With 66% of the marketers worldwide use artificial intelligence in their rolesIt’s no longer a question from If But you should use Ai How. How do other marketers (and their competition) use KI? How can you use AI ethically?
In order to understand AI in marketing in 2025, we asked over 1,000 marketing and advertising experts worldwide.
Our results will help us to decipher AI trends, to find the most common uses for AI and learn how to navigate the technology, while new laws and guardrails address their use.
Table of contents
Key results: The current status of the AI
1. AI is no longer an experiment – it is an essential part of the marketing workflows.
When the AI started gaining traction for the first time, we often encouraged the marketers to experiment with AI and see if/how they could take over in their workflow.
Well, the days of Only Experiments are over, and while the robots do not accept our work, they are now embedded in our workflows.
Here are the facts:
- 91% of marketing managers say that employees/teams use KI to support them in their work.
- 82% of the marketers state that you or your company have invested in automation tools so that employees can use their roles.
- 66% state that your organization creates internal AI tools especially for marketing teams.
As they can recognize from these statistics, the marketers of AI fully assumed as an assistant instrument. So if you still don’t take the AI in your organization, it is best to believe that your competition is likely.
2. Although the AI has become commonplace in marketing, barriers still hold more marketers from using new AI tools.
While AI is decisive and normalized in marketing, many marketers still hesitate to integrate new AI tools into their work processes. Here are the …