“You have to spend money to make money” is a common phrase in the business world, and there are many reasons for this. But what if your budget is limited or small?
A limited budget is a common problem faced by many startups around the world. It doesn’t matter if your business offers great products and services, and even if you already have two or more customers – marketing will still play a key role in the success of your business.
Through marketing, you can increase your customer base so that you end up with enough customers to promote your startup and fuel its growth. No matter how much you want to spend on marketing projects for your business, you may only have a small budget.
Luckily, in the digital age, there are many great ways you can grow your startup on a budget. As digital marketing experts, below we mention some of the best tricks you can use to market your business.
Optimize your website
The first thing you need when starting your new business is a website. Your website is like your storefront and should be treated like a brick-and-mortar building because in the digital age, it is one of the few ways your potential customers visit your business.
In other words, your customers should be treated as if they were visiting your brick-and-mortar store. For example, when people want to visit your website, you don’t want them to wait to enter or have difficulty finding what they’re looking for. Instead, you want them to be able to access whatever they want quickly and easily.
Also, make sure your website makes a good first impression because it will be the place where all digital marketing efforts attract your customers.
Become discoverable on social media
Becoming discoverable online is the easiest way to get your brand seen, heard and known. This should also be the first thing you should do right after creating your business plan. By creating your social media profiles, you can quickly become discoverable on the Internet.
Setting up Facebook, LinkedIn, Instagram and Twitter profiles is a great and free way to market your startup. Customers may see you on social media for more information about your brand, special promotions, customer service, and your latest products.
You can market your startup efficiently by publishing engaging posts once a week, inviting your friends to share your content, and following your followers’ friends to encourage them to follow you on your page. You can also encourage people to follow you by running a small competition and increase your brand awareness.
Build your mailing list
If you don’t already have a mailing list, it’s never too late to start creating one. Building a list of email subscribers can help you target your potential customers with email marketing.
The best way to build your mailing list is to integrate the call-to-action buttons into your content and encourage users to subscribe or register. For example, many companies practice signing up for coupon offers for new customers and asking them to subscribe to your blogs and newsletters. Once you have the list, you can reward subscribers with announcements about new products and special subscriber-only offers.