Digital Marketing

When I entered my role as head of the content at Gong, I was not with a decade of the marketing experience. I came with a sales background and a lot of time to follow leads. This experience turned out to be my unfair advantage.

In today’s hyper -connected world, mobile is no longer just an option, but the standard. With over 60% of the global website traffic that now comes from mobile devices And Google’s shift in mobile indexing were never higher for companies that aim to stay competitive in the digital area. If your website is not created

You may know that your Instagram content is good, but imagine how much better it seems when it looks like 10,000 people agree.

I will never forget that someone asked me for a marketing performance -update for the first time. I had six untidy spreadsheets, no clear story and no KPI dashboard to tie everything together. I had technically seen the numbers … but not the clarity. I was not even sure which metrics were most important. Then

When I started working with B2B companies, it quickly became clear to me that it is just as important to understand how your customers make buying decisions how to know their product from the inside and outside. Here a B2B buyer travel card becomes an invaluable advantage.

Your website strategy should help promote business and marketing goals. In order for your website to work, you have to keep pace with what makes a good website today. Website trends and customer expectations change quickly. It feels like yesterday when I worked in a leading website design agency. At that time we encouraged customers

Video in E -Commerce is no longer optional – it is the necessary minimum. I don’t want to read product descriptions with a new length. I want to see it, feel, trust. And their customers want the same thing. A good video makes what ten text blocks cannot. It shows your product and convinces people

Let’s be honest: AI assistants are no longer just for managers. You are the secret weapon that you can make 10 times more productive than everyone else in your company.

Writing with clarity means that your content is easy to read and understand. If your audience cannot understand what you want to say, what is it about? Hello, I am Alana, your friendly blog editor of the neighborhood blog. I spent most of my early marketing career in public health. We focused on a main

At the moment, some people will say absolutely 100% that we are undoubtedly a recession. Other I will say that we are absolutely, positive in a recession. I think these people should argue with a brick wall. Regardless of where you could stand personally, there is a lot of ambiguity about what is Strictly speaking