10 Best Email Marketing Tools for Event Planning Businesses in 2025

Event planning is about more than booking venues and catering – it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences and sustaining them over time. The challenge? The CRM requirements in the event planning industry are particularly demanding. Companies planning events must juggle multiple stakeholders (customers, vendors, attendees, and sponsors), changing schedules, varying event formats (virtual, hybrid, and live), and the need to both scale and personalize communications—all at the same time.

Generic CRMs often struggle to meet these needs: they don’t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless tracking needed to turn one-time attendees into repeat event advocates. This is where a CRM created (or configured) for the events industry becomes the solution.

A properly selected CRM will become your operational backbone: it allows you to centralize participant, customer and supplier data; Automate email sequences for invitations, reminders, and post-event follow-ups; Segment contacts by event type or role (vendor vs. sponsor vs. attendee); Integrate registration and ticketing systems; and track engagement and ROI across your entire event lifecycle.

In this article you will get:

• A comparison table one of the top six email marketing/CRM tools for event planning companies in 2025
• Feature Breakdown what each tool offers (automation, segmentation, mobile access, event-specific workflows, integrations, email flows, etc.)
• Advantages and disadvantages from practiceespecially for event planners navigating attendees, sponsors, vendors and various formats
• A step-by-step guide to set up email automations tailored to event planning workflows (e.g. initial invite → reminder → follow-up → referral nurturing)
• Tips for migration, measurement and scaling Your system as your company grows and your event types become more diverse

And just so you know: HubSpot is already being used by real event planning companies – for example, event organizations report saving thousands of hours annually after switching to HubSpot’s event-driven workflows.

So if you’re ready to cut through the chaos, optimize your attendee/vendor/customer communications, and realize real ROI for your events business in 2025, read on.

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Table of contents:

What is Email Marketing for Event Planning Companies?

Email marketing for event planning companies is the strategic use of email to promote events, manage attendee relationships, and drive engagement before, during, and after an event.

In this industry, email isn’t just about announcements – it’s about creating a seamless attendee journey. From the initial save-the-date invitation to post-event thank you messages, email marketing helps event professionals nurture relationships with customers, sponsors, vendors and guests at every stage of the planning process.

Effective email marketing allows event planners to:

• Create anticipation with personalized invitations and countdown promotions
• Increase attendance with targeted reminders and RSVP follow-ups
• Improve the attendee experience by sharing updates, agendas and logistical details
• Drive long-term growth by collecting feedback, sharing highlights, and promoting future events

In short, email marketing acts as the connective tissue of an event planning company – converting one-time guests into repeat customers and loyal brand advocates through timely, relevant, and automated communications.

