Digital Marketing

Imagine Starbucks -Siren. Imagine now in a light Drift Kings Media Orange. How incorrect Does that feel for you?

Each content team has a different idea of ​​what “on brand” means – until they write it down. I have found that a guide for the content style is of crucial importance in order to do it correctly without several revisions or descriptions.

I remember when Chatgpt started for the first time. The entire marketing community was shared whether you should use AI chatbots or not. Contributions to chatt would be preserved hundreds of comments, one side debates about the convenience of AI, and the other argue that ai can never keep up with human creativity.

A few years ago, I was responsible to present a large marketing strategy to a manager. My team and I prepared a script that went about the same way:

There are some lessons that you only learn when life hits them hard. The master of this week stared down the loss of his business –

My inbox is like a box of chocolates: you never know what you will get (with an excuse at Forrest Gump).

Have you ever seen an online advertising campaign that has absolutely nothing to do with you? I just saw one on Facebook – it was a brand that I have never heard of the advertising for a product that I had never bought. I am not the target group of the brand, and this brand