Small business owners often question the value and the time and effort required to maintain a business blog. All of your concerns are valid in their own right, but blogging is proven to be very important in improving the brand presence of both small and large businesses. It’s an easy and affordable way to improve your inbound marketing strategies and plans. Blogging drives more traffic, increases your online reach and attracts more potential customers.
Blogging certainly lives up to the hype, as shown by statistics that companies that run a blog receive 67% more leads compared to companies without a blog. Furthermore, blogging is this third most common content marketing strategy for e-books and videos.
This blog post explains some of the benefits small businesses can achieve by simply blogging and posting regularly.
Increases search engine optimization
Search engines love to provide new and fresh content to searchers. Nothing beats blogging when it comes to providing new content on a regular basis. By publishing blogs frequently, you provide Google and other search engines with new indexes to work with. This in turn gives you the opportunity to include all your target keywords and increase your search engine visibility.
Additionally, you can reap the benefits of backlinks because search engines view backlinks as confirmation of your website’s credibility.
Develop relationships with customers
Blogging is a great way to engage with your website visitors. You can do this by asking specific questions at the end of your blog post or simply leaving a comments and feedback section open.
You can reply to your customers’ comments to get the conversation going. By reviewing and responding to comments, you build a relationship with your audience, gain trust, and gain valuable insight into what your audience is looking for.
Establish your company as an industry leader
No matter how small your business is, you can create influence and trust in your industry by regularly providing valuable information on your blog. Over time, your blog will become the ultimate go-to place for customers when they need credible information. This can ultimately lead to higher conversions and better business profits. This strategy is beneficial for small businesses that want to compete with the big fish in the market.
If you are busy with other business activities and find it difficult to work on a blog, SEO service providers like Reach First can help you do this work on your behalf.
Connect people with your brand
Blog posts allow you to show a personal side of your business, which is not possible with other inbound marketing activities. Blogging helps you develop your company’s corporate standard, vision, mission and brand.
Generate leads
You can use your blog to receive emails from interested leads by inviting them to subscribe to your blog. Later, you can use these emails for marketing purposes and increase your contact points.
When someone subscribes to your blog, they not only receive notifications about your new blog updates, but also open the window for email marketing, newsletter delivery, special promotional offers, and more. The more often you engage with your leads, the greater the chances of converting them into your customers.
Offer your readers added value
Your company blog is the best way to create value for your visitors. Publish content that provides information on a specific topic or tips that can make their life easier. Your leads are more interested in practical information, tips and benefits than direct advertising. Of course, your products and services will be part of your blog content, but be sure to market them subtly by making them part of solutions.
By providing valuable content for free, you develop the loyalty of your potential customers who will choose you over your competitors whenever they need a related product or service.
About Us
In the world of digital businesses, Reach First offers you high-quality digital marketing services. As a reputable SEO agency in Edmonton, we offer you the opportunity to stand out from your competitors so that your business not only performs well but also grows. Contact us today to increase your digital performance and ultimately generate more profits.