The best email marketing tools for event planning companies at a glance

CRM	Best for	Key Features	Prices	Free trial
HubSpot (Marketing Hub)	All-in-one event marketing automation with robust CRM integration	Registration forms for events Automated email workflows Intelligent segmentation RSVP tracking Post-event surveys Breeze AI for subject line optimization Landing page builder Social media integration	Free: $0/month/seat Starter: $9/month/seat Professional: $800/month/seat Company: $3,600/month/seat	Yes, 14 days
Mailchimp	Small to medium event planning companies that want a user-friendly experience	Drag and drop email builder Event announcement templates Audience segmentation Basic automation Social media ads Calendar integration	Free: $0/month Essentials: $13/month Standard: $20/month Premium: $350/month	Yes, 14 days
Constant contact	Event planners need integrated event management tools	Event Marketing Suite Online ticket sales Registry management Automated event reminders Attendance tracking Custom event pages	Lite: $12/month Standard: $35/month Premium: $80/month	Yes, 30 days
Eventbrite	Event-focused companies prioritize ticket sales with email marketing	Native ticketing platform Automated confirmation emails Waitlist management Messages to participants Check-in tools Promotional email campaigns	Free: $0/month/seat Additional Tiers: Custom pricing only (see Here)	No, but free version available
ActiveCampaign	B2B event planners requiring advanced automation	Forward-looking sending Event attribution tracking Multi-level automation CRM with deal tracking SMS marketing Dynamic content	Starter: $15/month Plus: $49/month Per: $79/month Company: $145/month	Yes, 14 days
Brevo	Budget-conscious planners need transactional emails	Unlimited contacts on all plans Transactional Email API SMS campaigns Event invitation templates WhatsApp campaigns Registration forms	Starter: $8.08/month Standard: $16.17/month Professional: $449.08 Company: Custom pricing only (see Here)	No, just demo request
GetResponse	Webinar and virtual event organizers	Integrated webinar hosting (up to 500 participants) Landing pages Conversion funnel Automated webinar reminders Registration forms Email automation	Starter: $19/month Marketer: $59/month Creator: $69/month Company: Custom pricing only (see Here)	Yes, 14 days
Kit	Creator-led events and workshops	Visual automation builder Subscriber tagging Content updates Registration forms for workshops Creator Network Focus on deliverability	*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers Newsletter: $0/month Creator: $39/month Creator Pro: $79/month	Yes, 14 days
Moosend	Small event companies wanting affordability	Event countdown timer RSVP tracking forms Weather-based broadcasting Advanced segmentation Landing pages Automation templates	*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers Per: $16/month Moosend+: Individual prices only (see Here) Company: Custom pricing only (see Here)	Yes, 30 days
Klaviyo	Event planner in e-commerce or retail spaces	Sales attribution Predictive analytics CDP functions SMS and email coordination Abandoned shopping cart recovery for event tickets Dynamic segmentation	*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers and a limit of 250 messages per month Free: $0/month Email + mobile messaging: $60/month E-mail: $45/month	No, just demo request

Best email marketing software for event planning companies

1. HubSpot

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Best suited for: Event planning companies need comprehensive marketing automation that centralizes attendee management and campaign orchestration.

Key HubSpot features:

• HubSpot’s AI-powered email personalization Breeze: Event planners can benefit from this Breeze AI to automatically optimize subject lines and send times based on participant interaction patterns.
• HubSpot’s automated event workflow builder: Create multi-touch campaigns This trigger is based on registration status, with HubSpot workflows automatic sending of confirmation emails.
• HubSpot’s native CRM integration with Smart Lists: Segment attendees by event history, ticket type, or engagement level using HubSpot’s unified database, then automatically sync with them Eventbrite, Zoom eventsor Cvent through HubSpot’s app marketplace.

HubSpot Pricing:

• Free: $0/month/seat
• Starter: $9/month/seat
• Professional: $800/month/seat
• Company: $3,600/month/seat

2. Mailchimp

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Best suited for: Small event planning companies that manage fewer than 50 events per year.

Key Mailchimp features:

• Ready-made event invitation templates: Access professionally designed event templates optimized for mobile devices.
• Target group journey mapping: Visualize the attendee experience from the first point of contact to post-event feedback and automatically route contacts through different segments based on their RSVP status and engagement.
• Social media retargeting integration: Connect Facebook and Instagram ads to automatically retarget email subscribers who have opened but not signed up.

Mailchimp Pricing:

• Free: $0/month
• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

3. Constant contact

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Best suited for: Traditional event planners who coordinate in-person conferences and trade shows that require integrated registration management.

Important constant contact functions:

• Integrated event registration system: Eliminate third-party ticket fees by managing registrations directly.
• Automated reminder sequences: Plan a range of touchpoints including save the date (60 days in advance), early bird deadlines (30 days), and a logistics day automatically based on the event date.
• Real-time attendance tracking integration: Sync with check-in apps to trigger automated no-show emails or send instant thank you messages to attendees.

Constant contact prices:

• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

4. Eventbrite

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Best suited for: Ticketed event organizers that prioritize seamless payment processing with integrated promotional email campaigns.

