In today’s information age, building a healthy and profitable online presence can be a difficult task. Whether you run a small business or a startup, you need to take advantage of both paid and organic advertising opportunities online. Small businesses can certainly use paid advertising as an effective way to generate high-quality leads. This simple guide to PPC management will show you how to get quick results in leads and sales with paid advertising.
What is PPC Management?
Pay-per-click is an online advertising model in which an advertiser pays Google every time someone clicks on their ad. In other words, it’s a way to buy visits to your website. For example, if you bid on the keyword “commercial cleaning company,” your ad will always appear at the top of the SERPs when someone searches for cleaning services in your area.
The success of your PPC efforts depends on several factors: ad copy, keyword quality, landing page, maximum bid amount, etc. Every time a user clicks on your ad and visits your website, you pay a small fee to Google (or independently). , which advertising network you advertise on).
As a small business owner, you need to generate leads quickly and make sales in a timely manner to improve your chances of survival in a competitive market. Paid advertising is an ideal solution in situations where quick results are most important.
Google Adsformerly known as Google AdWords, is the most popular PPC advertising platform. Although Google offers multiple targeting options, most companies implement the wrong strategies. If you start a PPC campaign without research and expertise, you will likely watch your money go down the drain. Here is a simple PPC management guide to help you design successful paid advertising campaigns:
Find the right keywords
Keyword research is a fundamental step that leads to higher PPC ROI. It’s important to select and bid on keywords that are most likely to result in high-quality leads and conversions. By making an effort to understand your customers, you can predict what terms your prospects will type into search engines to find your products and services. There are keyword research tools that can help you create a list of your important keywords.
Related: 15 Best Keyword Research Tools for SEO
Benefit from strategic target group targeting
As a small business, you can’t afford to pay for clicks from irrelevant visitors or people who have no interest in your products or services. Google and other advertising channels allow you to target a specific audience based on age, physical location, preferences, gender, etc. You should be more specific when choosing who should see your ads. It is also important to choose the right paid advertising channels. Bing Ads, Google Ads, Display Networks, and social media are popular platforms where you can run paid advertising campaigns.
Related: 5 Easy Ways to Improve Your PPC Campaigns with Audiences
Know your competition
You probably know your competitors both offline and online. If not, just google the keywords you are bidding on to get an idea of who your competition is. It’s easy to customize your ads when you know what you’re dealing with. However, don’t imitate your competitors if you want to stand out.
Don’t forget to optimize your campaigns
To achieve maximum PPC performance, a solid account structure is essential. It’s important to consider how many keywords you use in each ad group and how many ads are in each ad group. PPC management is a continuous process that requires optimization and improvement. Be on the lookout for ways to optimize your PPC campaigns.
Check
Digital advertising is a continuous process; There is always room for improvement. Therefore, it is necessary to continuously track the performance of your ads. Google Ads offers built-in features that allow you to compare two or more ads in a split test. Additionally, keep the ads that perform well and discard the ones that don’t.
PPC can be a great way to generate leads if you know how to do it right. If you don’t have the time, tools, or experience to create and manage your paid advertising campaigns, contact a proven and experienced digital advertising company.
Reach First helps SMBs and large organizations experience real growth through our Advanced Marketing Program (AMP). Schedule a free consultation with us today to discuss your digital marketing needs!