LinkedIn Sales Navigator promises to approach the right prospects for a company. Nevertheless, LinkedIn Social Selling disappointed many small and medium -sized companies in 2015. Technical knowledge is important, but it is not enough for LinkedIn. Another reason is a badly selected message for communication and improper frequency, both of which deter a reader. Intelligent sellers would rather cause the opinion from their leads. The communicator carries out reaction tests to Inmail, which are expensive and can waste their investments. A better option is to use a free e -mail system if you are not sure of the answer. Make your experiments where it doesn’t cost.
LinkedIn Sales Navigator strategies can be improved for better results.
1. train school sellers with communication
Companies must train their seller when using the interface of the LinkedIn Navigator. YouTube tutorials and Linkedins video training tools serve the purpose. Develop your mind to find out which communication channels will trigger interaction. It is important that the sales team sales team, which are available on LinkedIn Navigator, are known, as the monitoring of messages about potential customers, tracking posts and comments from potential customers is known. All of this should achieve the purpose of attracting the buyer for the product or service. The purpose is not to master the navigator’s interface. It should create leads.
2. Practice on the free ground
The first attempt to create the interaction directly on Inmail can be a discouraging task. The in -mail is an earlier opportunity; For example, when testing communication, waste it as to which e -mail messages can start a conversation. Many sales employees are frustrated about what works and what is not under the pressure of losing money from every sent in email. It is believed that sellers all tests and experimentation on a free e -mail account -Google Mail, Yahoo etc.
There is an exception: Studies show that Canadian sellers probably count more on inmail as part of the CASL Compliance printing.
3 .. structure and cadence make a difference
Take a nice structure and a pace of the content of messages. Good structuring of communication increases the likelihood of a quick reaction and brings appointments to your door. Most sellers keep the subject lines directly and reveal everything that appears in the post and leave out space for curiosity. This will destroy the chances of a seller to be heard. Subject lines should not reveal most of the content and thwart reading from normality and indifference. Let the reader be curious about the following content of your subject line.
The subject lines are often set correctly, but in the part of the body, many self -centered conversations dismiss the buyer. Everyone likes to talk about themselves, not a big deal! Talk about what your prospect likes and does not sound desperate to appointments.