Digital Marketing

Our Master once led 40,000 people in a massive virtual dance party for Oprah this week. (Oprah!)

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! We’ve all seen them in our inboxes and social media feeds – maybe even in the blogs (and other content) we read: blatant AI insults. Often generic or completely off-brand (and boring, like

According to a recent study of B2B influencers, co-created content and speaking at in-person events were the most successful types of brand collaborations they conducted in 2023 Onalytica. The research was based on data from a survey of popular B2B influencers. The full report Also includes results from a survey of marketers working for B2B

In the vast and dynamic field of digital marketing, where attention spans are short and competition is fierce, the ability to create compelling and compelling call-to-actions (CTAs) is an art that will significantly increase the success of your digital advertising campaigns can . Whether you’re running a PPC (Pay-Per-Click) campaign, social media ads, or display

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! During my two decades as a serial entrepreneur and marketing executive, I’ve seen how each new wave of technology offers immense opportunity. And as the founder and CEO of a fractional CMO agency

Like most people, I hate spending money on some things, but I love spending money on others. For example, I have been known to overpay for hotels, restaurants, good wine and good food because I enjoy it. But I’m a Scrooge when it comes to things like cars or DIY tools (screwdrivers, hammers, pliers, etc.).

In the ever-evolving digital marketing landscape, it’s crucial to stay one step ahead. One of the most dynamic and influential factors in this area is social media marketing. As businesses strive to improve their online presence and visibility, understanding the complex relationship between social media and search engine optimization (SEO) is paramount. In this blog

Twitter, now renamed X, stands out from all other social media platforms. At least that’s what my experience of helping dozens of brands with their social media strategy tells me.

Americans are becoming more familiar with virtual influencers and are considering purchasing products recommended by virtual influencers. This emerges from a current survey by The influencer marketing factory among 1,000 people ages 16 and older in the United States. An infographic (below) covers the key findings the research. It examines people’s familiarity with virtual influencers,

Wow! Wait a minute, friend. Over 600,000 Marketers rely on MarketingProfs’ B2B know-how every day. Don’t miss the latest marketing tips and techniques delivered straight to your inbox.Subscribe today…it’s free! Sign in with your preferred account below.