Customers are looking for information before making a purchase decision, but they believe that advertising or sales information will be processed. They count more on the words of their colleagues when it comes to buying. Every company will probably receive a negative assessment. If you haven’t done it yet, it will come at some point.
A number of reasons can motivate people to publish a negative evaluation of the product or service, but the good news is that they do not have to be afraid. Good business can use the criticism. Once you have understood how you can best use these negative reviews, your practices will have long -lasting positive effects.
Negative ratings can support the sale
Excessive negative criticism of a product that goes beyond its core purpose has a good impact on customer loyalty and reduces the uncertainty of a product. It enables other consumers to make a well -founded decision in favor of their product or service.
Negative reviews contribute to the commitment.
That is true. Negative comments automatically invite a larger audience. People don’t like being ignored, so it is better to react to the negative comments with a friendly approach. Find the context in which the customer speaks and then give a fair answer. They offer their answer not only to the critic, but also to the large audience who came to their website to observe and consume content. See which message you send to this segment. Be lovable, sincere and specific and your reputation remains completely safe.