Digital Marketing

Sam Meller is the Head of Social for The hustle and bustle, but we were allowed to borrow them briefly Masters in Marketing, because she makes everything she touches better.

I’m going to say something that might upset a few people, but here it is: I’m still disappointed with most of the welcome emails I receive. Not because I expect every brand to succeed, but because this moment, this very moment, is such a rare opportunity.

There has never been a greater moment in history when brand differentiation has been more important. The channels we relied on for growth are busy and increasingly less effective. And as AI changes the way people search and make purchasing decisions, the race to compete has never been more brutal.

The inbox is having its moment again. Newsletters have made a complete comeback and the rules of the game have become a little… more complicated.

Running a financial services business is about much more than depositing and withdrawing money from accounts – it’s about managing customer trust, regulatory complexity, personalized advice, ongoing service relationships and multi-layered compliance. The challenge? The CRM requirements in the financial services industry are particularly demanding. Companies need to keep tabs on high-value customers, nurture long-term

Running a cleaning business is about more than just mops and elbow grease – it’s about managing relationships, schedules, recurring contracts, field teams and customer loyalty. The challenge? The CRM requirements in the cleaning industry are particularly demanding. Cleaning companies juggle heavy recurring work, mobile teams, location-based services, spot jobs, and varying customer preferences while

Event planning is about more than booking venues and catering – it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences and sustaining them over time. The challenge? The CRM requirements in the event planning industry are particularly demanding. Companies planning events must juggle multiple stakeholders (customers, vendors, attendees, and sponsors), changing schedules, varying

If you think balancing your content calendar and your Monday meetings is too much, imagine also having to take into account superstitions, literal witch trials, and being a magical mecca for millions.

TL;DR: Loop Marketing improves inbound marketing for the AI ​​era by adding four continuous phases (Express, Tailor, Amplify, Evolve) that leverage AI and unified data to personalize, distribute and optimize content without replacing inbound’s customer-centric foundation. Layer loop on your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting at the phase

If you run or market a consulting business, you already know that email is not just a channel, but the lifeline of your relationship.