Is it safe? Does the developing view of automatically translated content and lack of measures open the locks for site owners with the AI ​​translations of Reddit?

In an earlier contribution I explained how Reddit strongly used content translated by AI. It can be indexable from Google and how this content rose like crazy in the search results. Note that Reddit was very transparent over time and how it is now used in a series of languages.

And beyond Reddit, I also explained that the use of machine translations in the past for site owners was historically very risky to do from Google’s perspective. For example, I received websites after a manual action or during a spam update based on the scaling via machine translation (which could also use AI to translate content).

Note that companies have me turned to me (large companies with large brands) that were wiped out for exactly this thing during the Spam updates. I am very interested in seeing how this applies to Reddit (and how Google deals with it). Car translation content on the scale can be very, very … very … very … pic.twitter.com/gdujzvovpc

– Glenn Gabe (@Glennegang) May 8, 2024

After Reddit added ten million of AI-transplanted URLs to the website, I was excited to see what Google would do about it. This is a lot of AI-transplanted content … Certainly Google would take measures, right? I see millions of AI-transplanted URLs per country (for some countries).

For example, in France I see 2.3 m URLS ranking with AI-transplanted content:

And I see 2.4 m URLs in Spain with ai overloaded content:

And remember I saw how content was translated into over 20 different languages, based on the review of Hreflang Days on Reddits Contents. To mention unnecessarily that this uses AI translations on a massive scale …

Wouldn’t this be under “Abuse of scaled content“And maybe a worse situation, Google would take algorithmic measures against Reddit via a spam update? I also let myself be contacted after I happened. It is not pretty. More about manual promotions and spam updates later in this article.

Is it safe? {With a dentist drill in the background …}
Since I wrote my original post, I have made site owners to determine whether they can also be scaled into other languages ​​with AI-transplanted content. If Reddit could, could you too? Incidentally, I refer to some large -scale websites with 50 to 100 m URLs each. So your decision is an important one that is associated with a great risk. At the end of the article I will offer a guide for site owners if you are also in this situation.

The question reminds me of the incredibly tense scene in Marathon man When Dustin Hoffman is interrogated by the villain. Hoffman’s character really doesn’t know whether it is safe, but the villain has a very successful opportunity to get the information he wants. Let’s just say that a fresh cavity and a drill are involved … Well, Site owners ask me whether it is safe The Aggressive, but I felt like Dustin Hoffman. 🙂

So it is a big decision that could possibly cause major problems if Google looks at its situation differently than the AI-transplanted content of Reddit. This could also be in the form of a manual action or a spam update. And it is also not fun to have, especially the Spam Update hit (since it can take months after the imprinting to see recovery -if the website recovers).

The reaction of Google or the lack of Google:
So how did Google react to Reddits massive scaling via AI-transplanted content? Well, nothing happened. Nothing at all. In fact, the entire AI-transplanted content continues to increase in the countries. To insult injuries, Reddit doubles the machine translation.

They covered this during their off Last quarterly results results. They explained that even more languages ​​are introduced and that their intention also has a rank in the search for content rank. Incidentally, you explained the search before, so it is not the case that the translations are only for users on site. You want people to find the AI-transplanted content ranking in Google. And ran it.

And beyond this blog post, Reddit is heavily covered with the machine translation to its profit connection. They treated how they expand the content of AI overloaded content on how it drives visibility growth for them and how Google helps them in the project. Yes, they literally turned to Google (I assume that I am accepting due to their partnership) to ask whether scaling would be okay. Google probably said it was okay and helps them do it about Gemini. Reddit even said: “It is totally sanctioned (from Google)” … wow, you can hear this part in the video below (at 37:38 in the video).

No comment from Google and a new trip to the “Gabback machine”:
Note that after the publication of my original contribution, I switched to Google to Google, but unfortunately I have nothing to share. Nevertheless, I decided to see Google again. “Abuse of scaled content“Spam directive. Perhaps I lacked something that could give us an indication of why Google with Reddit in the scale with machine translation seems to be fine.

And I also dissolved the “Gabback computer” to see how I documented what Google explained about the use of machine translations for scaling. Again, Google was not okay with automatic translation content for a long time. But to be honest, it is more nuanced than such a statement. Stay with me … that will all come together. 🙂

In the following I will cover both the spam guideline “scaled abuse of content” and about what the “Gabback machine” then revealed when I left in the past. I hope that this information can help the site owner to select them Safest path Perform when it comes to AI-transplanted content (or machine translation in general).

