No customer base of two companies are the same. So there is no uniform formula to design an optimal website, create the most tempting copy or create the most effective product. A/B test tools are useful here.
The right tools will help you test and optimize your website or app design, copy, product and – above all – to an experience that is tailored to customer needs.
Read on to discover High quality A/B test tools This helps you to discover the unique preferences of your customers.
Table of contents
What is a great A/B test tool?
As you will see in my list of top tools, you can explore a lot of functions to carry out your ideal tests. But what is really important in an A/B test tool? You should take the following into account.
- A/B tests. The tool should offer as a baseline A/B tests. Some have additional functions. So think about what else is offered if you are looking for a more integrative tool.
- Required skills. Some tools require technical knowledge to create and start tests, while others have user -friendly builders for every ability. Some offer both, but make sure that your tool does not overwhelm your current skills.
- Segmentation skills. Your A/B test tool should offer segmentation and targeting skills to target your preferred public groups.
- Statistical analysis and reporting. Statistical significance Power or breaks your test results. The tool should be the importance of their results based on common modeling techniques such as the calculation Frequentist or Bayes’ approaches. You should also receive other metrics such as Return on Investment (ROI) and Conversion Rate Optimization (CRO).
- Test options. You want the tool to offer client or server page tests depending on your requirements.
- If you carry out more complex tests and make code -based changes, you want the tool to be supported Server -side tests.
- If you carry out fewer complex tests for something like page layout, you would like to Customer tests.
In addition, all tests should be “flicker -free”, which means that the loading time does not give a delay in the experience of its visitors on site. Testing should be seamless and continuous as soon as they are used and executed.
How to select the correct A/B test tool for you
After we have determined the basics, which test tool is best for your requirements? I have considered my process for buying and using A/B test tools. I am looking for the following.
1. First you know what you want.
It seems to be uncomplicated, but I saw how teams with their A/B test platform bought too little or too much because they had unclear goals and expectations.
You do not have to know every detail (therefore explore tools), but a general instruction guide for expectations helps you to have productive sales talks.
2. Find tools that can easily be demonstrated or activate a free trial version.
There is nothing better than getting into the tool yourself and seeing what it can do before you sign it to your tech stack.
Personally, I like a self -guided demo or a free test access to platform functions. The marketer in me appreciates a company’s wish to transform the demo process into a qualified lead for the sales pipeline. But I found that more obstacles for that actually To The product often leads to more demanding implementation and user experiences.
3. Search for transparent pricing models.
In the same way as free attempts, I am looking for clear pricing as an indicator of the general usability of a tool.
I totally appreciate how variable A/B test prices with different functions and users can count, but I would like to get the approval of my boss quickly for the budget.
I can’t waste time to go through the entire sales process to determine that I need the money 10 times. In addition, generative AI searches can provide price estimates based on the experiences of other users if a provider is not willing to provide range. Why hide your price?
4. Make a simple integration of Tech Stack.
Ideally, every new tool should make your marketing life easier. Price is certainly a driver when choosing your tool, but do not skip the integration controls with the other tools that you run.
I would say it is usually a few more dollars to buy a tool that is easily installed in everything you are already spending money on.
Check tools such as your content management system (CMS), Customer Relationship Management Tool (CRM) and Marketing tactics tools (e.g. e -Mail- or Social -Media planning). Providers should deal with integration functions in advance.
5. Make sure that the user interface is friendly to you.
You can often find advice on choosing software with “user -friendly user interfaces”. But what Is Easy to use? This answer depends heavily on your knowledge of A/B tests, on the functions you need and the possibilities for providing tests and collecting data.
Heavy users may prefer a more busy, data -filled user interface. Beginners could search for simplicity. I usually avoid UIS, which are overcrowded or do not demonstrate hierarchical thinking (i.e. why did the provider hide the test result under another menu?).
Know your needs and let them define the correct user interface for you.
6. Search for a deep control of the audience.
The audience are complex units. Demography, psychography, geography and behavior can all lead to effective A/B tests.
While every tool should offer target group destinations and segmentation, spend more time to examine tools with which you offer more control over your test variables. You can finish your tests finely and receive results for your audience hyper-targeted.
