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AI is no longer a futuristic catchphrase. It is part of our everyday life. From voice assistants in their kitchen ...
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Digital Marketing
The essential SEO tutorial for thriving at the age of the AI-controlled search
You want to get to know each other via search engine optimization (SEO), but where do you start? We were all SEO beginners once. Related ...
AI -AVATARE are already there, and these are the trends on which I am most optimistic
As the founder of the AI newsletter MindstreamI keep thinking about scale, especially when it comes to content. For me, video was the bottleneck. I ...
My top tips and examples to inspire your
When I scrolled on Facebook today, I noticed two ads. One offered me a 20% discount in a shop that I have never heard of ...
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Chief Financial Officers (CFOS) want evidence, no promise. While we marketer in impressions and commitment – sorry – the stars in my eyes – CFOs ...
The definition of a buyer personality (in less than 100 words)
Marketing is a paradoxical undertaking: we create campaigns for the masses, but this news is only experienced at an individual level. How does a good ...
YouTube, newsletter and X – the KI workflows that help you dominate all
Let’s be honest: If you operate a company that concentrates on AI tools and do not use AI to grow this business, you completely miss ...
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Analysis and results such as HCU (x) brush, AI overview effect, ymylvolatility and more
We had a broad core update and a broad core update that we received. The Google Core update in June 2025 was a red hotel ...
What is off-page SEO? • SEO for beginners • Yoast
Off-page SEO is everything you are doing outside your website to better address it in the SERPS. The on-page SEO focuses on content, location structure ...
Analysis of pages that improved according to the core update in June 2025
Let’s take a look at some websites and pages on which good improvements were recorded in June 2025 according to Google’s Kern -update. We will ...
What does it work, what not? • Yoast
In the middle of the year there is a good time to see how your SEO keeps. The shift in search habits, the ranking change ...
thoughtful UX, real effects • Yoast
Today we started a newly designed onboarding experience for the entrance Yoast SEO for ShopifyCreated to guide, support and strengthen each user from the installation. ...
A service design approach • Yoast
Glue the first impressions, especially in UX. When we saw that new users of our Yoast SEO for Shopify -pp skipped important steps or stopped ...