Key Eventbrite features:

• Native ticketing with email automation: Automatically trigger different email sequences based on ticket type (VIP, Early Bird, General Admission).
• Workflows for waiting list management: When events sell out, automatically add interested attendees to waitlists and send instant notifications when spots become available.
• Organizer app integration: Send real-time updates during events directly from the Eventbrite Organizer mobile app.

Eventbrite Pricing:

• Free: $0/month/seat
• Additional Tiers: Custom pricing only (see Here)

5. ActiveCampaign

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Best suited for: B2B event coordinators manage multi-day conferences with complex speaker and sponsor communications.

Key ActiveCampaign features:

• Predictive content personalization: AI analyzes the behavior of past events to automatically customize email content blocks.
• Multi-channel automation sequences: Coordinate email and SMS reminders for time-sensitive updates.
• CRM deal tracking for sponsors: Track sponsor engagement from initial contact through post-event ROI reports.

ActiveCampaign Pricing:

• Starter: $15/month
• Plus: $49/month
• Per: $79/month
• Company: $145/month

6. Brevo

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Best suited for: Budget-conscious event startups that organize community workshops and local meetups with fewer than 500 participants.

Key Features of Brevo:

• Unlimited contact storage: Store your entire events database with no per-contact fees.
• Transactional Email API: Ensure important emails like ticket confirmations and password resets achieve successful delivery rates.
• WhatsApp Business integration: Reach international participants on their favorite messaging app.

Brevo prices:

• Starter: $8.08/month
• Standard: $16.17/month
• Professional: $449.08
• Company: Custom pricing only (see Here)

7. GetResponse

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Best suited for: Virtual event hosts that combine webinars with email marketing for online summits and digital conferences.

Key GetResponse features:

• Integrated Webinar Hosting Platform: Host events for up to 500 participants directly on the platform.
• Automated Webinar Funnel Templates: Employ proven registration-to-attendance sequences that typically increase show rates.
• Post-webinar engagement automation: Automatically segment attendees and no-shows, send repeat links to non-attendees and special offers to engaged attendees.

GetResponse Pricing:

• Starter: $19/month
• Marketer: $59/month
• Creator: $69/month
• Company: Custom pricing only (see Here)

8. Kit

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Best suited for: Workshop presenters and course creators host educational events with content delivery requirements.

Key features of the kit:

• Visual automation builder with tagging: Create branching paths based on workshop participation.
• Digital product delivery system: Automatically send workshop materials, recordings or certificates upon registration or completion.
• Cross-promotion in the Creator Network: Leverage Kit’s creator community for speaker recommendations and cross-promotion opportunities.

Kit prices:

*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers

• Newsletter: $0/month
• Creator: $39/month
• Creator Pro: $79/month

9. Moosend

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Best suited for: Seasonal event organizers who organize Christmas parties and outdoor festivals with weather-dependent logistics.

Key features of Moosend:

• Weather-based shipping optimization: Automatically adjust email sending times based on local weather forecasts.
• Countdown Timer Emails: Incorporate dynamic countdown clocks that update in real time.
• Automation of recurring events: Set up template campaigns for monthly or annual events that automatically clone and adjust data.

Moosend prices:

*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers

• Per: $16/month
• Moosend+: Individual prices only (see Here)
• Company: Custom pricing only (see Here)

10. Klaviyo

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Best suited for: Event planners who sell merchandise or host festivals with e-commerce components that require revenue attribution.

Key features of Klaviyo:

• Sales tracking per recipient: Accurately monitor how much revenue each email campaign generates in ticket sales and help justify marketing spend based on ROI metrics.
• Abandoned cart recovery for registrations: Automatically remind prospects who started but didn’t complete registration.
• Dynamic VIP segmentation: Automatically identify and segment high-value attendees based on overall event spend.