7. Confirm that the tool has efficient test methods.
The time is precious and its bosses will be very I endeavor to quickly achieve results from A/B tests. Of course, this wish will compete with the need for time, to generate statistically significant data and useful knowledge.
The best tools will help you meet these requirements. Options such as multivariate tests go beyond the conventional A/B split test, whereby several variable combinations for increased results are executed. And fast iteration functions help you to carry out a number of high -quality tests to get good data faster.
8. Check whether it has reliable performance and term metrics.
Your A/B test tool should work.
If your tool crashes, you will miss valuable time and data acquisition options. A/B experiments should run as continuously as possible so that they achieve significant and applicable results.
Ask your providers about time/downtime data in the past 12 months. Aim at a running time of or over 99.9%.
9. Prioritize the simple cooperation and management of teams.
Even if you are a marketing team of one, someone else wants to access your A/B test tool in your company. If you manage a larger team, you will probably delegate test tasks.
Your tool should make this team management process easier. Ideally, a tool that grants different authorization levels helps to limit the unwanted tinkering and at the same time to get people you need to gain access to critical data and insights.
10. Search for simple and comprehensive support functions.
A/B tests introduce a lot of potential striking points and frustrations. Integration of code snippets into your website, the exact monitoring of your data, a lot of on-page combinations-a lot can break.
Can you easily reach your seller if things break? Do you offer live support? Do you offer a comprehensive base of knowledge or forum where you can get yourself if necessary? Don’t wait until you have difficulty examining support options.
Look at these points when we go through the best A/B test platforms and your skills below.
9 Best A/B test tools for your marketing teams
- Drift Kings Media’s A/B test kit
- Convert
- Zoho Pagessense
- Omniconvert
- VWO
- Delicious
- Adobe destination
- Crazy egg
- Cameleoon
1. Drift Kings Media’s A/B test kit (Equipped tool)
Don’t you know where to start with A/B tests? This tool can be exactly what you need.
The A/B-Test tracking template from HUBSPOT is required for instructions and inspiration in a user-friendly table-noisy complex code changes or calculations. And there is a statistical significance calculator to understand whether their tests were victories, losses or not conclusive.
It is ideal for companies that are just starting with A/B tests or for companies that have to pursue their existing tests.
Price: Free
2. Convert
Convertiz helps you to design A/B tests to learn the most about your audience and maximize conversions.
If you are new to A/B tests or carry out smaller tests, convertizs should be at the top of your list. The tool has an incredibly simple setup process: Insert your URL, insert a few goals, insert a code snippet and start testing. I was in operation in about five minutes. And I did all of this as part of a free test version (I enjoyed it not to share my credit card number).
An outstanding function is the convertiz library with proposed tactics and plugins. The tool has around 250 tactics invited to his editor. If you set up your A/B tests, you can include proposed tactics directly on your pages.
Some simply suggest changes (e.g. add a testimonial), while other copies or layout intelligently adapt. For example the Dynamic text Smartplugin ™ Automatically adapts the site copy based on the text used in the PPC display, which a user clicked to reach it. Branding remains consistent and reduces the bounce rates so that you get better user data.
Convertiz runs at the lower end of the price range, and sometimes you get what you pay for. Live support can access more difficult, although the company maintains a healthy knowledge base for self-service needs.
My most important snack bars: Overall, converters offers a number of useful, easily understandable and affordable options for those who are new to A/B test tools to start them quickly.
Price: The soloplan starts at 59 $ 5,000 for 20,000 monthly visitors on the website. You get a small discount if you pay every year. The team option is for company users and scale prices based on the expected monthly visitors. The free trial version is 14 days and does not require a credit card to register.
Selection criteria:
- A/B test to compare the performance of two versions of one page.
- Smarteditor simply makes it easier to create experiments without coding.
- Personalize your test audience through segments and important behavior.
- Incoming reports on the conversion rate and the ROI, and the hybrid statistics engine uses frequentist and Bayes’ statistics to calculate the significance of their results.
- Due to the flash mode, flickering during the customer side test.
- Integrations available.
3. Zoho Pagessense
Zoho Pagessense offers an affordable solution to get to know the behavior and preferences of your website visitors so that you can build up personalized experiences.
