Digital Marketing

Discrepancies of creators of black content (new data + expert knowledge)

Discrepancies of creators of black content (new data + expert knowledge)

Welcome to Break the blueprint – A blog series that immerses themselves with the unique business challenges and opportunities underrepresented business owners and entrepreneurs. Find out how you have grown or scaled your business, have researched entrepreneurial companies in your companies or created side books and how your stories can inspire and inform your success.

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What to expect in 2025

What to expect in 2025

In today’s digital world, customers expect brands to know what they want before they ask. Fulfilling these expectations is no longer just a nice have-have-es is the standard. Companies that can provide this personalization and efficiency are flourishing. When we enter in 2025, AI-operated digital marketing solutions become a backbone of successful strategies. These advanced

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The effects of AI on Pay-per-click advertising (PPC)

The effects of AI on Pay-per-click advertising (PPC)

Pay-per-click advertising (PPC) has put a long way. From manual keyword bid to automated advertising positions, the industry develops at a quick pace. The driving force behind this transformation? Artificial intelligence (AI). AI-operated digital marketing agencies are not just a trend-is a game channel. It enables advertisers to create hyper -scored campaigns, to optimize offers

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TOP 5 digital advertising strategies for Canadian SMEs

TOP 5 digital advertising strategies for Canadian SMEs

For Canadian small and medium -sized companies (SME), competition with larger companies can feel like a hard fight. With large companies that dominate traditional advertising areas, digital marketing has become an important instrument for SMEs to attract customers and expand their brands. In contrast to conventional marketing, digital advertising enables companies to achieve their target

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Transform customers to community members – how the community has changed the experience of the gymsrks

Transform customers to community members – how the community has changed the experience of the gymsrks

My transformation from the servant of customers to promote a community has not taken place overnight. It started with a crisis. Gymhark’s infamous black Friday 2015 took place in my first week: Our website crashed on one of the most busy shopping days of the year.

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