As a solopreneur, marketing my own business gets pushed to the back of my mind more often than I would like to admit. There are simply too many other tasks that require immediate attention. That’s why I’m a big fan of AI marketing bots.
By automating certain marketing tasks, I have more time for other tasks, like building connections with other business owners who need my services.
Recently, I chatted with other marketers to find out what AI marketing tools they use at work. And because I love sharing what I’ve learned, I’ve created a list of the nine most popular AI marketing bots.
Before we dive into it, let’s first define what an AI marketing bot is and explore why it’s becoming more mainstream.
Table of contents
What is an AI Marketing Bot?
An AI marketing bot is software that uses artificial intelligence such as machine learning and natural language processing to generate responses based on user input. These AI bots use specific data sets, such as: B. your company or industry data to generate the best and most accurate answers.
AI bots designed for marketers can help automate certain tasks, such as: Such as content ideation and organization, image generation and video editing, or help you better personalize the user experience.
Why are AI marketing bots so popular in 2024?
AI is everywhere – and it’s changing the way many marketers think about their work. To understand why AI marketing bots are so popular, I went straight to the source: marketers.
I asked Tom JaunceyCEO of Nautilus Marketing, explains why he thinks AI marketing bots will be so popular in 2024. He argues that the main reason these tools have gained so much momentum is their efficiency and effectiveness.
“These tools not only help analyze enormous amounts of data, but also help simplify many routine tasks. This includes creating personalized content and having conversations with customers 24/7,” he said. “Most importantly, it is extremely budget-friendly, especially compared to human marketers.”
The main benefit is that a company can optimize its marketing efforts – which can increase ROI many times over.
Jauncey’s belief that AI marketing bots increase efficiency also aligns with other marketers’ views on these tools.
86% of marketers Let’s say AI helps them save over an hour every day in their normal workflow. And when it comes to personalization, 88% of marketers say AI helps create a better customer experience.
Saood Belal Syeda digital marketer, believes that AI can help automate certain marketing-related tasks. Syed told me, “It definitely has a long way to go before it can replace humans (if it ever does), but using AI can help speed up the ideation process and get the creativity flowing!”
How many tools does the average marketer use?
50% of marketers have already integrated AI into their workflows. Although ChatGPT is the most popular AI application, it is suitable for marketing tasks. Have you ever heard the phrase, “Everything, but no master?” That’s ChatGPT for marketing.
Instead, AI marketing bots have a slightly narrower scope. AI marketing bots are designed for specific tasks, such as: E.g. video editing or lead generation. If you’re in the marketing space, you may need more than one AI tool to improve and streamline your workflow.
David CiccarelliCEO of Lake, said he uses six AI marketing tools. These include tools that focus on content optimization, image enhancement, grammar improvement, analysis, and more.
Other marketing professionals told me that they use an average of two to four tools daily. With that in mind, let’s take a look at some of the best AI marketing bots on the market.
9 Best AI Marketing Bots You Must Try
As I mentioned earlier, there are tons of AI tools available to help you optimize almost every aspect of the marketing department. Let’s look at some of the best AI marketing bots based on what tasks they can help you with.
Presentations and images
1. Beautiful AI
Beautiful AI is one of the best AI marketing bots I’ve ever tried. As a former teacher, I can finally admit that I was a lazy presentation maker.
I’m not going to lie: I usually created my slides just a few minutes before class started – and it was never a pretty presentation.
Beautiful AI changes that. With just a prompt, users can create data-driven presentations in seconds. To try it out, I asked Beautiful AI to create a slide comparing the best features of AI content writing tools. The following was created:
Of course, before using this in a presentation, I would definitely check each of these numbers. But overall, I like the simplicity of the chart – not to mention the speed at which it was created.
What the experts say
Renee MillerFounder of the Miller Group, regularly uses Beautiful AI. Millers told me: “Beautiful AI is a nice tool for creating presentations and it’s pretty intuitive, so my whole team can use it – even the Luddites! There are some limitations, as is currently the case with most AI marketing tools, especially ChatGPT.”
2. Canvas Magic Studio
Canva is a popular design tool for a reason. It enables marketers and designers alike to create eye-catching presentations.
With the addition of AI, Canva’s Magic Studio is the perfect tool to create a presentation in seconds. Use it as a draft to add your personal branding elements, or make a few changes and you’re done.
I used Magic Design to create a pitch deck for an interior design company. It was easy: I just typed in the command prompt, waited for a theme to be generated, then clicked Apply to All Slides and I was done. I would probably update some of the copy if I wanted to use it for my business. Overall, it’s not a bad presentation.
What the experts say
Jauncey told me, “Canva is great for quickly creating professional-looking graphics without having to actually study design.” Canva can help us quickly create professional-looking graphics.”
video
3. Munch
If you enjoy creating podcasts or recording interviews, Munch is an AI tool you should definitely add to your arsenal. Munch helps marketers convert long videos into short content by using AI to analyze the most engaging parts of the video to create engaging clips.
I tried Munch and found it easy to use. The interface is simple and user-friendly. I also appreciate that clips are divided into categories based on keyword volume. This can be useful for targeting SEO and algorithms.
What the experts say
Kelsey StewartOwner of Eleven89 Marketing and Design, uses Munch regularly.
She told me, “Munch because it helps me with two purposes: It creates short videos from a long video and automatically creates subtitles for those videos.”
