Social media networks have developed into some of the most critical internet platforms for companies. More than 2.5 billion People use social media, and this number will probably increase in 2019 and beyond. While the struggle for the attention of consumers becomes more intensive, successful brands know how important it is to have a solid presence in social media. If you are a company, you have the possibility that you are in any way in social media or in any form.
It is stupid to expect a lot from your social media efforts if you simply rely on hashtags or random links and shares. You must have a well thought-out and well-structured social media strategy that takes your followers and contributes to doing new business. Here are some tips to build a better social media presence for your company:
1. Set intelligent goals
Why did you primarily create social media profiles for your company? If you want to have an effective and objective website, set intelligent goals, measurable, accessible, specific, relevant and time. If you have a purpose or direction, you can create Relevant content and avoid posting aimlessly.
2. Check your current presence
The first step in the dramatic improvement of your social media strategy is to examine your current assets and your use. Reduce and sit down in your audience’s shoes. Analyze whether your social media presence is relevant for your brand goals or not. Show on networks where you get the most commitment and relevant traffic. You may find it right to give up some channels and concentrate where you get the more answer.
3. Be human
When it comes to digital marketing, everything you build on the Internet should have a strong personality. As a robot, the faceless company is a big mistake on social media. Make sure you follow a human approach to communicate with your audience on social media. Many companies crack jokes and love to speak to their followers at a more personal level. Show the human side of your brand to build relationships and not a list of followers.
Related: 5 social media trends to be seen in 2019
4. Use creative ways to delight your audience
It is useful to find exciting and creative ways to include your audience and at the same time remain relevant for your brand message. It is a good idea to have an editorial calendar that contains funny moments. For example, you can create an entertaining video during the week to give your social media users joy. Making more and more videos is a good way to strengthen yours Social media strategy.
5. Optimize your profiles
In contrast to SEO, optimizing social media is not a technical task. You can optimize your accounts via keywords and pictures. For example, you can use your Instagram biography to hear your brand’s voice. Similarly, you can optimize your Twitter profile with the right images and mentions to establish authority and to attract more followers.
Are you not sure where you start or don’t have the time to build or revive your social media presence? Set a result-controlled agency for digital marketing that understands how to build and implement intelligent social media strategies.
About range first
Reach First is an agency for digital marketing in Edmonton, in which we help companies through digital marketing to exploit their true potential. We specialize in social media management and additional digital marketing disciplines. Contact us for more information or plan free advice now!