How to create a marketing funnel with AI (+step-by-step instructions)

Long before Chatgpt, I worked with customers who used AI and machine learning to accelerate the data analysis on a scale. Her interest aroused her enthusiasm for the ability of AI to improve everything from business processes to KI marketing funnel.

When Chatgpt took over the news cycle, I didn’t look back after my first skepticism.

While it is always important to take AI with a grain of salt, it offers companies of all sizes to personalize marketing, deepen the intimacy of customers and to improve the efficiency and effectiveness of marketing programs.

It is even more important that it lowers the obstacle to the entry for sophisticated marketing efforts and improves the way we can interact with customer relationships and build on customers. So let’s go into how you can include AI in your marketing funnel.

Table of contents

AI and the marketing funnel

Before you and I talk a conversation about how AI can Improve the marketing funnel. Make sure that we are on the same side about what marketing funnel are and how you work.

Why?

I am firmly convinced that you need a solid understanding of how it works so that you know the expected results.

Without this basis, you cannot know whether AI recommendations are good, you cannot identify what works and what doesn’t, and it is difficult to find a solution that works.

At a high level, let’s agree that the entire purpose of a marketing funnel – or a flywheel – is to reproduce every level of the buyer trip and then improve the way the customers move through them.

From there we can examine how AI can improve aspects of marketing funnel – including the buyer trip (and far beyond).

Understanding the buyer trip

Here you will find a short summary of what the buyer trip normally looks like, the types of tasks associated with it and the possibilities for AI marketing funnel optimization.

Level of consciousness

In this phase, potential buyers of a problem are aware, but may not know the solution and are looking for information to understand their pain points.

Marketing tasks and challenges

Marketers who work through the sensitization tactics spend time:

• Identifying target groups and important news.
• Understand buyer pain.
• Create and optimize content that speak about problems and solutions.

So where are the challenges? Some of the fights in which I see that other marketers are confronted – and have to fight with me – include:

• Analysis of whether we reach the right audience or not.
• Make sure the content speaks different segments and pain points.
• Creating Leads – The Holy Grail!

KI marketing funnel opportunities

I saw how AI made a significant difference when it comes to prospect and lead scoring. I work with a customer to develop some new programs and we have found Zoominfo Helpful to identify the best possible goals for the first contact.

One of the other ways of helping AI in the level of consciousness are:

• Segmentation of the audience. This makes it easier to aim at certain groups based on common interests, demographic data or problems.
• Personalize content. AI can identify existing content, pass it on to the right audience at the right time and identify the possibilities to adapt them based on these target groups based on the data analysis.
• Advertising goal. Advertisements can aim at the probability of commitment and looking audience.
• Use of predictive analyzes. This helps to determine which content, channels and formats pay most likely.

Pro tip: Use AI to determine where customers are and deliver the right message at the right time.

Adam TishmanCo -founder of Helix sleepsays: “With AI we can know which customers are classified in which marketing by using historical data to categorize them based on their behavior.” He announces that this has led to an increase in engagement by 32%.

Consideration phase

At this point, buyers are solvent. You know solutions for your problem and actively evaluate your options, but may not yet be familiar with your specific product or service.

Marketing tasks and challenges

If you are a marketer who is concerned with the buyer in the viewing phase, you will probably focus on:

• Development and distribution of content that help buyers evaluate options such as product comparisons, case studies and expert guides.
• Follow the commitment over channels to measure interest.
• Promotion of guided tours with personalized E -Mail campaigns or retargeting ads.

Frequent obstacles that can make this phase challenging are:

• The determination of which leads are really interested are really interested in those who are just browsing.
• Provision of the right information at the right time without overwhelming leads.
• Balancing personalization with scale, especially with a large volume of leads.

KI marketing funnel opportunities

AI offers several advantages for optimizing the examination level, such as: B.:

• Lead assessment. This can help you prioritize top -class prospects.
• Content recommendations. AI can determine which content is most appealing and suggest the next best content to move it through the funnel.
• Automated E -Mail Care. AI can segment -leads and deliver content based on certain triggers without the need for a constant manual input.
• Behavioral analysis. Evaluates the intention of the buyers and helps you to adapt the messages based on real -time interest.

Pro tip: Do not quite rely on AI – the personal note is still important.