Pagese is another great option for companies that carry out smaller A/B tests. You will receive a lot of user -friendly functions that take a few minutes to prepare. Call a simple free test process – I got into the system and made my test parameters in a very short time.
I like Pagesese’s tests assistant. It is easy to move the path from the side editor through target setting and target group and test configuration. It is a clean appearance and a simple user interface, while they still enable incoming adjustments for electricity users.
Pagese also offers an integrated forecast tool with which the conversion rate trends are valued for each of their variations. You can change and update your website before the tests are completed and at the same time keep a high level of trust in the results of the tests. For time -saving marketers, it is nice to show movements earlier in the test process.
My most important snack bars: Like convertizen, functionality and customer care support limits the lower price. And your starting price scales quickly while you grow, so carefully monitor your user. But at this price, Zoho makes sense …
Price: For 10,000 monthly website visitors, you pay 20 US dollars per month or can purchase the annual plan for $ 144. The price scale, depending on the number of expected visitors and features.
Selection criteria:
- A/B and shared URL tests.
- Edit the cell phone, desktop and tablet versions of your website with a user-friendly visual editor.
- Choose from the preset target group segments or adapt your own to the goal of the audience and learn what works best for certain visitors.
- Detailed reporting leads you through the test performance and the automatic calculator – signifricate using frequency or Bayes’ statistics.
- Asynchronous code snippet for flicker-free client-free experiments and server-side tests are also available.
- Third party Integrations available.
4. Omniconvert
Omniconvert is a CRO platform with an A/B test tool for executing tests on desktop, mobile radio and tablet. It is best for E -Commerce companies.
If you run an E -Commerce platform, Omniconvert Explore is specially tailored for you. If you start your free trial version, your options for “my type of website” E -Commerce, lead gen or publishing are. I like how Omniconvert his audience knows and focuses on E -Commerce.
As soon as you divide on the platform, you can climb into A/B tests and set up tests immediately. I would not recommend this tool for newer users. You need to know a little about the test design to pick it up.
My most important snack bars: If you can endure a learning curve, this tool offers a comprehensive collection of A/B testing resources for small and large teams alike. In addition, the company’s customer service is particularly available High notes of G2 users – A selection criterion that you don’t want to skip.
Price: You will find A/B test tools contained in Omniconvert Explore. For 50,000 monthly users tested, $ 273 per month is charged (i.e. when registering $ 3,276) or $ 390/month if you pay one month to month.
Selection criteria:
- Perform A/B tests to see how Site visitors interact with various elements of your website on the devices that your audience uses.
- Simply create and change your tests with your preferred coding language or use a visual editor to create tests without developers.
- Choose 40 preset segmentations (e.g. traffic source or geolocalization) to target your preferred segments.
- Find out the statistical relevance of your tests with frequent artist or Bayes’ statistics.
- Customer tests.
- Integrate your preferred tools.
At this point in our A/B test trip, I started with sales-managed and “free trial versions” who wanted credit card numbers or telephone numbers for sales calls.
Here, too, I appreciate the decisions of companies to take these routes – it is a very competitive market, as this list of top tools shows. The following reviews come from previous personal experiences, reviews of third -party providers and content provided by providers.
5. VWO
VWO is an A/B test and conversion rate -optimization tool for company brands.
I have heard good things about VWO tests (which offers specific A/B test tool VWO). And it receives relatively high notes G2 of over 750 usersA strong sample population.
As a tool for companies, VWO tests offers a wide range of the best A/B testing resources for large monthly user counts and many tests.
With a view to the platform itself, VWO tests offers a clean dashboard and an easy-to-follow wizard to create and carry out tests. The tool also receives praise for its powerful integrations with which you can press data into your external tools, connect your platforms and optimize your processes.
Users also appreciate how quickly they can set up VWO tests and how much customer support they receive.
My most important snack bars: VWO tests are intended for company users. It may be too much performance for smaller teams or companies, not ready for strong tests. For those who are ready and able to commit the money and resources, however, this tool gives them a lot to work.
Price: To experiment freely. You can buy VWO tools individually and your price depends on the number of monthly users tested. For tests from desktop monitoring, the plans begin at 393 USD/month, which are charged annually (or $ 4,716 when registering).
Selection criteria:
- Create and carry out several A/B, multivariate and parts of URL tests at the same time and automatically carry out data traffic to the best possible variations.
