Writing with clarity means that your content is easy to read and understand. If your audience cannot understand what you want to say, what is it about?
Hello, I am Alana, your friendly blog editor of the neighborhood blog. I spent most of my early marketing career in public health. We focused on a main spelling principle: use simple language.
For years I converted complex health information into digestible content. I have translated complicated vaccination plans and long health insurance into simple instructions for consumers.
I still use simple language principles to write clear content. But I also recorded some new tricks on the way. Here are all strategies that I use to communicate clearly and create value as a marketer.
Table of contents
Why writing with clarity is important
Before we arrive HowLet’s start with that Why.
Why is this important for marketers?
My experience in health marketing taught me that Clear content respects your reader’s mental energy. It is important because it affects your ability to concentrate, to think clearly and to remain motivated, to take measures.
Even the most brilliant messages fall flat without clear writing. Science exhibitions These factors such as the sentence structure have an impact when reading understanding and recall.
Therefore clarity is critical. If you do not communicate effectively, your audience does not (or remember) what to do.
So you can put this thinking into practice.
How to improve the clarity in writing: the basics for marketers
I recorded six basic tips below to improve clarity in your marketing content.
But I would not think about it if I didn’t mention the ultimate clear writing hack: based on a structure or template. Clarity begins with the structure, and that is exactly what templates offer (like the following).
Save them later when you are ready to start writing. In the meantime, let us go down in the basics of writing clear content.
1. You know who you are talking to and what you want to say.
The cardinal rule of marketing is: Do you know your audience.
It is easier to communicate clearly when you understand what you need, what you want to know and how you can reach you.
Let your audience guide your writing process. Answer the following questions before you bring the pen on paper (rather your fingers on the keyboard):
- Who reads that? In my case, this article is aimed at marketing experts who specialize in the development of content.
- What is my main message? Writing with Clarity is important in marketing and there are steps that you can take to simplify your marketing content.
- What is the specific result I want to achieve? I would like to give my readers implementable, experience -based strategies for writing clear content.
- How do I get you there? I will imagine why writing with clarity is important, starting with some basic tips, offering strategies at expert level from my marketing colleagues and concluding with important snack bars for marketers.
The clearest content is satisfied with the intention. Writing with Clarity forces you to think about what you write – and for whom you write it – before you start spilling words on the side.
2. Define unknown words (and do not accept knowledge).
Another simple technology to make your marketing content clear is to explain your terms. Depending on the context, even known words and phrases can confuse readers.
At the beginning of this article I defined Writing with clarity. Sure, it may just seem to me. But everything it needed was twelve additional words to ensure that we are aligned when reading it.
Explain the most important terms early on so that your message is easier to follow.
3. Use a consistent style and a consistent voice.
Sometimes it is good to be predictable. This is a big reason why people return to their brand – they know what they can expect.
Take Duolingo as an example. You probably have almost every platform where Duolingo does business that Duo The Owl The Owl notes. He is presented in all its marketing content and he has one very distinguishable Voice and sound.
Take a DuolingoS book page. Give consumers the same experience, no matter where you can find them. In this way you can build a clear and recognizable brand identity.
4. Use short words, sentences and paragraphs.
Remember when science told us we have one Shorter attention span than a goldfish?
That was about ten years ago and it still applies.
The reality is that most of their audience Do not read every word you write. Instead, people tend to skip entire words, sentences and even sections.
One thing that I try in my letter is to make my content skanning. This includes:
- Simplification of my word selection (e.g. try use instead of to use)))
- 10-15 words per set aim.
- Focus on each sentence on a main idea.
- Use paragraphs with individual rental companies to create natural break points.
- Restriction of paragraphs to two to three sets max.
Read this section again to see what I mean.
5. Emphasize their greatest snack bars.
As a reader, we Love fly over.
So make sure that you highlight your most important points so that you are not buried.
You can use clearly To draw attention to important concepts or important statistics.
Balls are also a great way to:
- Summarize your main ideas.
- Remove specific steps or recommendations.
- Improvement of overall readability.
Clear writing makes it easier for people to record what they put down (understand what they want to say).
Here is an example of the focus of another blog post that I wrote:
6. Use free writing tools.
There are countless writing tools on the market with which you can write with clarity. You can even ask your KI -BFF to read your content more clearly. (Talk to you, Claudie.))
However, I have to say that these two are currently my favorites: Hemingway Editor and Grammarly.
Hemingway editor is so good. You can copy and insert your content directly into the tool. It shows lengthy, complex sentences and common mistakes. Hemingway also identifies unnecessary jargon and weak phrases in her letter.
The web -based version is free. You also have the option of downloading the desktop app for a one-time fee of $ 19.99 or updating to the Editor Plus to get further functions.
grammar is also a fantastic correction reading. In fact, I actively use the Grammar browser expansion How I write this article. It offers content suggestions, improvements in the selection of words and grammar tests in real time.
Grammarly has both a free version and a paid version with extended functions.
Ok – after treating the basics, it is time to switch to expert mode.
3 expert methods for writing clear marketing content
Expert mode, activated.
I did three experienced strategists (and love, dear colleagues) for clear writing techniques. Here you can find out how you are approaching writing with clarity.
1. Follow your arguments and enter your promise.
Marja VittiMarketing Manager at Drift Kings Media, says: “After I wrote my content, I wrote it and try to follow the flow of my logic. Here is an example of some questions that I ask myself:
- Does my content deliver what I promised in my introduction? (If not, that’s a red flag.)
- Does the river of my argument make sense? (That is crucial.)
- Does every paragraph make a certain point? (If not, revise and remove something strange that does not correspond to the argument) “
I love this frame.
I promised to share in the intro of this article “Strategies that I use to communicate clearly and create value as a marketer.”
I also previously outlined the flow of my logic in this post: “I will imagine why writing is important, starting with some basic tips, offering strategies at expert level from my marketing colleagues and concluding with important snack bars for marketers.”
I hope you will agree that I have delivered.
2. Spend time to build a context before you get into the weeds.
Amanda sellerManager of the EN blog strategy at HUBSPOT, says: “Use a framework so that your audience impresses the right things.”
She continues: “A what> Why> how structure can contribute to creating a context before you get into the weed of the topic. If you spend time to define your audience, you will receive the words to get an additional context later, regardless of whether you understood how ‘how’.
This is the exact structure that I used here:
- I started with that What: “Writing with clarity means that your content is easy to read and understand.”
- I emphasized that Why: “Clear content respects the mental energy of your reader. It is important because it influences its ability to concentrate, to think clearly and to remain motivated, to take measures.”
- Then I sketch that How: “How to improve clarity when writing: the basics for marketers” and “3 expert methods for writing clear marketing content”
Works like a magic, I would say.
3. Ask yourself: does that actually sound good if I read it out loud?
Curt del Principe, Senior Marketing Manager at Drift Kings Media, says: “Read your work out loud. If you can’t get through it without stumbling, it’s probably not clear enough.”
These are wise words when I have ever heard her. It is also the perfect advice to complete this tip -roundup.
This article was brought to you by ten and countless changes for the river. If you speak through your piece and make refinements, the final bosses of clarity are.
The clearest voice wins
Clear writing is not just a good practice – it is a competitive advantage.
In today’s content saturated world, brands that communicate clearly win. They keep more customers, build stronger relationships and achieve better results.
Writing with clarity requires practice. Even after years of professional writing, I still start falling into Jargon traps or building excessively complex sentences.
The difference? Now I have systems to catch (and fix) these problems before reaching my audience.
Note from the publisher: This post was originally published in November 2015 and updated for completeness.