Check out a more precise “scaled abuse of content”. Is scaling through AI translations okay?
I will soon treat the story of Google’s view of automatic translation content, but we start with the currently available Spam directive. Google announced that “Abuse of scaled content“Spam directive in March 2024 when the core update ended in March 2024. In the guideline, you mention automated translations as something that could violate the directive. Note that I could” “emphasize.

Here is the second ball from politics:
“Scraping feeds, search results or other content to generate many pages (including automated transformations such as synonymous, translationor other veiling techniques), where the user is given little value. “” So it’s not just about automatic translation content. It is about the fact that little value is provided to the user.

In addition, the guideline begins with increasing To help the main purpose of manipulating search rankings and not to help users. This is very important to understand. If you have high quality and valuable content that you scale to help users would not fall under “scaled abuse of content”.

This means that “high quality” and “valuable” is nuanced, and the site owners don’t always have a good feeling for it when they are checked Your own content. I will come back soon afterwards if I give recommendations for site owners.

The next part of the guideline states that “scaled abuse of content” is usually about creating large quantities of unoriginal Content that delivers little to no value For users, no matter how it is created.

Here, too, Google seems to say that a site owner with large amounts of original and valuable content MAY Scaling this content and it would not fall under “scaled abuse of content”. It is also nuanced here because it is often difficult to evaluate your own content. I’ll cover more about it soon.

And I also wanted to mention the first ball in politics. It is not about translations, but it is about the use of ai-generated content. Google explains that the use of AI tools is used to generate many pages without creating added value for users would violate the Spam directive. If a site owner has many helpful and valuable pages that he wants to translate via AI, this may not fit into the Spam directive.

As you can see, the Spam directive is more nuanced than most people think. And the attitude of Google has also developed over time with regard to the automatic transmission content (using machine translation over AI or not).

With this in mind, I will quickly cover my trips via the “Gabback machine” below when I examine Google’s keeping for the use of machine translations (or AI-translated content). Then I will provide a ball list of recommendations for site owners who think about pursuing Reddit’s leadership with AI overloaded content.

Google’s developing attitude for the use of machine translation. Due to the time via the “Gabback machine”, travel through time to uncover communication about the past.
Google has a long history in which automatic content deals and its attitude has developed over time. After I had set up the “Gaback machine”, I discovered a number of me from the past, which obviously led to a series of articles on search engine roundable. Google’s comments come from Matt Cutts, with other comments from John Mueller over time.

Below you will find some quotes and examples that show Google’s attitude over time. This is also the reason why it is important to look at your content very carefully, and from the perspective of an outsider, BEFORE About automatic translations.

First, it is John Müller from 2010 The explanation of the use of automatic translations via Google Translate can be against Google’s guidelines. He stated a warning to a location owner to only take an automatically translated content and to publish it on her website.

Next it is Matt cutts from 2011 Also to explain that the use of Google Translate can be regarded as a spam. Matt published a YouTube video that explains that Google’s guidelines that can apply to “automatically generated things based on automatically translated text”. Matt emphasized that people should be involved in processing the content and should ensure that it makes sense for users.

Travel via the “Gabback machine”, John Mueller in 2018 Automatically translated spam again. However, he explained that there is a difference between Site owners who intend to spam the search results compared to legitimate uses from the translation of content to spam in order to transfer this information to a wider international audience. Intention is importantWhat corresponds to what the current spam guideline explains “scaled abuse of content”.

By John: “This is something where I would not necessarily say that it would be completely problematic to use translated content with translated content, but it is more of a question of intention and the type of overall picture (about) what you do. If you only turn content and hope that it would be a problem for us.”

And by 2023 in zooming when GIZMODO started automatically translation articles in Spanish on your subdomain es.gizmodo.com. Gizmodo automatically translated her articles in English and automatically to translate the content via the AI ​​in Spanish. However, it is important to understand that the original articles were legitimate articles written by their editors and writers. So this would not fall under “scaled abuse of content” based on the current SPAM directive.