4. Submagic
Submagic is an all-in-one AI video editor that makes creating viral short films a breeze. Submagic offers various editing tools that any marketer or video editor can use to enhance their video content.
Additionally, it offers features like a clip generator that allows marketers to create short content from their long videos.
What the experts say
Personally, I use Submagic almost weekly. I’ve shied away from creating video content because video editing just isn’t in my skill set. They mean it when Submagic says you can fully edit a video with AI in two minutes or less.
Submagic saves me so much time and my videos look professionally edited, complete with subtitles. Spoiler: They’re not.
Content generators
5. koala
Need to write a fully optimized blog post but are short on time? Try Koala.
KoalaWriter, powered by ChatGPT-4o, combines the power of SERP analysis with real-time data to help you create content that has the potential to rank in search results. Additionally, Koala AI can also help you create lead magnets to embed on your website and generate images for your blog post.
I tested Koala AI by asking it to write a blog post on the topic “Are orange cats the best cats?” I like that Koala asks for the target keyword and allows the post to be written with or without real-time data. Koala also offers a “polish” feature that can help clean up a blog post and improve readability.
What the experts say
Lucas CarvalGrowth Specialist at Mention, says he uses Koala AI to speed up his workflow.
Carval told me, “Using tailored instruction and data from the Internet, I can create a foundation for the topic I am covering, which I can then expand on with my own perspective, original data, and case studies.”
(Then I use) SurferSEO to adjust the number of words, headings, images and NLP keywords based on the article ranking in the top 5 for the keyword I am targeting.”
6. jasper
Have you noticed that some AI marketing bots can’t seem to nail your brand’s tone and voice?
Jasper, an AI marketing tool, solves this problem by learning your brand’s voice and analyzing your existing content such as product descriptions and style guides.
Once Jasper finds out who you are, you can create complete marketing campaigns, including social copy and blog posts, in seconds.
Additionally, Jasper can generate images for your marketing strategy.
Launching advertising campaigns has never been easier with Jasper. I like that it offers options for different ad headlines and asks users for examples of their preferred copy before generating results. This can save marketers a lot of time!
What the experts say
Mike VannelliCreative Director of Envy Creative told me, “Jasper excels at creating engaging copy that resonates with our audience.
It’s like having a creative partner who’s always ready with fresh ideas…Jasper is great at helping us maintain a consistent brand voice across multiple platforms while saving us hours of content creation.”
Sales and leads
7. HubSpot
Every business needs a CRM that guides customers through the customer journey and allows sales and marketing teams to come together to create magic.
This is HubSpot. HubSpot AI improves your workflow, from content creation to optimizing your web pages to refining your brand voice.
Email marketing is an integral part of sales, which is why your marketing and sales teams form a dynamic duo. HubSpot AI makes creating email campaigns easy.
I like that this gives me the ability to create my own headlines or generate them using AI – which is especially helpful when my brain just can’t write another sentence.
What the experts say
Yevheniy TymoshenkoSkylum’s chief marketing officer told me: “At Skylum, HubSpot has helped our marketing and sales tremendously. This allows us to track customer interactions, automate emails and manage leads – all in one place.
The analytics show us what works and we can improve our strategies. Overall, HubSpot helps us stay connected with our customers and grow our business.”
8. LeadReply
Have you ever wished you had a clone of yourself taking care of Yelp leads?
Think of LeadReply as your clone. LeadReply is an AI autoresponder that monitors your Yelp activity, responds instantly to customer inquiries, and personalizes your messages.
This AI marketing bot is particularly helpful for industries where response time can make or break a lead.
As a solopreneur, I know how important it is to have a tool that can automate certain tasks – especially if you are the only one running your business.
I appreciate that LeadReply can handle qualified lead capture, which can help you streamline your workflow.
What the experts say
Aaron WattersCEO of LeadHub, told me: “In an industry where quick leads can make or break a deal, this tool helps our customers respond to inquiries faster than their competitors – every time.”
Plus, it’s not just about speed; It’s the fact that we can personalize responses and automatically follow up that makes converting leads into customers incredibly efficient and effective.”
Chatbots
9. Tidio
Chatbots are a great way to reach potential leads visiting your website.
An intuitive AI-powered chatbot can help answer customer questions, collect contact information, and suggest products, services, and resources your customers need.
I appreciate tools that can help me save some of my time. Tidio can answer up to 70% of customer queries without human interaction, giving your team more time to nurture qualified leads and convert them into loyal customers.
What the experts say
Gary WarnerMarketing Manager at Joloda Hydraroll, told me: “We use Tidio because it was easy to install, the pricing plan was reasonable, the reviews were very high and we were reassured that many big brands have already tried and tested their AI offering.” It works on a mobile site and we put it on every page.”
Warner also says the chatbot can provide support in multiple languages, which is a big advantage for a global company.
Scale your business with AI marketing bots.
I think it’s safe to say that AI is here to stay. There are countless AI tools on the market, each promising to deliver different results.
Adding AI marketing bots to your toolkit has the potential to improve your workflow, whether by creating better marketing campaigns that convert leads or saving time by automating tasks.
And who doesn’t want better campaigns and more time for meaningful tasks?
Before adding a new tool to your arsenal, research and explore all the possibilities. You may only need one or more tools to optimize your business.