Marketing technologies continue to evolve, as do your customers’ preferences. When it comes to content marketing strategies for small businesses, it’s important to stay on top of trends. If you want your content to make an impact and drive results in the form of leads and sales, be sure to incorporate innovation into your overall content marketing strategy.
The digital world is a noisy world where it is difficult to capture consumers’ attention. As a small business owner, the success of your overall digital marketing efforts largely depends on the way you create and market your content. You can use content marketing as a powerful and effective tool to beat your competitors and inspire your audience.
Before developing a content marketing strategy for your business in 2020, evaluate your existing content creation and marketing strategies. Moving forward, your focus should be on building healthy connections between your brand and your audience. Here are 5 of the most powerful content marketing trends that will help your business grow in 2020:
1. Optimize content for voice search
If you haven’t integrated voice search into your marketing campaigns yet, you’re missing out on important opportunities. Today, people are increasingly using voice features to search for solutions online. With the unprecedented popularity of devices like Amazon Alexa and Google Home, as well as apps like Apple’s Siri, voice search will continue to evolve and become the new normal. Accordingly ComScoreBy 2020, 50% of all searches will be voice searches.
If you don’t want to lose 50% of potential customers in 2020, you should definitely start optimizing your content for voice search. This is the only way voice assistants can recommend your content.
Related: 15 Top Tips to Optimize Your Content for the Voice Search Revolution
2. Detailed content
With the growing demand for valuable, in-depth content, companies are moving away from superficial content and creating long-form content to solve users’ real-time problems. Search engines rank long content higher in the SERPs. Whatever your strategy regarding content length, you should aim to help readers, not just try to trick the search engines.
In a competitive environment, small businesses need to choose their keywords and content topics carefully. It may not be a good idea to target highly competitive keywords when starting out, as you won’t be able to outsmart established companies in your industry. Therefore, be sure to consider keyword difficulty before entering targeted search terms.
3. Efficient content creation process
Large companies tend to invest heavily in marketing because they can afford it. Despite limited marketing budgets, small businesses should consider investing in the content creation process to make it more efficient and results-oriented.
Running a business, whether small or large, is a hectic task. You won’t have enough time to create, optimize, or market your content on your own. So, don’t hesitate to hire a content marketing agency that will handle your content marketing efforts professionally and efficiently. It makes perfect sense for your small business Invest in creating valuable content This will delight both readers and search engines.
4. Blogging
Blogging has been a leading content marketing trend for small businesses for several years. It’s not about filling your website with boring, meaningless blog posts. You need to add interactive elements like images, videos, infographics, etc. to your blog posts. While text is important for describing many topics, adding visual content will make your blog posts more engaging and effective.
5. Relevant content
Relevance is one of the most important parts of a successful content marketing campaign. Your business needs original and relevant content to make its mark on the internet. So always create relevant and unique content that aims to help your audience. If you feel your existing web copy doesn’t reflect your message, recreate it to make it more relevant and converting.
The year 2020 is just around the corner. Give your content marketing strategy a fresh start with new trends and technologies. If you’re not sure where to start, contact a digital marketing agency that specializes in content and other aspects of online marketing.
About Reach First
At Reach First, we offer specialized and innovative online marketing services that include content, web development, branding, social media management and design. Please feel free to arrange a free consultation to find out how our services can benefit your company!