An important part of SEO is backlinks. Backlinks are links from one page of a website to another.
They are like a roadmap that takes you from one page to the next with just one click.
Backlinks play an important role in ranking your website. If your website content has proper backlinks, Google is more likely to rank it higher.
When you add a link to another website, it has a backlink from you. However, if someone links to your website, you have a backlink from that website.
Also read: What does an SEO strategist do?
Top digital marketing companies have experts who perform successful backlinking to increase your website traffic and rankings.
When you link another source to your website or a website links to your website, it means that you are both sending each other organic traffic.
Because when someone lands on your website’s blog, he/she clicks on the links and goes to the other websites that you have linked in your blogs.
This way the other websites will get organic traffic from your website. So backlinking is a great way to send and receive organic traffic.
In this blog post, we explain in detail why backlinks are important and how to get more backlinks.
Why are backlinks important?
Here are the top three reasons why backlinks are important:
rank
Backlinks are one of the most important factors in Google’s ranking algorithms. Therefore, they play an important role in ranking your website.
Search engines like Google view backlinks as a sign of trust. The more votes your website receives, the greater the chances of ranking for relevant search queries.
The number of backlinks from other websites is highly correlated with organic search traffic. Therefore, leading digital marketing companies invest a lot of effort in their backlinks so that their clients’ websites rank higher on Google.
Findability
Backlinks make it easier for search engines to find your website because they find new content by revisiting pages that contain new links to other websites.
Since Google tends to revisit popular pages compared to unpopular pages, there is a greater chance that you will be discovered faster if you get backlinks from popular pages.
Referral traffic
Backlinks are there to direct people to useful resources. That’s why they are clickable.
So when someone clicks on a link to your website, you get referral traffic.
How to get more backlinks
Here are three ways you can get more backlinks.
Earn backlinks
This is when people discover your content through search engines like social media or Google and then decide to link to your page. These backlinks you earn are organic.
Here’s how you can increase your chances of getting more backlinks by creating content that is useful because people will want to link to such content.
Create backlinks
When you create backlinks, you manually add links from other websites to your website.
For example, leave blog comments, submit your content to business directories, and respond to forum threads.
This way you can also create backlinks for your website.
Build backlinks
Another way to get more backlinks is to contact other website owners, web makers or editors and ask them to link to your website.
However, this is not as easy as it seems because for this to work you need to have a clear value proposition.
This is where link building tactics come into play. Here are some proven link building tactics:
Broken link building – You can find relevant dead links on other websites and then contact them and offer your working links as replacements.
guest blogging You can also offer a one-off post blog for another website.
About Reach First
If you are looking for a digital marketing company that can effectively grow your business and reach your target audience, Reach First is your one-stop digital marketing agency that offers result-oriented web solutions with measurable experience. We help businesses grow in the market by offering unparalleled marketing expertise. If you would like to use our services, contact us here.