Digital Marketing

Our expert has some hot takes this week.

It pains me to say this, but: That typo in your last campaign may have confused your audience more busy.

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine where every customer interaction creates opportunities for expansion. Companies that practice loop marketing – whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints – transform one-time buyers into active participants that drive sustainable business growth.

In today’s fast-paced go-to-market environment, workflow automation is about eliminating friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations.

You may have heard that Taylor Swift recently released a new album. The life of a showgirl.

At 29, I wasn’t exactly in the process of getting a divorce. I entered a new era of contractual self-protection. This meant that I had to completely redefine my attitude towards relationships, boundaries and my own values.

“It’s no longer enough to be a hospitality business,” says small business owner Shelley Pippin. “You have to be an event company.”

When I first started at HubSpot, I needed a new headshot quickly. So I turned to generative AI tools – and no one had a clue, at least not at first. Love them or hate them, generative AI tools do impressive.

Companies across Canada are investing heavily in social media marketing services, but many are still struggling to achieve results beyond likes, shares and follower counts. While building an audience is important, followers alone do not lead to business growth. The true measure of success lies in generating leads and sales. Modern platforms like Facebook, Instagram,

Build a B2B loop marketing strategy is more than just introducing new tactics – it’s about developing a self-reinforcing system that transforms every customer interaction into comprehensive growth, from initial B2B lead generation to long-term customer expansion.