Klaviyo prices:

*Note: Prices vary depending on the number of subscribers. The following pricing plans are based on a number of 1,000 subscribers and a limit of 250 messages per month

• Free: $0/month
• Email + mobile messaging: $60/month
• E-mail: $45/month

Benefits of Email Marketing Software for Event Planning Companies

Automate time-consuming registration and tracking processes.

Event planners typically spend countless hours manually sending confirmation emails, reminders, and post-event surveys – time that could be used to attract sponsors or improve the attendee experience. Email marketing software eliminates this administrative burden through intelligent automation that handles the entire attendee journey.

HubSpot’s workflow automation builder allows event teams to create multi-stage campaigns that are triggered based on registration actions. These campaigns automatically send personalized confirmations within seconds of registration, provide parking instructions 24 hours before the event, and include feedback surveys after the event is over.

And through implementation HubSpot’s pre-built event workflow templatesPlanning teams can significantly reduce manual email tasks while ensuring no participant falls through the cracks, whether leading a 50-person workshop or a 5,000-person conference.

Maximize attendance rates through data-driven optimization.

The industry-wide problem of no-shows costs event planners money through wasted catering, supplies and venue capacity; However, email marketing platforms provide the analytics that help improve these numbers.

Modern email software tracks open rates, click patterns, and engagement timing to find out which messages actually drive traffic and which messages are ignored in crowded inboxes. Breeze AI by HubSpot analyzes historical event data to automatically optimize subject lines and send times for each segment, helping event planners improve their attendance rates when leveraging HubSpot’s predictive sending capabilities.

Additionally, HubSpot’s A/B testing tools Allow teams to experiment with different reminder frequencies and messaging styles, providing accurate data on whether participants respond better to the Last Chance urgency or the exclusive VIP Preview.

Centralize attendee data across multiple events and touchpoints.

Event planning companies that organize multiple simultaneous events often struggle with scattered attendee information in spreadsheets, registration platforms, and email lists, resulting in duplicate communications or missed VIP recognitions.

Email Marketing CRMs Create a single source of truth that tracks every attendee interaction from initial interest to post-event engagement. HubSpot’s unified contact database Automatically syncs with popular event platforms, such as Eventbrite And Zoom eventswhile keeping full histories of which events each contact has attended, ticket types and engagement levels.

This centralization through HubSpot’s marketing hub means planners can immediately see that a registrant has attended three previous conferences as a VIP and automatically trigger premium treatment and early access offers, without manual research or the risk of missing loyal attendees.

Scale personalization without increasing team size.

Growing event companies face the paradox of needing more personalized communications as the number of attendees grows, but they lack the resources to write customized emails to hundreds or thousands of attendees. Email marketing software enables mass personalization that maintains the boutique touch attendees expect from premium events.

HubSpot’s intelligent content Dynamically customizes email sections based on attendee attributes, shows speakers and sponsors different agenda highlights, or adjusts meal options based on pre-specified dietary preferences. Additionally with Personalization tokens from HubSpot And Breeze AIan individual team member can:

• Create emails that address each recipient by name
• Refer to your company
• Recommend relevant breakout sessions based on past participation

Measure ROI and justify marketing investments.

Event planning companies often struggle to demonstrate the value of their marketing efforts to stakeholders because they rely on basic metrics like registration numbers that don’t convey the full effectiveness of the campaign.

Comprehensive email marketing platforms offer attribution reports that connect specific campaigns to:

• revenue
• Acquisition of sponsors
• Long-term participant value

HubSpot’s attribution reporting dashboard tracks the entire journey from opening the first email to ticket purchase, showing exactly which campaigns lead to the most valuable registrations and which messages convert free participants into paid tickets. Through leverage HubSpot’s custom reporting builderEvent teams can demonstrate clear ROI with their email campaigns, whether it’s ticket sales from early bird promotions or the new sponsorships they generate HubSpot’s Sequences toolProviding concrete data that secures ongoing marketing investments.

