Instagram is becoming a central social media platform for marketing. Many consumers and advertisers are now using Instagram to market their brands. According to various statistics more than 60 million photos are published on this platform every day.
The Instagram market is highly competitive. Developing a good Instagram marketing strategy can be difficult, and it can be significantly more difficult if you’re new to the marketing world and don’t know how Instagram works.
With the right marketing strategy, you can build an influential brand. This blog post highlights and mentions some of the Instagram marketing strategies that actually work.
Switch to a business account
The first step to an effective Instagram marketing strategy is to convert your current account into a business account. You can do this by going to your “Settings” and selecting “Switch to Professional Profile” under the “Account” option.
A business account offers advantages. You can add links to your website or a call-to-action button to your profile that will help you connect with your customers immediately.
Additionally, with a business account, you can post Insta ads and check the impression rate and reach of your posts for each day.
Define your goals
This will help you define your daily marketing tasks. Marketing can have a different purpose for everyone; You need to define your goals for which you will use your Instagram.
These purposes may include:
- Improving online presence
- Create brand awareness
- Work as an influencer
- Get new leads
- Sell products
You can also combine these goals, but you are less likely to achieve the results you want if you don’t know your goals.
Focus on your page’s impression rate
Your page is the first thing people notice when they visit your Instagram profile. Communicate what you do and why you are on Instagram. Have a good profile picture, bio and a link to your website. For most brands, it’s best if your logo is your Instagram profile picture.
An Instagram bio can be a maximum of 150 characters long. Make sure you use these characters in an impactful way to get people to follow your brand. Users will see these things first to get a better idea of your brand. Focus on your recent posts and keep the details short, concise and professional.
Use Instagram’s free tools
Instagram has free tools that give you insights and analytics for your posts. Use these tools to calculate your Instagram engagement rate. Instagram’s Insight tool categorizes data by age, gender, location and most active hours. You can use this information and publish your next post accordingly to increase your engagement. The Instagram tool is not generalized, but it does provide insights into every post on your page.
You can also use other effective remedies Instagram tools by third parties to improve the performance of your account.
Post daily on Instagram
If you choose not to post to your page daily, you won’t get the user engagement you want. Ideally, you should post at least once a day to stay active. If you want to share more content, you can post it to your Instagram story. It is recommended to post 1.5 times per day. That’s up to 10-11 posts per week.
Write compelling captions
Instagram is not just about visuals. You also need to write great subtitles to keep your users engaged with your content. The length of an Instagram caption is 2,200 characters and only the first two lines appear in the feed without having to tap additional lines. Therefore, you must provide the most important information in the first two lines. Your caption should be informative, entertaining, and relevant to your brand.
Final thoughts
Instagram dominates social media and offers free tools. Keeping an eye on the latest trends in Instagram marketing will improve your brand’s exposure. Contact us today for more information about Instagram marketing strategies.