The last decade has experienced some radical changes and improvements in online marketing technologies and techniques. Artificial intelligence, visual marketing, digital advertising and mobile marketing are some of the elements that continue to dominate online marketing in 2017. However, it is important to understand before you plan your budget and marketing strategy for the coming year, which online marketing trends will remain relevant and profitable in 2018.
Modern marketing drives brands to adapt to survive changes and accelerate growth. In their approach, marketers must be agile in order to enable constantly developing trends. With so many interactive marketing platforms and techniques, there have never been a more exciting time for companies with enormous opportunities to connect with their audience. However, success is always about understanding the technologies and platforms that are best suited for your company.
To plan a first-class online marketing strategy for your company in 2018, take the following trends into account and integrate them into your planning process.
Visual content
The growing importance of Visuals suggests that marketers have clearly recognized that the business content is not useful if it is not maintained by humans. For this reason, visual marketing is and will become a critical instrument for companies and marketers to attract the attention of their customers. Content with interactive and visual elements means that people take favorable measures in terms of parts and likes. Take a look at the following statistics:
- 41.5% of marketers said that infographics had the greatest commitment
- Using a video on a target page increased the conversion 86%
- 60% from marketers said visual content is an essential part of their marketing strategy for 2017
- See Facebook posts with pictures 2.3x More commitment than that without pictures.
As a company, you should understand what motivates your audience to watch video content on your devices. Creativity and brilliant ideas are certainly important components of an effective visual capital state. To stay relevant and successful in 2018, do it visual content An essential part of your online marketing activities.
Personalized customer experience
The lack of personalization was one of the leading factors that influence the brand experience. 74% People are frustrated with websites when content is displayed that have nothing to do with their interests. Personalized customer experience can help companies increase sales and loyalty. Futuristic online marketing strategies attach great importance to offering every targeted individual a relevant and unique experience.
The use of Artificial intelligence (AI) Technologies has enabled marketers to offer every customer an individual experience. One way to ensure a personalized experience for every customer is to create a dynamic website and use an intelligent automation tool that delivers customer-oriented content.
The use of chatbots
It is found that people prefer a company that responds to their questions around the clock. Provision A Chatbot is an incredible communication solution with which you can react to your customers around the clock. Marketing experts have repeatedly emphasized the need for companies to use chatbots to facilitate customer service. Before your company will enter in 2018, you will find out how you want to create and provide chatbots on your website. If you are an essential instrument in modern inbound marketing campaigns, the use of chatbot offers you a clear advantage over your competitors.
Machine learning
Mechanical learning increases because new algorithms and tools are introduced. It is believed that machine learning is further expanded in terms of accessibility and applicability. Highly developed data analysis tools develop rapidly. The scope of machine learning is no longer limited to large organizations. Companies of all sizes can use the potential of data -controlled revolution well. Machine learning can be of great importance to optimize content, PPC campaigns, SEO and link building. However, in order to fully adapt and accept new marketing technologies, you must ensure that your website is reaction quickly and optimized for the search.
Corporate blogging
Blogging of companies that are an effective platform for communication with customers has developed as an essential part of online marketing activities. It is an incredible way to generate organic traffic and incoming links for your company. According to the positive effects of maintaining a company blog, companies are increasingly focusing on raising their audience Best corporate blogging practices.
Micromoments
It is expected that the most successful brands will be those who would expect quickly and correctly and mend micromoments. Providing the right information at the right time was a key to success. In 2018, microm moments are expected. Your brand definitely needs a reaction -fast website that can offer immediate and suitable information.
If you offer a web experience that really and sufficiently understands your audience’s needs and interests, it will be easy for you to increase the number of loyal customers nearby. It is time to plan the future and use techniques that will affect their online marketing success in 2018.
About range first
Reach First is an agency for digital marketing that offers first-class branding, web development, paid advertising, social media marketing and SEO services in Canada. We design and implement future online marketing strategies for companies. Our marketing experts offer proven specialist knowledge to create agile marketing solutions for their unique industry. Plan your free advice to see how we can help your company to prepare for 2018.