Digital Marketing

This is how you take the crucial second step of your content strategy

This is how you take the crucial second step of your content strategy

I recently had two interesting conversations with marketing leaders. Both were about the same question: “Where do we start?” One told me that she had planned a completely new content operation for her marketing department. She had gotten the green light from leadership, but everyone was so busy with other work that they weren’t sure […]

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Email Marketing – Generational Difference: Should Brands Avoid Slang in Email Marketing?

Email Marketing – Generational Difference: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen accordingly current research from crier. The report was based on data from a survey of 800 people aged 18 to 54. About 60% of baby boomers and 50% of the generation About 76% of baby boomers and 65% of the generation About 48% of baby boomers and 46% of the generation

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How better source interviews lead to more engaging content

How better source interviews lead to more engaging content

Ask a question; received an answer. Ask the next question; Get the next answer. Repeat until done. This is the basic formula of every job interview. But having a successful interview requires more than just asking questions and having the interviewer answer them. A good interview involves a thoughtful approach that makes the interviewer comfortable

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Developing compelling digital content strategies

Developing compelling digital content strategies

The phrase “Content Is King” couldn’t be more relevant in today’s competitive online landscape. No matter whether you are a startup or an established company, the success of your digital presence depends on the quality and relevance of your content. Developing compelling digital content strategies is paramount, especially when working with a digital marketing agency

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How to unite roles and teams and scale your content operations

How to unite roles and teams and scale your content operations

Ali Orlando Wert has led multiple content teams at high-growth companies driven by acquisitions. Although these teams often consist of multiple acquired companies, they must operate as a unit. Reaching this point quickly can reveal process errors, says Ali. Balls fall and things fall through the cracks. The finger pointing begins. People make statements like,

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