Roland Jakob von Blazekin.media shares: “AI discovers patterns and predicts actions, but it is up to us to work out messages that personally swing. In my early experience with AI, I rely on too much for customer interactions.

It is tempting to automate everything, but I quickly realized that complicated conversations and decisions need a human note. “”

Decision -making level

In the decision -making phase, buyers understand their problem, know the potential solutions and evaluate providers. You compare products, search for validation by demos or testimonials and are ready to make a final decision.

Marketing tasks and challenges

If you work on initiatives to help buyers make a final decision, you may already have handed over the lead to the sales team that focuses on:

• Offer of product demos, experiments or consultations for building trust.
• Personalization of discounts or advertising campaigns to complete offers.
• Treating objections to buyers and quick answers to final questions.

While marketing supports the decision level, the biggest problems that your company is faced with in this phase are usually in terms of sale:

• Closing high intentes leads effectively without being excessively aggressive.
• Personalization of the purchase experience and at the same time ensure consistency.
• Follow at reasonable intervals.

KI marketing funnel opportunities

Since so much of the challenge is based on the timing and the further structure of the relationship, Ai can help you to rationalize the decision -making process:

• Predictive conversions. Identify which leads most likely convert and enable more effective prioritization of customers with high potency.
• Personalized offers. Identify interested interested parties based on previous behaviors to increase the likelihood of conversion.
• Automated follow-ups. Make sure that high -quality leads get the right message at the right time.
• Chatbot support. Edit joint questions and objections of the buyer in real time and support you purchase decisions.

Pro tip: Use AI to optimize timing and personalization and personalization to improve conversions.

John PennypackerVice President of Sales and Marketing Deep perceptionexplains how the AI ​​has changed his team’s approach to conversions. “We use AI-driven lead scoring to prioritize top-class tools for optimizing leads and AI content to bring messaging with fine-tuning,” he says.

By combining predictive knowledge with tailor -made offers, his team increased the content of the content by 35%in just two months.

Onboarding, commitment and storage

Although technically not part of the Buyer Journey, onboarding of your customers and commitment is an important part of marketing company. People are more likely to stay with them when they use and like their product.

In addition, new customers cost significantly more than storage, which means that the customer experience is one of the most important places to invest marketing dollars.

Actually, B2B marketer dedicates more energy To deepen relationships with existing companies, to promote new leads and serious opportunities.

Marketing tasks and challenges

As a marketer who often works with CX teams to improve binding and customer satisfaction, I found that this phase often:

• Successor with customers to ensure satisfaction and offer support.
• Creation of possibilities for uppsells, crossells and loyalty rewards.
• Collect feedback through surveys or reviews to improve the customer experience.

Some of the main challenges are:

• Hold the engagement swing.
• Identify the right moments to suggest upsells or crossells.
• To recognize and approach signs for people who are not engaged early.

KI marketing funnel opportunities

In my opinion, some of its most important effects on the invention and storage after purchase refers. The possibilities of how it can help include:

• Automated personalized follow-ups. These are based on purchase history, commitment and likely behavior.
• Behavioral monitoring. If you do this, you can recognize opportunities for uppseling or cross-selling based on previous purchases and browser patterns.
• Prediction of the emigration. Identify customers who show signs of deposition or dissatisfaction and trigger actions to engage them.
• Personalized product and resource recommendations. These will improve the customer experience and increase the service life.

Pro tip: Use AI to help customers be valued and understood.

Advisor Nora Sudduth Point out that “AI shines when it is used to segment the audience and provide personalized experiences that enable the relationship to deepen. “

How to build a marketing funnel with AI

In view of these findings and a deeper understanding of the challenges that marketing is facing in every phase of the marketing funnel, I want you to know that there is no right way to build or optimize your marketing funnel with AI.

I know that you probably already have some marketing funnel components – most people don’t start at zero. The restart from scratch is a nuclear option that I rarely recommend, unless your systems are fundamentally broken.

With this in mind, I share a toolkit below. You can choose one of these elements to improve what you are already using.

Step 1: Cards and analyze your current funnel.

Why is this step 1? The best starting point is to get a solid understanding of what you have now, what works and where you have the biggest possibilities-or the low-hanging fruits.

