If you have a clothing business that doesn’t have an online presence yet, or if you’re thinking about starting a business, chances are you already have an idea of the importance of being found online. In the 21st century, buyers and sellers are increasingly using the Internet to find new markets, businesses, suppliers and partners. So even if you have an offline store, it is still important to have an online address that can provide users with the relevant information/products they need.
Now you may be wondering how to build a substantial online presence for your small business? Your first guess would be to set up a website or blog, but this is where most people struggle to find the best solution for their business. Having your own website has its advantages, but so does having a blog. So how do you know which one is better for you?
Call 1-844-325-3870 to speak with a digital marketing expert, or read on to learn more about the differences between websites and blogs and find out which one is right for your business.
Advantages of a company website
Having a website for your business is a smart move even if you don’t have an online business. Any offline business with its own website gives potential customers a place to go when they search for your brand name and doesn’t end up in local search results or Google Maps.
Even a small website with just a few supporting pages is enough to increase the likelihood that search engines will select you based on the products or services consumers want. But it’s a common misconception among business owners that no matter the size of the website, it still requires extensive graphic design and extensive content creation to even appear in search engine results. However, this is not always the case and a small but targeted content marketing, link building and SEO campaign can make all the difference.
Benefits of a business blog
If a website seems too much of a hassle, your budget is limited, or you want a more personal experience with your customers, a blog may be a better option for you. Business blogs can be set up for free or for a small fee on platforms like WordPress and several others.
Blogs provide you with a great opportunity to post news about your business that your current customers might benefit from or find helpful. For example, you can use it to draw your customers’ attention to your new product or post details about your current products. You can also use the blog to announce special promotions and share relevant news about your business.
Blogs have a personal touch and can be used to share interesting content. They are inexpensive and don’t necessarily require a large team to maintain. However, one disadvantage of blogs is that they require frequent updates because customers neither read nor trust “outdated” content.
Which is better for you? Can we say both?
The website vs blog debate doesn’t seem to have a clear outcome. Some companies believe that they can build their online presence through a blog alone, while others see no need for a blog and just set up small websites to inform their customers of their existence.
Business blogs allow companies to communicate with their consumers on a more personal level and create and share engaging content. However, frequent updates are expected so that consumers do not lose interest. On the other hand, corporate websites do not require regular updates and provide static content to consumers as needed. However, building a website requires a larger investment and excellent knowledge of web development.
Ultimately, we would say that both websites and blogs can increase your online visibility and both can help rank a business for important keywords. Do you really have to choose between the two?
Well, it turns out that websites and blogs are excellent tools individually, but when used together they are even more powerful. Many companies choose to invest in both, and when blogs are integrated into website designs, they form important links that are likely to rank well and end up attracting many more customers than they could have individually.
With Reach First you can increase your online presence
At Reach First, we offer website development expertise to help you plan, create, launch and maintain a remarkable website and blogs that resonate with your business. We help you create the type of web experience you envision for your business. Contact us to find out how we can create a blog and website that’s perfect for your business.