As of today, I see about 7K articles indexed with this label. And that is indexed of a total of 115,000 in the subdomena (about 6% of the indicated content on the subdomain). So it is also not a large number of articles that have been translated.

And if you check the visibility of the search for the subdomain, it has increased lately. Here is Semrush visibility for Spain and Mexico for the Es -sub -domain of Gizmodo. Google also seems to be in order with the use of AI-transplanted content on Gizmodo. And this makes sense again, based on what Google explained in its spam guideline “scaled abuse of content”.

So is it safe? A warning guide for site owners who navigate in the AI-transplanted content (or the machine translation in general):

• First, it is important to understand No clear answer about it. I will report more about the objective review of your own content for quality and value, but in my opinion it depends. And I think Google feels the same way, based on how the Spam guideline “scaled abuse of content” was processed. Therefore I may not tell you about this post whether it is safe for you About scaling about AI-transplanted content without your content having detailed knowledge, your website, how you have created your content and much more.
• Second, remember that Google’s Spam directive expressly determines “scaled abuse of content” Manipulation of search rankings And Don’t help users. It is not about scaling high -quality and valuable content into other languages. This is probably the reason why Reddit avoided a manual action (or a spam update hit).
• Next, the spam guideline “scaled content abuse” especially for automatic translation content and says that it is about generating many pages where users are given little value. So it is not about high -quality and valuable content when it comes to machine translation. It is about scaling inferior content …
• With regard to the content of AI-generated people, the guideline “scaled abuse of content” also mentions that the use of generating AI tools is used to generate many pages without getting added value for the user would violate the guideline. They do not say that all translations with AI generated.
• Next, Reddit explained in his quarterly call that they turned to Google to determine whether it was okay to scale internationally with AI-transplanted content. Google said it was okay and even helps them via Gemini. Reddit even said: “It is totally sanctioned (from Google” … this is super interest and I assume that this collaboration is based on its official partnership.
• However, if you think about following Reddit and automatic translation of your content via AI, you still have to make sure that you do not execute the Google Spam Directive on the “scaled content abuse” directive. Make sure you choose the scaling High quality and valuable content And NOT Inferior or thin content. And yes, you may be too close to your own content to evaluate “quality”. I strongly recommend that user studies to be carried out to assess which real people think about their content before they draw the trigger and automatically translate their content via AI. I want to get a group of impartialThird -party providers to check your content so that you can better understand whether you are really high quality and helpful.
• Next, NOT Simply scale the content of the AI-generated content on other languages. If you pump out a lot of AI-generated content in a language via a tool and then decide this content about AI translations, you will find serious difficulties with Google. This could happen via a manual action for “scaled abuse of content” or through a future spam update (which is algorithmic). So make sure that your core content you want to scale is of high quality and helpful.
• And finally, make sure that you understand the difference between manual promotions and spam updates before you progress with an automatic transmission strategy. Manual actions are used by the web spam team on Google (via humans). You have the option of fixing these problems and finding review requests via Google Search Console. At this point you can go back and forth with the web spam team to understand better what the core problems are and why you received a manual action (and you can do your case if you feel that the web spam was wrong). It’s very different from Spam updatesThe algorithm updates are introduced from time to time to remedy gaps in the search results. For example, you can read my post about the Spam update in December 2024 (a large spam update that affected a number of websites on the Internet). If you are affected by a spam update, you have to significantly improve the situation before recovery is possible. However, recovery can take months or more, since Google has to significantly improve its spam situation in the long term. Incidentally, there is no guarantee that you will ever recover from a spam update. Caution.

Summary: Be very careful with your approach to using machine translations (and AI translations).
So you have it. Reddit increases with AI overloaded content and Google has not taken any measures (and perhaps for a good reason due to its current spam guideline “scaled abuse of content”). I have received many questions from site owners who want to follow Reddits leadership by transferring their content via AI into other languages. It is a dark topic because it is evaluated and objectively evaluate on the owners of site to evaluate their own “quality”. And in my experience, many websites helped over the years to recover broad core updates, I do not believe that many can do the lens. Many are simply too close to their own content.

Therefore, if you want to scale through AI translations, you will definitely find help with objective users of third-party providers. Then check your feedback before taking measures and scaling through AI translations. And this is particularly the case if you plan to transfer many content automatically (such as thousands, tens of thousands or millions of URLs).

Good luck.

Gg