In the hyper-competitive e-commerce industry, it is essential to withdraw and exceed the competition before it strikes it. One of the most critical online marketing tools for each company is a well-designed, user-oriented website. This is particularly important for e-commerce companies. Your e-commerce website is around the clock in the online shop where shops take place. It is therefore of essential importance for your success. With a few simple changes, you can drastically improve the performance of the website of your brand and maximize the conversion rate. Here is what you have to do:
1. Follow the best practices of the SEO
Search engine optimization determines the growth of your e-commerce business. From a technical point of view, SEO helps with the display of keywords, for which you want to manage to easily crawl the website and to establish authority through backlinks and content. Simply put, it helps your customers to find and buy their products. 43% E-commerce traffic comes from Google Search (organic). Here are some recommended SEO -Best practices to increase their sales:
- Use unique title days for product pages
- Optimize category pages with keywords
- Implement the Scheme -Markup to add rich snippets to Google’s extensive snippets
- Optimize the Permalink and structure product page
Related: The ultimate guide for SEO for e-commerce websites
2. Streamline checkout process
If you successfully pull yourself to your online shop in which you are interested in a purchase, it can be painful to give up your shopping carts. The average documented online shopping trolley 69.23%.
For the sake of simplicity, buy your customers online and want your checkout process as easy as possible. Websites that are difficult to navigate are witnesses high bounce rate. Therefore, remove all unnecessary steps and simplify the checkout process from start to finish to maximize online conversion. Your customers should be able to add the shopping cart with great ease.
3 .. offer personalized user experience
59% Online buyers believe that it is easier to find more interesting products in personalized online individual trading shops. People probably buy from a website that offers personalized recommendations. Give your users a personalized surface to increase the conversion. You can display personalized recommendations based on the interests of your user and previous product views. The application of a personalized approach for content, e -mail marketing and retargeting ads increases your digital marketing results.
4. Design a mobile experience experience
Simple, more intuitive shopping experiences make people more confident and more comfortable to use their mobile devices to make buying decisions. Creating a desktop-first experience for your e-commerce website can alienate more than half of your website. Mobile sales grow at an unprecedented price. If the user interface is not designed for the dominant devices or your website offers a bad mobile experience, you will lose more than half of your customers to your competitors. So Be accessible to mobile devices.
5. Remove distractions
If there is a user in the buying funnel, make sure that there is no distraction on his way. Adding product pages and social symbols in the funnel can strongly influence your conversion. It is recommended that customers share their shopping experience after checking out. You will probably lose business if buyers receive distracted content on social channels.
Key Takeaways
Regardless of how fascinating your e-commerce website is, if it does not meet customer expectations, you will lose sales. Your website is the best seller you can get. So set it through a thorough quality assurance process before going live. Here are some short tips that you can use to determine a solid online identity for your e-commerce business:
- Imagine your unique story to your users to stand out from the crowd
- Create instruction content in the form of instructions to explain your products in the form of videos
- During the cash register by displaying products that add the users selected by users
- Offer simple, quick and seamless user experience
About Us
Reach First is a leading online marketing agency in Edmonton in which we build successful e-commerce companies. From the development of the e-commerce website to guiding management, we offer companies in Edmonton and all Canada measurable digital marketing solutions with one hand. Brush our website to learn more about our services!