The year I turned 30, I started a new job. The role was a leadership position with strategic responsibility for marketing, communications and PR – all things that excited me.
Are you designing an event marketing budget? This is what experts recommend Read More »
In today’s fast-paced digital world, data is everything. The more data you have, the better decisions you can make for your business. However, with so much data available, it can be overwhelming to sift through it all and figure out what is relevant to your marketing strategy. This is where artificial intelligence comes into play.
Using AI for data-driven online marketing Read More »
Do your marketing measurements and data have standards? What does that even mean? Well, that means you have a standard way to name, store and track data across the organization, they say new research (Registration required) from Claravine, a software provider and research firm Advertiser Perceptions. This could include common taxonomies for marketing data, measurement
Data Standards for Marketing Are a Must, But Few Brands Have Them (Study) Read More »
In today’s digital age, every business must have a strong online presence. With so many digital marketing tools and platforms available, it can be overwhelming to navigate the digital landscape and make the right decisions for your business. This is where the expertise of a digital marketing consultant can prove valuable. This blog explains five
5 reasons why your business needs a digital marketing consultant Read More »
Creating social media strategies can be overwhelming – especially when launching a new brand or building an online presence from scratch.
How to Create a Great Social Media Strategy in 2025 (+ New Data) Read More »
Want to stay ahead of the digital marketing landscape of 2023? As we move forward, keeping up with the latest trends in digital marketing is crucial to keeping your business competitive and relevant. With the advent of technology and AI, digital marketing has evolved tremendously and it is crucial to stay updated with the latest
Digital marketing trends in 2023 Read More »
I can’t remember the last time I discovered a new brand through in-person shopping… I know, it’s mind-blowing.
2 methods, 9 easy steps and 35 amazing tips Read More »
Social media has come a long way since its inception. It has become an integral part of our lives. As more and more people use social media platforms, companies have realized the potential of social media marketing to connect with customers, drive engagement and increase sales. With the emergence of new social media platforms and
The future of social media marketing: forecasts and trends for the next 5 years Read More »
Evergreen content – ​​content that is continually relevant – is essential to maintaining consistent engagement and engaging with audiences over long periods of time. What makes it so powerful? And how can you do it? An infographic (below) from Media update covers what marketers need to know. It’s about what evergreen content is, how to
Due to changes in technology, the economy, and consumer behavior, 2024 has brought new levels of uncertainty for marketers. I agree with you and bought shares of Pepto Bismal.