Two months into 2022, the marketing world is changing at an unstoppable pace. It is clear that social media platforms like Instagram and Tiktok can no longer be ignored if you want to establish your brand. Advanced features and changing algorithms make it difficult for inexperienced users to realize the potential of these platforms. However, having a trusted digital marketing partner on board can save you the constant system updates and learning curve.
Even if you trust professional digital marketing services to manage your social media accounts, including Instagram, it’s better to know a little about how things work. This knowledge will help you make informed decisions, interpret the marketing reports, properly interview your marketing agency, and most importantly, stay on top of your capabilities.
The following blog explains some of the strategies that can come in handy to take advantage of the endless Instagram marketing opportunities in 2022.
What is an Instagram engagement rate?
Instagram engagement is a quantitative measure of how visitors, followers, and other platform users interact with your Page’s content. The four options – “Like”, “Comment”, “Share” and “Save” under each post are the main source of engagement on Instagram. Each action is assigned a set weight, with the storage option given the highest weight by the platform’s algorithm.
Engagement rate is typically calculated by adding up likes, comments, shares, and saves and dividing by the account’s follower count.
Ways to Increase Instagram Engagement
Instagram’s content mix is its charm that makes it an attractive brand development platform. Leveraging all Instagram features from Stories to Reels is key to creating diverse yet coordinated content. Additionally, variety and leveraging the strength of each feature is key to improving your Instagram presence.
consistency
Posting regularly is essential to creating a strong brand image and ensuring you stay in touch with your followers. Since it is an image sharing app, Instagram users place great importance on the visuality of the platform. Therefore, it is important to be consistent and have a set layout of your page. Brands like Fila, Nike, Kylie Cosmetics and others have set patterns and themes for their Instagram feed. Whenever they publish content, they use the same filter and their graphics are of high quality.
When your content is consistent, your Instagram page becomes aesthetically pleasing and people start to associate a certain look with your brand. Therefore, make sure your social media marketing partner produces high-quality images that you can post on your Instagram page, Stories and Reels.
Speak with stories
Although Stories disappear after 24 hours, they still make up a large portion of the content available on the platform. The temporary nature of Instagram Stories makes them more conversational and a little more personal.
Ask me a question, survey options and other interactive elements ensure customers experience and connect with your brand on a personal level. Make full use of the story feature and add an optimal amount of engaging content.
The easiest way to produce high-quality content for Stories is to use stickers and AR to create built-in CTAs that you can use depending on the situation.
Branding one post at a time
Branding is the key to the success of any marketing strategy and business. When publishing a single post, always maintain your brand’s overall brand visibility. Well-targeted content is a great way to attract people to follow you, thereby increasing your brand base on the platform.
Also read: What is the importance of branding in a company?
There are several ways to build your visual brand. You can notice it in a similar way to how people associate M with McDonalds. An easy way to create a visual brand image is to incorporate specific design elements, such as changing the color of the logo using levels of saturation or contrast.
About Us
Reach First makes it easy for companies to market and promote their business worldwide. We use dynamic and innovative digital and social media marketing strategies to bring your business to the top and ahead of the competition.
Our team of experts creates high-quality content, graphics and updated SEO strategies to make your online presence noticeable. Our social media strategy is designed to utilize all the obvious and hidden potential of these platforms for brand building within the company. For further information contact us here.