With half of the world’s population using social media, it is now impossible to find a brand or company that does not use the internet for marketing purposes. Businesses and their digital marketing agency use social platforms to reach their target audiences and plant lead generation in their minds that eventually leads to brand loyalty. Additionally, there are several messages you can collect by using social media as a marketing strategy.
You may also like to read: Why is social media important for small business owners?
However, diving deep into and navigating the world of social media can be overwhelming. That’s exactly why we’re sharing our magical social media strategies to help you identify your social goals, optimize your marketing strategy, and engage your audience.
Set your goals
Your first place to start is to figure out what your goals are. What do you want to get out of your social media? Each of your social media goals should be SMART and aligned with your overall business and marketing goals.
Common social media goals include:
- Generating leads and sales.
- Increase your follower count
- Increase your account reach
- Improve your social media engagement
- Expand your brand audience
- Increasing traffic to your website or a specific part of your website.
- Define your target group
Once you’ve established your social media goals, it’s time to sort and identify your target audience. Knowing your audience will help you find what they are looking for and what they want to see in your feed.
Why choose a target group? There are 33.3 million Social media users in Canada with an annual growth of 86%. Targeting all of them will do no good and will only result in you getting lost in a sea of other interesting and relevant posts. Therefore, target people who actually want to see your services, posts and content. Otherwise, you will receive more social media messages reported as spam instead of service requests and leads.
Key points to know about your audience include:
- Old
- Location
- interest
- Trends they follow
Choose your social media platform
Once you have a clear picture of your target audience, you will have a better idea of which platforms you should use to reach them. For example, if your company is a B2B company and you want to target your potential customers on Facebook. Think about whether you want to engage in advertising and business-related content after your work hours. Unless! Then LinkedIn is certainly a better platform for advertising a B2B company.
Find out about your competitors
Focusing only on your social media engagement and not paying attention to what’s happening around you is not a wise strategy. It is important to test the water before swimming.
Therefore, a competitive analysis is a crucial part of your social media strategy. Chances are, your competitors are already where you want to be. So take a look and note the points where you can improve.
However, make a list of the competitors you want to compete with. It should be a mix of companies larger and smaller than your company. After that, keep in mind the following things;
- What content do they share?
- How often do they post?
- How often do they interact with their audience?
- What times or days do they post?
- Which industry hashtags do they use most often?
- Analyze the performance of each post under the target hashtag.
- What means do they use to engage and engage with their followers?
Conducting a competitive analysis will help you understand industry trends, what they do well and how you can learn from their mistakes.
About Reach First
Reach First is the light at the end of the tunnel for anyone struggling with their digital marketing strategies. We provide unrivaled SEO services, social media engagement and other digital marketing benefits throughout Edmonton and surrounding areas. Our experienced team of professionals meticulously masters every aspect of digital marketing and creates an unwavering online presence for your brand. Contact us today to find out more.