Tying your brand voice to a specific person or an actual person – whether real or fictional – helps creative teams better understand the voice you’re aiming for. And it can also be a valuable way to create better content prompts for generative AI programs. So who should you use as inspiration? An infographic (below) […]
With rapid technological advancements, digital marketing is becoming increasingly complex and competitive. Artificial intelligence (AI) is changing the world of digital marketing in unprecedented ways. Therefore, companies find it difficult to keep up with the latest trends in AI-driven marketing strategies and tactics. Without always staying one step ahead, companies risk falling behind their competitors
The future of AI in digital marketing: trends and forecasts Read More »
Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! A few years ago, artificial intelligence was just a buzzword for techies. But today it has become a hot topic for almost everyone – largely thanks to ChatGPT. So what’s the big problem
How to write cold emails with ChatGPT Read More »
Price, shipping, and reviews are all factors I consider when purchasing. But there is another factor that can make the difference for me, and that is sustainability.
Key principles and how to use them (+ examples) Read More »
In today’s digital age, where businesses strive to outdo each other in the online space, a strong digital marketing strategy is critical to success. Among the various techniques, search engine optimization (SEO) and content marketing are important pillars to improve a brand’s visibility and increase organic traffic to its website. At the heart of these
Quality Content: The Key to SEO and Content Marketing Read More »
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Tackling marketing without a solid plan is like putting together a puzzle without all the pieces together – I know that firsthand.
9 Best Marketing Frameworks You Need to Know Read More »
Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! A content calendar is necessary for any B2B company that wants to build an effective social media presence. It helps you coordinate and centralize social media campaigns and avoid mistakes. But that's not
How to create a social media content calendar Read More »
In the ever-evolving digital marketing landscape, social media has become a powerhouse. With billions of active users worldwide, platforms like Snapchat, Instagram and Facebook have redefined the way companies connect with their audiences. One of the most popular and engaging features that has taken the social media world by storm is Stories. In this blog,
The revolution of social media stories: Snapchat, Instagram, Facebook Read More »
In the busy world of B2B marketing, capturing and maintaining attention is like looking for a needle in a haystack. This episode of the Marketing Smarts Live Show is about exactly this challenge. Featuring event design and experiential marketing expert Doug Binder, the episode provides invaluable insights for marketers looking to make an impact in
The attention economy in marketing Read More »