5 Key Features for Email Marketing Event Planning Software

1. Event Registration Forms with Smart Field Mapping: The ability to create customizable registration forms that automatically populate your CRM is critical to capturing participant information without manual data entry. HubSpot’s drag-and-drop form builder allows event planners to design registration pages with conditional logic and display different questions depending on ticket type or display food preferences only for in-person attendees. Most importantly, Forms from HubSpot Integrate directly with CRM, automatically create or update contact records, assign lead scores based on ticket value, and trigger appropriate nurturing workflows based on registration type.
2. Multi-channel campaign automation with timeline visualization: Event promotion requires coordinated outreach via email, SMS and social media according to precise schedules in advance of the day of the event. HubSpot’s visual workflow editor enables event teams to map entire advertising campaigns on a timeline and set automatic triggers for early bird announcements, appointment reminders and day-of-logistics. Within HubSpot’s automation suitePlanners can create branching logic that sends different messages depending on a user’s enrollment status. HubSpot’s marketing hub also enables cross-channel coordination so teams can pause email campaigns when a participant registers via a social media ad. This avoids redundant messages while maintaining consistent communication across all touchpoints.
3. Mobile CRM access for on-site event management: Event planners need real-time access to attendee information as they navigate between venues, manage vendor relationships, and make last-minute changes. HubSpot’s mobile app Offers full CRM functionality from any smartphone or tablet, allowing planners to review attendee lists, update contact records, and even send targeted emails as they move through the event floor. Staff can use it when registering HubSpot’s mobile app to manually check in participants, add notes about dietary restrictions or special requests, and instantly trigger welcome emails with WiFi passwords and agenda updates.
4. Native integration ecosystem with event-specific platforms: Modern event planning requires seamless data flow between ticketing platforms, virtual event software, payment processors and marketing tools. HubSpot’s app marketplace offers pre-built integrations with major event platforms including Eventbrite for ticket sales, Zoom events for virtual components, Calendarly for speaker planning and stripes for payment processing. These native HubSpot integrations eliminate the need for manual CSV exports or custom API development and automatically sync registration data, attendance, and payment statuses in real-time.
5. Advanced analytics with attribution reporting: To optimize event advertising budgets and demonstrate ROI, understanding which marketing efforts drive ticket sales and sponsor conversion is critical. HubSpot’s attribution reporting tools Track the entire journey from first touchpoint to ticket purchase and show whether attendees converted via organic search, email campaigns, or social media ads. Event planners can benefit from this HubSpot’s custom report builder to create dashboards showing registration pace compared to previous events, geographic distribution of attendees, and revenue by ticket type.

How to Choose an Email Marketing Tool for Event Planning Businesses (Step by Step)

Step 1: Map your event marketing workflows.

Before evaluating an email marketing platform, document the entire event lifecycle from initial promotion to post-event follow-up. Start by outlining every touchpoint of your attendee journey, including:

• Awareness campaigns
• Early bird promotions
• Registration confirmations
• Memory sequences
• Logistics Day
• Feedback surveys

Identify what communications are currently manual or automated, and note vulnerabilities such as sending individual sponsor updates or coordinating speaker confirmations. Then consider the complexity of your events – are you managing one-day workshops or multi-pronged conferences with VIP tiers? Map the data flow between your registration platform, your payment processor and your communication tools.

This workflow visualization shows whether you need a simple email transfer or sophisticated automation with branching logic based on participant behavior and helps you narrow down your platform requirements before entering the evaluation phase.

Step 2: Identify must-have features for the success of your event.

Create a prioritized list that differentiates between essential features and useful features based on your assigned workflows. Essential features for event planners typically include:

• Registration form builder with conditional logic
• Automated confirmation and reminder sequences
• Mobile access for on-site management
• Integration with ticketing platforms such as Eventbrite or Cvent

Next, consider your team’s technical expertise. Do you need easy drag-and-drop functionality or are you comfortable with HTML customization? Evaluate whether you need advanced features such as dynamic content personalization for different attendee segments, attribution reporting to demonstrate event ROI, or multi-channel coordination via email and SMS.

