The target pages are one of the most important elements of lead generation. But they are only effective if you know what you should first put on a target page.
It is common to put more attention and resources into your main website and your product pages, but target pages are the most direct way to convert a higher percentage of visitors into leads.
In order to optimally use the strategy for generation and increase your conversion rate, you can set up a target page.
Target pages elements
A Great landing page Transform their visitors into leads.
The target pages, which are sometimes referred to as the lead capture page, contain a form for lead generation, which collects the contact information of visitors in exchange for something value such as an e-book, an offer or a discount.
The basic elements of a great target page are:
- A heading and (optional) signature
- A brief description of what is offered, which is offered
- At least one supporting picture or a short video
- The most important thing is that a form on the target page itself to record information. If you cannot insert a form on the target page for any reason, use a large CTA button to guide visitors to the next step.
- GDPR compliance and other legal requirements
- It is optional, but supportive instructions such as testimonials, customer logos or security ID cards can build up your credibility with new leads
- Optional AI chatbot
The difference between a target page and its main website is that your website does not have a single goal or Cata (call-to-action) for visitors. The goal of a target page is to tell your visitors exactly what to do and why you should do it.
You can create So many target pages As you want – offer a start for every campaign or you, for example. According to a survey of 2023, more than half of the marketers have between five and ten target pages on their websites.
HomePages are still an important element of a website, usually focus less on a specific task because they serve the masses. They are great for direct traffic, but if you can control how visitors arrive on your website, a target page is the best place to send it.
If you have a specific product or a certain campaign, create a Dedicated target page for that. You can control data traffic on this page via email marketing, social media and pay-per-click advertising (PPC).
If your messaging and the rest of the landing page functions are geared towards the goals of the visitor, you have a greater chance of converting visitors to leads. In a 2023 Drift Kings Media survey among 101 marketers, 10.9%say that their landing sites have a 20% or higher conversion rate average.
Are you wondering what it takes to get an outstanding landing page CON version rate? Take a look at the following tips to find out what should be provided on a target page to promote traffic and get leads.
What is on a target page: 10 tips and best practices
1. Never use your homepage as the target page.
It can be tempting to guide visitors to their website homepage just because they are not sure what they should put on a target page.
However, if you carry out a campaign for a specific product or offer, you need a dedicated target page.
As mentioned above, homepages usually have too much news, so that visitors feel lost. I would also recommend not using a product page of the main page.
Even if your homepage and the underside are fantastic, a special target page works better when it comes to converting visitors into leads because they concentrate on a task.
In addition, you do not need experienced design skills to create target pages. You can use A Landing Page Builder In this way, you can seamlessly create a target page that corresponds to your website and the offer.
In our survey, our survey showed that 43.6% of the marketers use prefabricated CMS issues and templates to create their target pages.
Start with the free landing page builder from Drift Kings Media
2. Follow the standard structure.
Your heading should benefit in order to tell people immediately what is for them. Keep it briefly as you communicate your offer clearly. You can enter into more detail with a short description.
The description should emphasize the benefits in the heading and give some other reasons why visitors should convert. Writing a convincing copy that users includes can sometimes be a challenge. But do not let this part slow in the Landing Page process.
Instead, consider a AI tool like lifting spots Campaign assistant. With the tool you can generate a copy of your target page in a matter of seconds. You just have to refine it so that it is in your branded voice.
Speaking of KI: If you have a KI chat bot, you should use it on product target pages. Here is an example of the hubspot target page for the landing page builder (let’s say this 10 times fast):
After all, they don’t skip the graphics.
Of the marketers surveyed, 38.6% say that video is the target side element that the conversion rate has the most positive, while 35.6% say that images or graphics do this.
In both cases, Landing Page visuals are clearly effective. So take the time for the development of pictures and videos for your target side campaigns.
3. Remove the additional navigation.
A target page is used solely for a purpose and a purpose – to encourage a visitor to take a certain measure.
To concentrate the visitors on the content and message of your target page, remove the main navigation of the website from the page so that you do not take off the page.
We carried out an A/B test for paid advertisers and found that removal of the main navigation increased our CVR by 11%. Rebecca Hinton, Cro -Strategin here at Drift Kings Media, says: “If you (paid advertising visitors) send them to a website with full navigation, you may be distracted. Maybe they just wanted (wanted the eBook). “Drift Kings Mediater Curt del Principe spoke to Hinton and has the whole story and everything you need to carry out your own A/B test.
You should also be aware of the navigation because it refers to the lead generation on your target side. If you have a form, keep your questions about a minimum. Of the marketers we surveyed, 30.7% indicate that four are the ideal number of questions that need to be asked on one side of the country.
Do you have to add a form to your target page? You can simply put together a form with Drift Kings Media’s Free Form Builder Tool.
In the following target page, with Technology Review, the form contains seven fields to fill, one of which is optional.