- Intuitive point-and-click visual editor is a code editor available for more complex changes and tests.
- Import public segments from your third-party tools or use predefined segments to carry out your tests.
- Smart States offers incoming reporting on the results of your tests (such as the conversion rate), and the statistical analysis of Bayesian helps you to understand the meaning of your results.
- Flicker-free client-side tests with asynchronous loading and server-side tests that are offered with VWO Fullstack.
- Integrations Available for your preferred Tech stack.
6. Delicious
The conversion rate -optimization software from AB TASTY helps your teams, A/B tests, split tests, multivariate tests and funnel tests.
From Tasty it is what A/B-Test implementation should look like at the company level. The company’s platform is extensive and offers you a lot of control over your tests. For example, you can set goals for your experiments so that your data reports help you to focus on the exact conclusions you are looking for.
The company recently published its recent “Emotionsai” Resource that includes emotional data in test scenarios.
The tool essentially analyzes which emotions cause users to act (e.g. quality, security, comfort, community) and addresses these findings to their tests. It is an interesting AI application; I will be curious that it is developing.
One of the greatest challenges G2 user Marked was from Tasty’s learning curve. While the tool does not offer any options for no and low code, the users found that they needed a certain coding experience to use the best of AB TASTY.
And although I have no price options for sharing, others have found online that is from Tasty much more expensive than other options on our list.
My most important snack bars: I would only recommend tasty for power users who would like a considerable control over their A/B test platform. It is powerful and full of functions. So make sure that you need these functions for your business goals before buying.
Price: The pricing of AB TASTY is tailored. You have to submit a form to the company and wait for your sales team to contact you.
Selection criteria:
- Perform A/B, Split and Multivariate tests as well as multi-page tests.
- No code and low code -visual editors to create their tests.
- Create unique experiments for a subset of your audience or choose from preconfigured templates.
- Bayes’s statistics to calculate the significance of their results in a ROI analysis -dashboard.
- Customer tests.
- Integrates into their existing analysis tools.
7. Adobe destination
Adobe Target offers everything you need to carry out tests on several platforms. I am dressed how well Adobe manages the table of A/B tests.
For example, use experience fragments (XF) or modular content blocks in your tests. These blocks hike through test variations and help you to quickly open the A/B test material. It is also Adobe, so everything is smooth and well designed.
Adobe also invests heavily in AI resources in all products, including Adobe Target. The company expressly challenges how its AI tools help “Better personalize experience on the scale”For users. Adobe Sensei (the AI engine) seems to offer interesting scalability functions that make tests easier and more effective. The company covers more Technical details here.
Adobe produces great products that offer a lot of functions. But you will pay for the privilege. And the feature set can Overwhelm many beginner users (Not to mention learning of adobe-specific terminology).
My most important snack bars: If you are looking for a platform for corporate quality and are already invested deep in the Adobe environment, Target is an excellent choice.
Price: You have to request an offer from Adobe’s sales team. It is a tool for company quality in the Adobe Experience Cloud. While all quotes are adapted, this tool is probably not a budget -conscious option for most teams.
Selection criteria:
- Execute A/B and multivariate tests for images, copy and user interfaces as well as the test variations in the web or mobile apps, IOTs and one-sided apps.
- Set up tests with a guided workflow or experienced developers can use the extended code editor.
- Develop personalized customer profiles for experimental targeting.
- Reports for important metrics such as ROI and income as well as the importance are calculated using the most common methods.
- Client and server-side tests, flicker-free.
- Various third -party providers Integrations.
8. Crazy egg
Crazy Egg is a website optimization software with which you can easily test the variations of your site sites with a single code -Snippet. The costs make it ideal for small companies.
Crazy Egg only gives you one tonne From functions for the price. It is actually astonishing how much you can get even at the cheapest level. For a small, business-oriented platform, you will receive A/B-Test tools that belong to more corporate degrees and a fraction of the costs.
G2 users particularly enjoy You can find the snapshots. Crazy Egg gives you a secondary comparison of your detailed reports to find out how your changes and optimizations are compared.
And the company Hermaps are available deserves high notes of users. The cards are detailed and offer useful tactical feedback on visitor interactions with your website. There is simply a lot to like here than marketers who carry out A/B tests.