Pro tip: Don’t forget the operational needs like List segmentation for speakers versus sponsors, GDPR compliance tools for international events and the ability to quickly send urgent updates about schedule changes or weather delays.

Step 3: Compare usability and team suitability.

Request trials of your top platforms and let your event team test the core features they will use every day. Evaluate how quickly team members can create and send a simple event invitation without technical support (if it takes longer than 30 minutes, consider the impact on productivity across dozens of annual events).

Test the learning curve for advanced features: Can your coordinators independently create automated workflows, or do you need continuous IT involvement? Evaluate the quality of customer support, especially during critical periods before the event when you cannot afford delays.

Once you’ve done all of this, review the provider’s training resources and look for the following:

• Event-specific templates
• Best practice guides
• Dedicated onboarding for event planning companies (vs. general setup assistance)

Step 4: Check costs at scale.

Calculate the total cost of ownership beyond the base subscription fees, taking into account your expected growth over the next 2 to 3 years. Pricing on most platforms is based on contact volume, which is project cost if your database grows from 5,000 to 15,000 contacts by adding events. Consider hidden costs such as overage fees for:

• Exceeding email sending limits during peak registration hours
• Fees for additional user seats as your team grows
• Costs for premium features such as custom reports or dedicated IP addresses

Finally, compare pricing models – some platforms charge a fee per email sent, while others offer unlimited sending up to your contact limit. Consider potential savings from consolidated tools. Replacing separate email, survey and landing page services with an all-in-one platform could justify higher upfront costs.

Pro tip: Request custom quotes if you manage more than 10,000 contacts or more than 50 events per year, as corporate pricing often includes negotiable discounts and additional support resources.

Step 5: Choose a flexible platform – like HubSpot.

Choose a platform that can evolve with your events business from small workshops to large conferences without the need for a full system migration. Look for solutions with modular upgrades where you can start with basic email marketing and then add advanced automation, CRM features, or reporting tools as needed. HubSpot illustrates this scalability – event planning companies can start using it free email marketing tools Then gradually introduce Starter, Professional, or Enterprise tiers while maintaining consistent workflows and historical data.

Clearwing, a high-end audio, lighting, video and staging systems company, managed over 500 campaign assets for AVL Expo, an audio, video and lighting technology conference, generating over 250 leads and achieving a 4,200% ROI – all using Marketing Hub. Marketing Hub’s flexibility results in faster campaign launches, increased event participation, and more engaged, loyal prospects.

Clearwing’s success proves that investing in HubSpot means scalable growth without limitations, enabling event planners to create customized assets for venues and speakers, create specialized workflows for different event types, and most importantly, deliver measurable ROI that justifies marketing spend to major decision makers.

Frequently Asked Questions (FAQ)

What is the best email marketing tool for event planning companies?

The best email marketing tool for event planning companies depends on your specific event types, audience size, and automation needs.

HubSpot’s marketing hub is consistently a top choice because it combines robust email marketing with integrated CRM features, event-specific workflows and comprehensive analytics in one platform.

For small event businesses just starting out, HubSpot’s free tools enable email marketing for up to 2,000 sends per month, while growing businesses can scale into paid tiers that include advanced features like Breeze AI for subject line optimization and multi-touch attribution reporting.

What features should I look for in email marketing tools for event planning companies?

Essential features for email marketing in event planning include:

• Automated workflow builders (for registration confirmations and reminder sequences)
• Customizable registration forms with conditional logic
• Mobile accessibility for on-site event management

Additionally, look for platforms that offer:

• Segmentation functions to distinguish between participants, speakers, sponsors and interested parties
• Integration options with ticketing platforms (like Eventbrite or Cvent)
• Dynamic content personalization that customizes messages based on ticket type or past attendance history
• Attribution reporting to track which campaigns are driving ticket sales
• Multi-channel coordination to combine email and SMS updates

The platform should also offer responsive templates optimized for mobile devices, as many attendees check event emails on smartphones, as well as real-time analytics to monitor registration pace and adjust promotional strategies accordingly.

