Today we started a newly designed onboarding experience for the entrance Yoast SEO for ShopifyCreated to guide, support and strengthen each user from the installation. Customer -oriented marketers and designers know that the first impressions are important and that thoughtful onboarding is the first step towards long -term success.
A new onboarding that was designed with care
We have simplified the setup process, removed unnecessary steps and introduced a guided welcome experience in the narrative style, with which it is easier to get started and more difficult to get stuck.
Regardless of whether you are new to SEO or enlarge a big business, our goal is the same: help you to feel safe from the first click.
“We wanted users to land on boarding flow and understand two things immediately: How the app can help you improve the SEO of your Shopify shop and what steps you have to take first to see results.” Tom Ottjes, UX designer at Yoast
Behind the scenes: service design in action
This redesign in board is not just a UI update, but the result of a service design approach as follows:
Journey mapping based on real user behavior
How cross-functional cooperation between UX, development, support and marketing using service blueprints
Strategic improvements in both front-end and back-end processes
Would you like to learn how a single blueprint has contributed to aligning our teams and redesigning the onboarding experience?
Read the whole story behind the update: redesign onboarding for impact
What’s next?
We are already working on the next phase of improvements to improve the experience of our customers, including intelligent in-app instructions and context functions onboarding.
Many thanks to everyone who shared feedback on the way. Come on, we hear, learn and build better together.
Beth Parker
Beth is a product marketing manager at Yoast. Before she entered the company, she improved her skills for digital marketing and project management in various internal and agency environments.
