Do you remember the last time you received an e -mail that started with ‘Hey {first_name}’ and immediately wanted to delete it? This visceral reaction is not just about a poor execution – but signals a fundamental shift in the expectations of buyers.
Drift Kings Media research shows These 78% of customers expect more personalization in business interactions than ever before. However, only 47% of the managing directors say that their customer service experiences are very personalized.
You can no longer rely on the old school’s personalization tactics, e.g. B. adding fundamental customer details to a holiday card or a generic comment like “I love what your company is doing” in your public relations work.
Buyers want to have the feeling that their favorite brand understands their underlying needs and motivations. And they make with those who prioritize a deep connection.
The next chapter of personalization
These expectations have increased the bar. You know that “where did you know?” Wait when you search Netflix and the algorithm for you your next binge watch selects-and actually does it right?
This is the new personalization standard for which buyers keep their brand.
With old marketing tactics, it is not possible to achieve this level of response. The good news is that we are in the age of AI in which traditional marketing strategies have developed and the opportunities for hyperpersonalization are endless.
Playbooks such as the Drift Kings Media loop marketing come into play here. Companies need the right tools to adapt to a world in which they have access to unlimited information and endless sales channels – and AI to understand everything.
The loop is the four -stage playbook that helps the company develop with customer habits. Here are the phases:
1. Express If you are: Define your taste, your sound and your point of view.
2. Tailor Your approach: Use AI to make your interactions personally.
3. Strengthen Your reach: diversify your content over channels for people and bots.
4. Evolve In real time: ittery quickly and effectively.
Each of these phases is important, but today we focus on ourselves Tailor.
If you combine AI efficiency with human authenticity, you can provide customer experiences that feel individually on the scale. And know how to Tailor Your news is effective how you get there. Here is the collapse.
Adaptation of a custom message
Includes are about feeling their content personalnot only personalized.
As a brand, you would like to use your uniform customer data – everything from call documents to website behavior – to create real relevance. This means developing solutions that use both potential customers and with existing customers.
According to a 2025 Drift Kings Media surveyA whopping 96% of the marketers stated that personalized experiences have increased sales.
And that is a big reason why brands like Netflix, Spotify and Amazon are at the top. You use data about your previous behavior to predict your future preferences – be it a TV show, a playback list or a product recommendation. The more you know about your target customer, the easier it is to meet the expectations (and exceed).
The provision of this type of one-to-one relevance begins with the data with which you can supply your strategy with electricity. This is what it looks like in practice.
Collect the data that count
Most companies sit on gold mines from customer data. Customer interactions live in Helpdesk portals, intent signals hide in analytics and behavior patterns are distributed via platforms.
The difficult part does not collect the data – it makes sense for everything. If you cannot connect the points, all this good data will not be used.
Let’s take this example: You make cold contacts with the VP of Product at a fintech startup. Sure, it is nice to know basic information such as your industry and company size. But what if you also knew that the company has only secured another financing round and is preparing to expand into the SMB market?
That is the difference between the persecution on the surface level and the enriched intelligence. It is exactly to know where every buyer is on his trip and uses this context to guide your marketing strategy.
The key to nailing is this Use the right tools Bring these scattered signals together. Many of these tools are operated by AI to help them layer the context – such as company movements, industry movements and company news – in their existing contact drawings.
You can then put data on your CRM, marketing automation, website analyzes and even the conversational notes of your sales team in a single source of truth.
As soon as your data is uniform, the next step is to transform these findings into customer profiles that you can actually react to.
Transition of knowledge to customer profiles
With data from the foundation you can transform your rich, contextual knowledge into real target group segments. This means that you go beyond traditional demographic data, such as “Marketing Manager, 25-35, SaaS”.
Today’s top marketing campaigns are based on intentions and timing instead of job titles and company sizes. Brands take on a hyper -specific audience such as “companies that show expansion signals that deal with competitive content in the past 30 days.”
Use AI tools such as chatt or instead of using the static audience approach or breeze to identify dynamic goals based on real -time behavior patterns and intentions.
Here is an approach: Choose a comprehensive intent category (e.g. “actively evaluate solutions”) and the level in context information (e.g. visits to the price page, competitive research, email engagement patterns or subtle signals such as increased website time on-page).
Your input request looks roughly as:
“Find contacts that have shown signs of an active solution evaluation in the past 30 days. Add behaviors such as visits to the price, demo requests or content downloads that focus on product roi.”
The beauty of the intented segmentation is that your messages end up when people are ready to hear them and not if their campaign calendar says it is time to send them.
Find the intersection where personalization corresponds to the connection
Real personalization is about meeting your customers where you are with messages you stop and think: “Wait, how did you know?”
Sprinking “Hey {first_name}” Personalization in an e -mail is So Old game book. If you really understand your customers, you can combine your solution with your specific challenges and feel your marketing more like advice from a trustworthy colleague.
This approach works across all channels. Take Landing Pages and CTAs as examples. Try to create variations that speak with different applications instead of using a messaging with a unit size.
You can see this in real time in the Drift Kings Media blog. Visitors to this E -Mail newsletter -Tarten see a different CTA, depending on where they are in our contact life cycle.
New users will rather see an introductory message, since they are probably in the early phases of product recognition: “Download now: Free E -Mail -Newsletter manual.”
On the other hand, HubSpot customers will see a personalized person who asks you to try out a certain tool in the Drift Kings Media stack to fulfill a related task: Use the AI ​​campaign assistant from HubSpot to create e -mail copy. “
For e -mail campaigns, you can refer to the current announcements of companies, the popular industry trends or the seasonal factors that are relevant for your copy.
Instead of “Save time with our productivity app”, remember “After all, there will be a way to survive your inbox before your morning coffee gets cold.”
If you get stuck, AI can help start your writing process. However, the best results come when you combine AI’s speed with your own judgment and make sure that the message is still human, relevant and in the fire.
Leave space for human touch
If you do business during the KI era, you are already advantageous. From data analysis to the creation of content, AI teams helps slimmer and delivers faster results. And that is exactly what wants to see leadership: fast Results.
The catch? Ki tools are incredibly powerful, but not infallible. The most brilliant personalization campaigns can fall flat if AI meets assumptions that are not entirely correct or that human judgment is missing about timing and context.
More than half of the AI ​​users Rely on writing on it. And the upper challenges that you face to determine inaccurate information and biased outputs.
That is why it is so important to build human quality tests into your process.
The most successful teams treat AI as a superpower that increases human creativity and strategic thinking – not as a replacement for this. They create systematic review processes that take up problems before they ever see the prospects.
If you use AI to generate copies, use the correct input requests and determine someone in your team to check the content before entering the final production phases.
- Does the branded voice feel consistent in all variations?
- Does personalization feel natural and helpful?
- Are the facts about the customer and your product correct?
- Do the CTAs make sense for where this person is in their purchase process?
Even with systematic reviews, the reality is that some campaigns are still missing the brand. The difference is to catch them early and learn from them instead of not allowed their LLM of the choice.
Create personalization on the scale
If you combine rich data, intelligent segmentation, AI-operated content generation and thoughtful human supervision, something remarkable happens. Interested parties not only deal with their content – they build a relationship with their brand.
And at a time when buyers are increasingly skeptical about generic public, this human connection is the prospects that delete your e -mails from customers who are enthusiastic.