A few years ago, I was head of the content with a health insurance company a role that a team of full-time employees and freelancers had to do to do the work. But when the scene hit the scene, I realized that I could strike alone.
Managing people is hard, messy and expensive. I have not always done the part of the work I enjoyed. When I saw what Ai could do in the early stages, I thought, “WaitWhat if I can only do it myself without hiring someone? “
I started small, but even from our first customer I realized that it was feasible. With the improvements of Openaai and the progress in artificial intelligence, I realized that I was able to scale my agency exponentially with these tools.
How my AI agency works every day
Before I go on, let me explain my agent tower model. I work with startup founders who only have a limited internal person and time. Many of them have no marketing team, so I am.
I have to create content that would normally get an army of creators to produce results and actually deliver results. That’s how I do it.
1. I create work areas with Chatgpt projects.
I never open chatt and ask him about content without context. Instead, I use Chatgpt projects To create a custom GPT page that actually reflects the brand I work with.
I give the GPT project details and information about the voice, style, the product and the peculiarities of the brand. I even feed it with a Master Google Doc with samples in writing in style so that it can do the voice and sound correctly. This includes works that the brand has already published, or pieces from a publication that you really like.
I also add general information about the company and the product. The goal here is to train the model on everything that it could possibly need. In this way, it has a lot of context after the letter of something and I don’t have to include all of this in the prompt.
2. I start with material that already exists.
Every piece I do …