My most important snack bars: I wanted to put the crazy egg on this list higher, but the “free test version” is equipped with strings. I do not like the practice to automatically record it into an annual plan of $ 1,000. Nevertheless, if the attempt convinces her that crazy egg is for her – and it Is A great feature set for the price – maybe it’s the right call.
Pricing: For the smallest plan you can see 99 US dollars per month that are invoiced annually (i.e. 1,188 US dollars when registering). The company offers a 30-day trial version, but you have to enter a credit card and then cancel your plan before you are charged.
Selection criteria:
- Create A/B and share tests for your website, target pages, product pages and much more.
- Use the test creator to create your tests quickly and easily.
- In detail, you can get to know the results of your tests, e.g.
- Flicker -free client -side tests.
- Integrated into your preferred apps and tools.
9. Cameleoon
Kameleoon helps you create web experiments to learn more about your public groups and what experiences you prefer.
user On G2 I really like cameleoon. And when I explored the platform, I liked it too. The tool offers many of the same functions you will find in this list. You can quickly compile as many A/B tests as you want.
Kameleoon has low code options for beginners and code editors for more advanced teams. And the company contains AI to better personalize the results and provide more useful knowledge for your team.
The platform also easily integrates into many other tools, so that it does not contaminate your tech stack. And apart from prices, Kameleoon presents itself as uncomplicated and honest. I was happy to read the content of the company while preparing this assessment – they are simply clear what they offer.
My most important snack bars: Cameleoon is based on the limited price data that I could find. At a higher price you have to be ready to invest deep in A/B tests to get the best of cameleoon. Nevertheless, it is a solid platform with strong reviews that support you.
Price: Another in which you submit a form to the sales team. However, research on the company’s website shows the Average license costs at $ 35,000. Your price will also be determined on the basis of the average monthly user display of your previous year. So you will not receive any surprise beams if your traffic is noticed. That is actually really nice.
Selection criteria:
- Unlimited A/B tests.
- Smart Graphics Editor helps non-tech users to create impressive tests, but a code editor is available for developers.
- Import target group segments from the tools that you already use or selected 45 native targeting criteria to start tests.
- A result -Shboard shows statistical significance using Bayesian or Frequentist statistics.
- Free experiments flicker on the client side or use them Kameleoon’s all-team experimentation Execute server -side tests.
- 40+ integrations.
How to use A/B test services
How can you make the best of it if you have selected your best A/B test platform?
Get align on priorities.
You know your business goals and desired results. Now you have to concentrate on what you want from your A/B tests.
- What tests do you want to start with?
- Which result metrics are most important?
- Who has to be involved in the team? Who has to be informed?
Align your team on your test priorities to create a fixed basis for success.
Accept the scientific method.
You will learn more about statistical models and data -controlled knowledge, while you spend time with your selected platform. However, use during the entire test process The scientific method To approach your test design:
- Identify your challenge.
- Research the problem.
- Formulate a hypothesis.
- Design your experiment to test this hypothesis.
- Perform the experiment.
- Collect and analyze data.
- Draw your conclusions.
- Ittery and refine.
Be thoughtful in your test approach and you will find it easier and more productive.
You can find detailed instructions on A/B tests in Drift Kings Media in these articles on the knowledge bank on A/B tests Marketing -E emails And Website.
Upskill your team.
Your selected tool should offer a healthy knowledge base and user guide. There are numerous A/B testing resources available online, with which you can be informed about the scientific and statistical elements that lead the design and experimenting of tests.
Encourage your team to immerse yourself in these resources and to develop your test skills and skills. In return, you will better use your selected platform to use the best of your expenses.
Immerse yourself in A/B tests with a great platform.
Overall, I am confident that every A/B test platform on this list can help you build better user experiences. Explore free attempts and demos. Equip yourself with the most important business objectives and the desired results to guide your purchase experience. Experiment with some options to see what best suits your team.
At tests, time can be your biggest friend or enemy. Sensible experimental design takes time, energy and commitment to look through it and achieve good results. Do not delay your tests and start – and work with the best A/B test platform for you.
Note from the publisher: This post was originally published in July 2019 and was updated for completeness.