Despite having very well-built websites with great content and 24/7 customer service, many online store owners struggle to improve their ranking on Google. They invest millions and millions of dollars in poorly worded texts Marketing strategies which are simply flushed down the drain with no sign of improvement in the customer base.
What these entrepreneurs fail to understand in this regard is that traditional digital marketing has evolved dramatically. This means that traditional, enticing television advertisements or colorful billboards alone are not enough. We are currently suffering from the effects of the dot-com bubble that burst about two decades ago, and there is no sign that we will ever return to traditional ways of life.
In this day and age, people won’t swallow what they’re told by ugly advertising. Instead, today’s customers love companies that create value and maintain authority. Many people understand that the latter can be achieved by getting their websites to rank higher on Google. However, despite their best efforts, most online store owners sulk when they see the monthly traffic on their websites.
So what exactly is going wrong?
As experts in providing top-notch SEO services, we will educate our readers on how they can achieve higher Google rankings by simply paying attention to the minor issues that they have neglected.
However, if you are still not sure why ranking higher on Google is so important, let us explain it to you first.
Why is it important to rank higher on Google?
As bitter as it may sound, the days of television are almost over. Millennials and Gen Z rarely watch TV. They are often seen fiddling with their phones or engrossed in their PC screens. Therefore, the best way to increase your customer base is to go online instead of focusing on traditional advertising.
The question now is: How do we do that?
Well, as mentioned earlier, today’s customers love companies that add value by providing them with reliable information or similar ancillary services. The reliability of your website is judged by the ranking you receive from Google. Check out the graphic below:
(Source: Intelligent insights)
The most striking thing about the graph above is the difference between the click-through rate of the website ranked in the first and second positions. Obviously, ranking can turn the tables when it comes to building a clientele.
To this end are the three magic words that can change the game these days Search Engine Optimization. The better your SEO strategy, the higher your ranking will be on any search engine.
In short, these three words can make or break your online clientele.
However, even after working on their SEO, some people still don’t see an improvement in their rankings. In this case, we recommend you seek advice from a top SEO strategist.
Now that you understand why ranking on Google is so important, let’s tell you what might have gone unnoticed and resulted in poor ranking.
How do I achieve a higher ranking on Google?
1. Identify poorly performing keywords
You have chosen a primary keyword for your website. However, they are consistently well below the preferred position. Let’s say your website ranks 15th Search Engine Results Page (SERP).
Now you have two options to improve your ranking:
- Either you can make the effort to slowly move the ranking up by a maximum of 5 positions.
- Or you could simply search for a keyword that can help you rank higher on Google and put all your energy into it.
The ideal option is the second.
2. Incorporate LSI keywords
Latent Semantic Index keywords are relatively rare because average online store owners are unfamiliar with them. However, these can work like a charm for you. To put it simply, these are just keywords that are relevant or related to your main topic. For example, if your main topic is food, your LSI keywords would be restaurants, best cuisine, fast food, burgers, pizza, etc.
3. Work on on-site SEO
Although technical SEO plays an important role in improving Google rankings, the importance of on-site SEO should never be overlooked.
Therefore, pay attention to the following:
- Generate longer content on your website. For example, write longer blogs.
- Use keywords in your title tags.
- Use keywords at least two to three times in each blog.
4. Reduce bounce rate
If visitors leave your website early, it creates a negative impression on Google. This will make your website irrelevant and useless. This will keep your ranking low. To avoid the latter, always ensure that every single page on your website contains valuable and relevant information.
5. Hire a reliable SEO service provider
Reach First provides unrivaled SEO services and other digital marketing benefits throughout Edmonton and surrounding areas. Our experienced team of professionals meticulously masters every aspect of digital marketing and creates an unwavering online presence for your brand. Contact us to find out more.