Social media is a double-edged sword. When used optimally, it can open up new opportunities for companies. In contrast, a single harmless mistake can cost you both money and your notoriety in the industry. This emerges from the indignation Some well-known names got the win after making some wrong moves.
Undeniably, using social media is not a walk in the park. But did you know that there are tools that can actually help you effectively manage all of your social media activity?
The latter not only saves time and money, but also increases the efficiency of the entire social media marketing campaign. However, social media marketing involves numerous processes that may be a bit difficult to cover at once. That’s why in this blog post we suggest some tools that you can use for some basic aspects of the whole process.
The Best Social Media Marketing Tools for 2022
Really, hard work needs to be appreciated. But hard work coupled with smart work saves time, money and energy. Why should you worry about things that can be automated? On the other hand, leaving everything to AI tools is not a wise decision either. Our ultimate goal is to simplify the processes rather than fully automate them.
Let’s briefly discuss some tools that make the job easier and more effective.
1. Grammar
Effective communication is undoubtedly the key to the success of not only social media marketing but the entire digital marketing campaign. Therefore, your marketing copy needs to be captivating and error-free. This means your audience not only craves visually stunning content, but also the vibrancy of your words.
In contrast, a grammatically incorrect text leads to an error for the reader. Missing periods, commas, and misspelled words can damage your public image.
This is where our first tool makes a big appearance. Grammatically is an incredible tool that helps you write error-free, sophisticated content without having to mess with dictionaries. Amazingly, you can easily integrate the tool with Google Docs, MS Word, and even your social media. But the best part is that you have the privilege of using the free or premium version depending on your needs.
On the other hand, businesses can purchase a Grammarly Business subscription specifically tailored to all your business needs. Gone are the days when you needed a stack of dictionaries by your side to improve your writing level. Spell checks and synonyms are just a click away with this tool.
Therefore, to improve the quality of your marketing texts and blogs, Grammarly is a must for 2022.
2. Unsplash
Well, copy is an important aspect of your marketing copy, your material will look boring without aesthetically pleasing images. Specifically: The viewer’s eye first falls on the image in your marketing text before reading your text. Therefore, the quality of the image will either captivate or drive away your reader.
You can’t just pick an image on Google and use it in your text. After all, that would be ethically wrong given copyright restrictions etc.
Fortunately, Unsplash solves the above dilemma easily. The latter is an image recognition platform that allows you to choose from a huge pool of high-quality images for free. So forget about copyright issues and complement your text content with high-quality images.
3. Canva
However, sometimes there is a need to include custom images. For example, you may want to add your company’s name to the image or create an infographic for your audience.
In such circumstances, Canva can be of great help. Graphic design is a technically demanding subject, especially the tools used. However, Canva lets you design literally anything (logos, business cards, certificates, etc.) without any prior technical knowledge. You can use the free version or switch to the premium version to unlock more templates and features.
Amazing, right?
4. Hootsuite
Unfortunately, none of this would be possible without effective communication and collaboration within your marketing team. When the team doesn’t know who is responsible for what, even the simplest tasks become daunting and stressful. Mistakes will be inevitable and some of them may lead to the failure of the entire campaign.
To avoid such chaos, use Hootsuite to keep things organized. The latter is your one-stop shop for all your social media management, scheduling, results monitoring and task allocation needs.
What is Reach First?
In a world where every business has moved into the digital space and competition is fierce, Reach First gives you the marketing edge you need to stand out from the crowd. With an experienced team of professionals with expertise in all aspects of digital marketing, we leave no stone unturned. Contact us today to find out more about us.