By dismantling your funnel and any contact point, you can strengthen, weaken weaknesses and possibilities for optimization. Ki accelerates this and gives them something to react so that they can adapt and adapt while they go.

If you use Drift Kings Media, breeze is an incredible instrument with which you can get insights into your entire funnel – including all aspects of the customer journey. Google Analytics and Search Console are other fantastic tools that can be used to determine which pages do well and where you have the opportunity to optimize.

Depending on which E -Mail marketing program you use, you will also receive detailed reporting on open and conversion rates.

Pro tip: Map your customer trip with AI.

Arthur FavierFounder and CEO of OppisiWith: “You have all these phases – awareness, consideration, decision, storage – and everyone has their own challenges. AI appears to recognize where people fall off and why. Perhaps your potential customers love the content you spend, but you lose yourself right away before making a decision. “

Step 2: Identify, define and segment your audience.

What I really love for this phase is that it can confirm your gut feeling through your audience. Once you have defined who your top customers or customers are, you can use AI tools like breeze And Copy.ai To get insights into their target market segments, trends, buying behavior and content preferences.

I also love to use generative Ki -like Chatt or Claude Analysis of customer discussions and ratings to get deeper insights into the way you talk about your problems.

Pro tip: Use AI to get a precise target group and aim.

Dominick TomanelliCo -founder and CEO of Promobile marketingsays: “One of the first things I do is how ai can help us segment our audience.”

Tomanelli notes that these are not only generic groups like “Men 25-35” here. AI can divided it into the smallest details, such as “men 25-35 who have shown interest in sustainable products and visited our website more than three times last month.”

“This type of precision makes us serve content that is hyper -relevant, and so we keep people committed,” says Tomanelli.

Step 3: Identify and adapt your message.

Step 2 and step 3 hand hand in hand. As soon as you know your audience and how you think about your problems, you can adapt your messages to speak directly to your needs.

Where breeze And Copy.ai You can help you ensure that you adapt your message to your requirements, like other AI instructors jasper And Chatt Can suggest message issues that help create content that uses various audience segments.

Step 4: Catalog your content and identify options for conversion.

The best way to personalize content is not to create an entire library of new information. It starts to get the best out of the content that has already been created.

While in my opinion you can use generative AI here breeze Offers a better solution because it should work with its knowledge of public knowledge so that it can offer consistent, targeted experiences.

Are you wondering what it looks like?

An AI-controlled content analysis can show that a popular blog post may be a good one as a lead magnet or that a webinar could be implemented as short form videos or infographics for social media. Or it could find that it causes a number of e -mails that have fallen out.

Step 5: automate the line.

AI-controlled lead care takes carefully designed paths and relies on steroids, which means that content is provided based on the activity and commitment of the individual leads.

AI-capable tools like Drift Kings Media’s Marketing HubPresent Adobe Marketoor ActiveCampay Can trigger follow-ups and contents automatically.

AI tools can monitor the engagement signals and send relevant follow-ups if leads are most likely to take measures, which increases the conversion chances.

Pro tip: Timing is everything.

Rafikuzzaman KhanCo -founder and COO of Microtersays: “I personally used AI to create funnel, and AI tools enable me to analyze data in real time in real time and to develop customer staff almost immediately. We have seen that the conversion rates have risen by up to 40% when we design with AI funnel that talk directly about the customer’s needs. “

Step 6: Analyze and OPtimize.

Anyone who believes that marketing does not change has their head in the sand – this is a flag that I will be happily waving. The market is constantly changing, customer expectations develop and the technology matures and jumps constantly.

This means that you cannot define and forget your marketing efforts and can expect a constant performance. What worked five years ago does not work today-and what works today will not shorten in 3-5 years.

So what do you do? Still analyze the performance with the help of one of the tools mentioned here and use the resulting knowledge to find the possibility of optimizing targeting, messaging and content based on power metrics.

Pro tip: Use the GA4 probability to identify customers who are likely to buy.

Victor KarpenkoFounder and CEO of Seofrofysays: “GA4 has some amazing AI functions for predictive analysis. You can set up a few filters to get insights that increase your repetition purchases and optimize your marketing editions. Try to create segments based on buying probability and predicted income. “

Tips to make optimal use of the AI ​​in your marketing funnel and Martech operation

AI is an incredible instrument in your arsenal – but it is only that – a tool that can make you a more effective marketer (or marketing department). Here you will find some top advice on using AI in your marketing funnel based on expert advice.

