With Yoast AI Brand Insights, you can now track how your brand appears in Google’s Gemini. You can see your Gemini data along with ChatGPT and Perplexity in one dashboard.
With a single analysis, the Yoast SEO AI+ plan allows you to see how different AI platforms describe your brand. You’ll see what sources they use and how sentiment compares to the tools your customers use most.
Why this is important
AI platforms use different methods to answer questions about your brand, often producing different results. Seeing these results side by side will help you identify gaps or missed opportunities in your brand’s AI presence.
- ChatGPT is designed as Conversation assistantemphasizing natural dialogue and using multi-level thinking to explain complex topics.
- confusion positions itself as “Answer Machine”, Emphasize transparency by basing each answer on cited web sources.
- Gemini presents itself as search-driven LLMby leveraging Google’s extensive index to show how your brand appears in real-time search contexts.
Because these tools frame your brand in different ways, from conversation rationales to source-heavy quotes, you need a single dashboard that covers everything to see which sources they rely on and how their sentiment compares.
What’s new
You can now:
- Perform brand visibility analysis in Gemini in addition to ChatGPT and Perplexity.
- Compare results across all three platforms with the added benefit of an integrated history view.
- Track brand mentions, sentiment and quotes all in one place.
- Monitor changes over time in your AI visibility index.
Here’s how to get started
If you’re already using Yoast SEO AI+, the way you work won’t change. Sign up and your next analysis will now automatically include Gemini data at no additional cost. You can select the AI platform from the drop-down list and your dashboard will show a more comprehensive overview of how your brand appears in AI search and AI chat.
To upgrade
If you don’t already have Yoast SEO AI+, you’ll need to upgrade to access the Yoast AI Brand Insights tool. The AI+ plan combines brand visibility tracking with on-page SEO tools, content optimization, and AI-powered insights in one package, so you can analyze how your brand is being mentioned and take action with the same workflow.
Upgrade to Yoast SEO AI+ to start scanning your brand in Gemini, ChatGPT, and Perplexity.