Is HubSpot suitable for event planning?

Yes, HubSpot stands out for event planning companies with its all-in-one approach, eliminating the need for multiple separate tools.

HubSpot’s marketing hub provides event planners with pre-built workflow templates for common event sequences, smart lists that automatically segment attendees by behavior and attributes, and the ability to create custom objects to track venues, speakers, and sponsors beyond standard contact records.

Finally, as already mentioned, Event planning companies like Clearwing have seen a 4,200% ROI for conference advertising using HubSpot’s Marketing HubThis demonstrates the platform’s ability to handle complex, multi-layered event campaigns while providing clear attribution data that demonstrates marketing impact.

How much does email marketing software for event planning cost?

Email marketing software for event planning typically ranges from free basic tools to more than $3,000 per month for enterprise solutions.

HubSpot offers a free tier with basic email marketingwith paid plans starting at $9/month per seat for Starter and scalable to $800/month for Professional (including 3 seats). Costs typically increase due to:

Event planners should plan for 20% to 30% annual price increases as their contact databases grow and consider potential savings from consolidating multiple tools onto one platform.

Can email marketing software integrate with my existing event ticketing platform?

Most modern email marketing platforms offer native integrations or API connections with popular event ticketing systems, enabling automatic data synchronization between platforms.

As already mentioned, HubSpot’s app marketplace Includes pre-built integrations with Eventbrite, Zoom events, Cventand other major ticketing platforms that sync automatically:

• Registration Data
• Attendance status
• Tticket types

These integrations enable powerful automation capabilities – for example, when someone purchases a VIP ticket through Eventbrite, HubSpot can automatically trigger a premium welcome sequence with exclusive content and special instructions for accessing the venue.

Pro tip: If your ticketing platform doesn’t have a native integration, look into it Email marketing tools with Zapier connectivity or open APIs that enable custom connections, although these may require technical setup and ongoing maintenance compared to out-of-the-box integrations.

Meet HubSpot, the best email marketing choice for event planning companies

HubSpot stands out as that first-class email marketing solution for event planning companies by offering enterprise-level automation capabilities at a price that suits businesses of all sizes. Unlike traditional event management software that charges per registration or requires expensive custom implementations, HubSpot offers a robust free tier that supports email marketing with up to 2,000 sends per month, making it accessible to both individual planners and growing agencies.

Important HubSpot features for event planners

• Free Forever Foundation: Start with comprehensive attendee management, email automation, and free registration forms, then scale features as your event portfolio grows without migrating platforms or losing historical data.
• Integrated event workflows: Process registrations through native Eventbrite and payment integrations and automatically trigger personalized confirmation sequences, reminder emails, and post-event surveys based on ticket type and attendee history.
• 360 degree participant view: Track every touchpoint from initial email opening to event check-in and post-event feedback in a timeline to ensure every team member can provide informed support to attendees, speakers or sponsors.

Proven impact in practice with HubSpot

INBOUND, HubSpot’s flagship industry event, achieved a 40% conversion rate (CVR) from event page visit to registration by leveraging LinkedIn ads through HubSpot’s Marketing Hub.

In total, HubSpots Its true power lies in its scalability – start for free, only pay for what you need, and never outgrow your system as you expand from local workshops to international conferences. With integrated tools for sponsorship management, speaker coordination and attendance analysis HubSpot Eliminates the need to use multiple separate tools that complicate your workflows and drive up your technology costs.

Ready to see how HubSpot can transform your event planning business? Start with HubSpot’s free email marketing tools Join thousands of event professionals today who have optimized their marketing while increasing attendance.