Digital Marketing

Here are the most popular AI video tools that are actually worth their time

Here are the most popular AI video tools that are actually worth their time

My son and I recently watched some videos generated with AI when he suddenly stopped and asked: “Wait … none of them are real?” This break summarizes perfectly, where we are standing with AI video tools. We have reached the point where a casual viewer yourself has to step back and consider whether what you […]

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How to get AI to write a copy in your branded voice – from the selection of the right platform to training your GPT

How to get AI to write a copy in your branded voice – from the selection of the right platform to training your GPT

When the generative AI came out for the first time, I was skeptical. While it developed some good ideas, I saw it more as a novelty than a real copywriting tool. To be honest, I didn’t believe that “great” and “Ai copywriting in the fire” would ever belong in the same sentence. To be clear,

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How to prepare, navigate and thrive for summer burglaries – according to marketing experts

How to prepare, navigate and thrive for summer burglaries – according to marketing experts

Every summer a familiar layer marketing team meets. The commitment cools, inboxes slowly and the campaign results are rejuvenated when the internal pressure heats up. Customers are pausing new projects. Content calendars fill up with updates and lighter lifts. And whether you are in your own house or freelance, it can feel that you are

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Ki marketing campaigns just start a bot and which tools record the best (product test)

Ki marketing campaigns just start a bot and which tools record the best (product test)

At first, AI marketing campaigns were quite obvious – robots and stiff. Then, slowly but safe, brands got it. Now I see AI-controlled campaigns that feel alive. They are innovative, tailor -made and sometimes so smart that they would swear that they were made by humans. To see curious to see what I’m talking about?

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In a world of feature parity world, everything revolves around your brand. So your startup can nail it in the first 100 days

In a world of feature parity world, everything revolves around your brand. So your startup can nail it in the first 100 days

Let us assume that you are the CMO of a shabby startup and you have a limited (or no) budget. You have no name recognition and no time to waste. So where do you start to achieve the greatest influence?

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