SEO is undoubtedly of crucial importance for a healthy website growth. It has transformed many startups through constant growth and effective planning into leading actors in their industries. It is very important for companies to secure top rankings in SERPS so that they can give their online assets to maximum exposure and attract most potential online customers. It doesn’t matter whether you have a local sanitary business or a huge multinational company. It is inevitable to implement the best and the most relevant SEO strategies To optimally use your investment in online marketing.
Why is it important to bring your website to the head of Google search? More than 4 billion search queries are carried out every day on Google. We all use search engines to find quick and reliable solutions. It makes no sense to create a business website if it is not displayed on the first page of Google. Below you will find 4 of the most important SEO techniques to increase your ranking 2018 and beyond:
1. Voice Search
In 2017, an unprecedented growth of language search with the potential to be a large search medium. Many experts believe that the reason for the growth of language technology is the improved rate with which voice commands are recorded. When it comes to planning SEO strategies for the future, it is recommended to take into account factors that can affect the way search engines rate the locations. Language search is certainly one of the factors that can have a major impact on their online presence in the coming years.
In order to fix the continuous growth in the search for language, you must include new keyword phrases with a more natural and conversible tone. For example, the search printout “Restaurants in downtown Edmonton” will probably get more awareness if you are written in a style of conversation like “What is the best place for eating in downtown Edmonton”. Make the language search for an important component of your existing SEO efforts and use this interesting way to connect with potential customers and customers.
2. Link building
Link Building is not a new SEO strategy. However, it will continue to be an important ranking factor. Together with Rankbrain and content, Link Building was one of The top 3 ranking factors until now. Search engines show high quality links. If you are mentioned on authentic high -traffic websites in your industry, you definitely have a dramatic influence on your Google ranking. The more popular and more relevant a website, the more links from this website is important. For example, Wikipedia is a well -known platform with thousands of websites that link it to it. All you need are high quality content to produce backlinks that not only improve your credibility, but also increase your SEO results.
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3. User Experience (UX)
Search engines constantly improve their performance to achieve the best possible results. To achieve this, search engines prefer websites that offer incredible user experience and satisfactors. Smooth navigation, credible content, reaction -fast website design and implementable information are some of the factors that determine whether your website offers a good user experience or not. The combination of SEO and user experiences ensures more conversions and a competition priority.
There is a rather direct connection between User experience and high ranking. Search engines result in a considerable number of intuitions via a certain site through usage metrics, link patterns and machine learning. Search engines notice the popularity of a website and then interpret them as a signal for high quality. Building a great user experience is therefore the key to your SEO success in 2018.
4. Mobile-First Index
Google is constantly working to keep and reflect on the needs of its users. It is a fact that people excessively carry out a large part of their online activities. 3 out of 5 search queries are carried out on cell phones.
In mobile indexing, as the term already says, the mobile version of your website for Google is taken into account. If your website for mobile devices is completely optimized, you will be classified high on the desktop and your cell phone. Your SEO efforts do not provide the desired results if your website does not work well on cell phones. Therefore, create a reaction-fast site that cuts out well in the mobile phone index.
Your business website must understand and do justice to your audience’s needs in order to achieve good performance in terms of SEO and conversion. It is now clear that search engines are happy when your users are happy. The first of the users and their needs and the fulfillment of the right solutions with every step is the only way to survive constant algorithm improvements.
About range first
Reach First is an agency for digital marketing that offers companies in Edmonton and all of Canada results-oriented SEO expertise. Our focus is on developing sustainable SEO strategies and implementing them in order to achieve the desired results for our customers. You are welcome to discuss your project with one of our marketing directors.