no CTA. However, the most common CTAs are “Follow more tips” (19%), “Check the link in my biography” (10%) and “Comment your thoughts” (6%). ((The shipowner, 2025)))
34. After Wistia 2024 stood the video viewThe best times on social media are:
- Instagram – Monday at 9 a.m.
- Facebook – Monday at 10 a.m.
- LinkedIn – Monday at 1 p.m. PST.
- X – Friday at 9 a.m. PST.
- YouTube – Saturday at 7 p.m. PST.
YouTube shorts marketing statistics
35. Alphabet Inc, the parent company of YouTube, reports that the monetarization rate of shorts has more than doubled in the past 12 months in terms of in-stream consideration, which indicates that advertising shorts assign more budget. ((Alphabet 2024 Q1 earnings call)))
36. Shorts had a engagement rate of 5.91% in the first quarter of 2024-The highest of all short form video platforms (Statista)))
37. YouTube shorts an average of over 70 billion daily prospects. ((Alphabet Q3 -winning call)))
38. From July 2023, shorts had an average of 2 billion monthly viewers.Statista)))
39. 70% of YouTube channels that upload content to shorts every month. ((Alphabet Q3 -winning call)))
40. The number of channels that upload shorts rose by 50% in 2023 compared to the previous year. (((Alphabet 2024 Q1 earnings call)))
41. Since October 15, 2024, YouTube has made it possible for users to upload 3-minute long shorts (long shorts (long shortsAlphabet Q3 -winning call)))
42. Advertisers (in up to 40 markets) can now book the first position on YouTube shorts, which means that their ads are displayed first when consumers scroll their shorts feed. ((Alphabet Q3 -winning call)))
43. Most shorts last 30-40 seconds. However, 50-60 seconds shorts receive most of the prospects. ((Inflow)))
44. Videos with an average time of 50 seconds or more receive 4.1 million views, while those with lower times tend to receive fewer views. ((Inflow)))
45. The GED consumers in the United States spent around 29.3% of their video time on YouTube in 2023.Statista)))
My snack bars
The most important snack when working on this piece is the memory of the fact that video marketing does not have to be expensive. According to the Vidco 2024 State of Video Marketing Report, most companies have a budget of less than 5,000 US dollars.
While content such as customer case studies may require a professional grade, your internal team can create other basic videos with your smartphones.
If you do not already use video marketing, create your strategy, pull your phone out and smile for the camera. If you already carry out video marketing, use the findings in this article to check and improve your marketing strategy in 2025.
Note from the publisher: This post was originally published in August 2015 and updated for completeness.