The rest of the page is uncomplicated, offers clear navigation and describes exactly what you get after submitting the form.
4. Keep the goal simple and uncomplicated.
Don’t put too much information on your landing pages. Make it clear What is the page about And What the visitor should do.
Limit the amount of copies, images, media and links only to what is necessary and organize your content in a suitable structure, so that objects are logical order. It is particularly important that the CTA is as crystal clear as possible for the visitor.
Let’s take a look at an example of Drift Kings Media. This target page is designed in such a way that you promote a free guide to optimize targets for lead generation.
The design is simple – as soon as a visitor ends up on the page, you are greeted with the most important elements:
- A heading
- Short description
- CTA key
- Image or video
The heading and description are clear and let the visitors know exactly what the offer is and why they need it. The CTA key is also uncomplicated, which is another best practice for target pages.
Are you looking for more inspiration for your target page? Take a look at these examples of outstanding target groups.
If you think about your CTA button, avoid the word “send” – it is vague and does not let the user know exactly what he submits his information for. Always use a language that indicates what you receive in return.
For example “Download now”, “get your free rating” or “step on our mailing list at”.
5. Adjust the content to the previous source of a visitor.
Regardless of whether a visitor comes from a PPC ad, an e -mail or another source from another source, make sure that the messaging matches the entire conversion path.
If your PPC display is: “Download our Marketing -e -Book”, your target page should say exactly the same thing -or be similar that users know that they are in the right place.
If your messaging contains a separation, visitors have the feeling that they are in the wrong place and are likely to press the “Back” button.
6. Reduce friction.
The friction is caused by objects (or missing objects) on one side that prevents a visitor from taking measures. This can include the provision of too much information (adding complexity), animation, distracting, lacking a lack of customer -specific evidence or security, etc.
Let your visitors be sure to provide your information. To reduce the friction, just keep the page.
Add your most important elements such as the main message, your offer and the form for the lead generation at the beginning of the page.
Save the more detailed description, testimonials and FAQs for later on the page if the visitor scrolls down.
Do not require visitors to read too much and do not present internal links that lead you away from the target page.
Add social seizures such as customer statements, number of downloads or sales (to accept acceptance of others) or safety badge (if you have to do with sensitive data such as credit card information).
And as mentioned above, make sure that messaging agreements matched throughout the conversion path.
7. Concentrate on value.
What you specify on a target page is just as important as the target page for which you are at all.
While Landing -Page campaigns should often be used in their strategy for generation, they should be deliberately about what they offer.
The offer must be valuable for the exchange for your information, and it must be something that you cannot get anywhere else.
Here are some examples of what and what is not worth:
- Not Create a target page to download a fact sheet (never put it behind a form).
- Do Create a target page for a valuable white paper.
- Not Use a target page to contact us.
- Do Use a valuable guide, a free attempt, demonstration or evaluation. If you offer something of value, you can generate more leads so that you can use them over time until you are ready to buy.
8. Just ask what you need.
When it comes to leading forms, there is no magical answer to the number of form fields that should be necessary.
But here is a simple rule of thumb: just ask what you or your sales team Really needs. If you don’t need your hair color, don’t ask about it. Try to stay away from sensitive or confidential information.
With regard to the contact information, the name and the E -Mail address is sufficient, depending on your generation of leads. The forms of Drift Kings Media (below) Questions about information based on whether they are already in our CRM. In this way you do not have to enter any information that we already have.
If you want to ask more, 25.7% of the marketers agree in our survey that a telephone number according to name and e -mail is the next important thing that you can request on a target page.
9. Create many targets.
Each new campaign or offer needs a target page. The more landing pages you have, the more ways to convert traffic to leads.
And since these goals are not directly linked to the navigation of your website, you don’t have to worry about transferring your website or distracting visitors who casually search for your company side.
According to our 2023 survey, a majority of the marketers (37.6%) have five or fewer target pages on their websites. However, 6.9% of the marketers have over 26 target pages on their websites.
There is no magical number, but you can create as many destinations as you have offers.
10. Make your landing pages together.
This is optional, but it is another great way to drive more visitors on your finish pages.
Add social media -sharing links or a social sharing widget to your target pages so that visitors can easily share this content with their own personal networks and drive the possibilities for conversion of leads.
If you work with another company with an offer -let’s say an E -Book -make a plan for both teams to distribute the target page on your channels. The more reporting you can get, the higher the likelihood of visitors you have.
Rate your target pages and use these best practices as a checklist to set up the perfect page.
Effective target pages transform your website into a machine machine. And don’t forget to test your targets to see which are best suited for you.
Create great target pages
There are really only a few essential elements that you should record on your finish pages – this is not the time for maximalism. Use these tips to create target pages for your products or offers and watch how your conversions grow.
Note from the publisher: This post was originally published in March 2013 and updated for completeness.