Identify which tools you already have.

If you use a Martech tool, there is a good chance that it now has some AI functions. And although I know how tempting it is to pursue shiny objects because they are so exciting, every new tool that adds to your tech stack increases your operations and processes complexity and another advertising budget.

Rate the AI ​​functions to which you already have access to evaluate the AI ​​functions before adding new tools to the mix. And if you need new tools, first search for tools with native integrations into your existing platforms – or can easily integrate via Zapier or Open -API.

Pro tip: Choose the right tools for the job.

Khan says: “The biggest mistake that most brands make is to implement too many AI tools at the same time, which leads to disorganization and inefficiency.”

Personalize in every phase of the funnel.

I saw so many people who defeated personalization. However, very few companies made it well up to AI due to the sheer content volume. AI is the large compensation-driven personalization increases the commitment and builds up stronger customer relationships.

Pro tip: Tail the content based on real-time engagement.

Villam Karasti from Pardot This has led to an increase in return rates by 25%.

“I use Breeze Copilot to analyze engagement data and trigger personalized workflows. When leads reach certain commitment thresholds, they are automatically entered in tailor -made sequences. The features of the platform assessment and buyer-intent functions of the platform help me to focus on highly potential leads and to automate repeating tasks such as follow-ups and email sequences, ”says Karasti.

Be really good in writing to commands.

If the generative AI becomes more and more demanding, you don’t have to ask you as you did in the first introduction. However, it is still important to understand how best to interact with platforms such as chatt.

One of the best courses I have completed so far was AI for copywriters At the Copywriter Club – I learned so much about how generative AI works and some of his skills.

Pro tip: Use bite -sized input requests.

Lori Highby from Keystone click It notes that the survey of an entire marketing plan provides results but is not well thought out.

“Instead of asking AI to create a total marketing funnel, ask AI to collect data on your target group, your pain points and your typical customer trip. In this way, you can determine the next steps to create content that uses this audience and at the same time promote and guide you through your preferred customer trip, ”says Highby.

Automate repeating tasks.

If you have spent a time to dive the optimization of AI and marketing funnel, you already know that one of its best functions is its ability to automate repeating tasks. So if you have some time that takes a lot of time, there is probably a way to rationalize this part of your Marteech operations.

Looking for an example? I recently announced how I created an AI-capable ticketing system for customer projects that optimized the project planning and assignment process. Setting up documents in the Google Drive in certain folders also contained that I represented one of the most tedious aspects of the process.

Pro tip: The best part of AI does not have to be the complicated stuff – it can be about simplifying the simple things.

Sudduth says: “One of the best applications for AI is the strong lifting of simple, repetitive and otherwise time -consuming tasks. AI-controlled automation workflows can send certain follow-up emails according to a certain trigger, plan social media contributions, move an email frequency of steps to promote a segment of your email list and much more . “

Do you know where AI stops and your brain begins.

I saw a lot of fear out there that Ai wants to get our jobs.

And as with every modernization project, some jobs are automated, while even more is created, since AI is only a tool.

You and I have two things it will never be – humanity and creativity, and that is what is required for the administration of your marketing funnel.

Pro tip: Treat AI as an assistant, not as a replacement.

Abraham ErnestoCo -founder of GiantfocalShare: “Nobody can deny that AI is an incredible assistant in the marketing area. However, I do not think that AI can replace the “creative spirit” that is planning the entire marketing funnel, or at least no AI on today’s market. The strategic decisions that drive the overall plan of the funnel are still based on human creativity and intuition. “

AI is the future of marketing funnel.

Despite the fact that there is no best way to use AI in Marketing Trommern, there are some areas that you keep away. Oddly enough, they are in the extremes: they do not use AI at all and use AI for everything.

The best practices are in the middle, where we compensate for AI with human insights. Small adjustments are the best starting point – they enable you to get a feeling of the skills of AI without overwhelming your processes or your team.

At the end of the day one thing is very clear – everyone who is not willing to test and ittery with AI is left behind. Here is the future of marketing, where AI is more than just a tool – it is the key to create dynamic, faster and more effective marketing funnel.