With over 2 billion active monthly usersFacebook is undoubtedly the most popular social media marketing channel in which people from all over the world communicate, share and receive content. A company cannot have a free advertising platform better than Facebook that is easy to build followers, strengthen brand awareness and promote leads and sales.
Despite the unlimited possibilities and characteristics, companies have difficulty generating the desired commitment: likes, comments and shares from their social media posts. In order to achieve the maximum results from your Facebook page, you need to use tactics that not only improve commitment, but also drive leads and sales. The blog post offers some valuable tips for creating an appealing company -Facebook page that can receive the advantage of everything Facebook marketing has to offer.
1. focus on visual content
Things change quickly on the Internet. One thing that is attractive today will be outdated tomorrow. Therefore, you have to keep an eye on what works today and what doesn’t. Visual content has become a key component of successful online marketing campaigns. It’s more than 40 times They are shared in social media rather than text -based content. For this reason, you have to keep a visual presence through high -quality videos, pictures, GIFs, etc.
With Facebook, brands can add CTA to their pages due to the growing importance of video marketing “Watch the video”. Your Facebook page will not attract people if you do not offer video content and live streaming. People spend 3x more time with a live video As a video that no longer lives. When people scroll through their news feeds and automatically attract their attention. You can also find and share the best content from other sources in connection with your industry. Here is the reason why visual content is a social media secret weapon.
2. Select a cover and a recognizable profile picture
Your Business Facebook page must have a profile picture that is easy to recognize for your audience, for example your company logo. If your Facebook presence is not recognizable, the chances of being found and liked would be. It is your profile picture that is displayed in the search results.
A cover photo takes most of the square over the fold on your Facebook page. Make sure you choose a committed one. Relevant and high -quality image for this room. Read this Facebook title photo do and don’ts. Remember that Facebook changes its image dimensions again and again. Make sure that your cover and profile picture meets this requirement.
3. Add a CTA
Add CTA keys Like “Now” and “Registration”, companies enable the traffic to increase their Facebook pages to their websites. You can create your own CTA and direct traffic on your desired URL. So make sure that you have a relevant CTA button on your page. Findings help you to follow data on how many people click on it.
4. How often and when should post
Your Facebook content strategy should determine the frequency and time for your contributions. Authentic brands often post and take into account the importance of ideal timing. It is difficult for a visitor to trust a company that has not updated his site for months. To publish too often can also be disadvantageous. Therefore, plan your contributions depending on the preferences and interests of your audience. There are tools that can help you with post -planning. In addition, you can plan your contribution yourself with Facebook.
Related: The best time to post on Facebook, Twitter and Instagram
5. Add the section on the most important information
The section via section is a place where you can provide important details in some sentences about your organization. Add the most important information so that your audience can quickly understand why your site is important to you. Make sure you have included your website URL in this section.
6. Promote your site
As soon as your site is fully established and filled with appealing content, it is time to apply it. With Facebook you can create ads for your page based on your goals and targeted target groups. Ads are paid marketing activities. So make sure that you present your brand well and choose something that attracts people.
Related: Beginner guidelines for executing Facebook ads that convert
The measurement of the success of your Facebook marketing effort is essential because you can indicate your strengths and weaknesses. Facebook page knowledge It helps you to pursue your progress against various metrics. Finally, you should make it clear in the personality of your brand, as your contributions on Facebook would reflect the person of your company.
Use the power of social media effectively to engage your audience and improve the conversion. If you are not sure where to start, speak to one of our online marketing consultants to get a quick professional advice.
Reach First is a rapidly growing agency for digital marketing in Canada, in which we research, design and start conversion-based online marketing strategies for your company.